Electric Lawn Mowers Market - Global Forecast 2025-2032

The electric lawn mowers market is experiencing rapid transformation, with senior decision-makers facing growing pressure to adapt business strategies in light of evolving technology, shifting regulation, and increasing demand for sustainable solutions. This report enables industry leaders to navigate the competitive landscape with actionable insight tailored for long-term value creation.

Market Snapshot: Electric Lawn Mowers Market

The global electric lawn mowers market grew from USD 10.25 billion in 2024 to USD 10.99 billion in 2025, with expectations to reach USD 18.37 billion by 2032. The market is expanding at a CAGR of 7.56%, driven by strong demand for sustainable yard maintenance equipment, advancements in battery innovation, and the shift towards zero-emission landscaping solutions.

Scope & Segmentation

This comprehensive analysis provides segmentation clarity, allowing tailored strategies across every critical dimension:

• Product Types: Hover mowers, ride-on models, robotic mowers, walk-behind units.
• Power Sources: Corded electric, cordless electric (with a focus on lithium-ion and nickel-cadmium variants).
• Motor Types: Brushed, brushless, induction models.
• Blade Types: Cylinder, lift blades, mulching, and standard blades.
• End Users: Commercial buyers such as landscaping companies and municipalities; residential consumers in multi-family and single-family homes.
• Distribution Channels: Offline networks (hypermarkets, supermarkets, specialty stores) and online platforms (brand websites, eCommerce marketplaces).
• Regions: Americas (United States, Canada, Mexico, Brazil, Argentina, Chile, Colombia, Peru), Europe (United Kingdom, Germany, France, Russia, Italy, Spain, Netherlands, Sweden, Poland, Switzerland), Middle East (United Arab Emirates, Saudi Arabia, Qatar, Turkey, Israel), Africa (South Africa, Nigeria, Egypt, Kenya), Asia-Pacific (China, India, Japan, Australia, South Korea, Indonesia, Thailand, Malaysia, Singapore, Taiwan).
• Key Companies: Deere & Company, Toro Company, Husqvarna Group, Robert Bosch Power Tools GmbH, Honda Motor Co., Ltd., Stanley Black & Decker, Inc., STIGA S.p.A., Greenworks North America, LLC, RYOBI Limited, MAKITA CORPORATION, NINGBO DAYE GARDEN MACHINERY CO., LTD., AriensCo GmbH, BAD BOY JOE LLC, Caterpillar Inc., Chervon Holdings Limited, Alfred Kärcher SE & Co. KG, Doosan Bobcat, iRobot Corp., Jacobsen, Kingdom Technologies Ltd, Kubota Corporation, Mamibot Manufacturing USA Inc., Positec Tool Corporation, SCAG Power Equipment, STIHL HOLDING AG & CO. KG, Swisher Inc.

Key Takeaways for Senior Decision-Makers

• The market's growth is propelled by heightened focus on sustainability and regulatory measures that prioritize zero-emission equipment and reduced noise pollution.
• Battery innovation, particularly in lithium-ion and lithium iron phosphate chemistries, is driving advancements in mower runtime, safety, and reliability for both home and commercial users.
• Integration of connectivity features—such as remote diagnostics, predictive maintenance, and over-the-air updates—differentiates high-end electric lawn mowers and supports digital transformation.
• Emerging business models, including subscription and rental services for battery modules, are altering go-to-market strategies and promoting recurring revenue streams.
• Expanding online distribution and direct-to-consumer channels enables broader customer reach, while offline retail continues to add value through in-store demonstration and support.
• Regional dynamics, including incentives in the US, regulatory momentum in Europe, and fast adoption in Asia-Pacific, present targeted growth opportunities for tailored product-market strategies.

Tariff Impact on Electric Lawn Mower Supply Chains

Recently imposed tariffs have increased scrutiny on global supply chains, escalating costs for key components typically sourced from established manufacturing hubs. This has led many suppliers to consider nearshoring and regional partnerships to reduce exposure to import duties and streamline logistics. Brand responses vary: some absorb extra costs, while others adopt operational efficiencies or renegotiate sourcing terms. Over time, strategic alliances and integration with domestic suppliers are anticipated to bolster supply chain resilience for market participants.

Methodology & Data Sources

This market research utilizes a mixed-methods framework, combining stakeholder interviews with quantitative analyses of secondary sources such as government publications, trade association reports, patent records, and regulatory filings. Data triangulation, time series analysis, and scenario planning underpin the validity of insights, while cross-referenced workshops ensure data integrity across findings.

Why This Report Matters

• Enables senior executives to chart effective product, sourcing, and channel strategies based on robust analysis of segmentation and regional opportunity.
• Guides decision-makers in addressing regulatory and trade-related risks while seizing opportunities created by technology-driven transformation.
• Equips leaders with practical recommendations on aligning business models, supply chains, and innovation pipelines to prevailing and emerging market trends.

Conclusion

Senior leaders can leverage these insights to strengthen competitive positioning and drive sustainable growth in the evolving electric lawn mowers market. Aligning innovation, distribution, and compliance efforts creates long-term value in a sector reshaped by performance and sustainability imperatives.

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