The electrolyte drinks market size has grown strongly in recent years. It will grow from $29.61 billion in 2023 to $31.54 billion in 2024 at a compound annual growth rate (CAGR) of 6.5%. The growth observed in the historical period can be attributed to sports and fitness trends, health and wellness awareness, the rising incidence of dehydration, marketing and endorsements, and the expansion of fitness culture.
The electrolyte drinks market size is expected to see strong growth in the next few years. It will grow to $41.12 billion in 2028 at a compound annual growth rate (CAGR) of 6.9%. The anticipated growth in the forecast period can be attributed to the rising demand for natural ingredients, an expanding consumer base, partnerships with health institutions, environmental sustainability, and global health crises. Major trends in the forecast period include functional ingredients and nutrients, natural and clean label products, innovative flavor profiles, sustainable packaging, and sports-specific electrolyte formulations.
The anticipated surge in sports activities is expected to drive the growth of the electrolyte drinks market in the future. Sports, defined as human activities focused on effort and skill, often involving competition or social engagement, are subject to officially established regulations and behavioral norms. Athletes commonly use electrolyte drinks to address rehydration, maintain electrolyte balance, and support energy levels lost during intense physical exertion, thereby enhancing endurance and stamina. In May 2022, the Sports & Fitness Industry Association (SFIA), a US-based trade association for sports and fitness brands, reported a 1.3 percent increase in sports and activity participation in 2021 compared to 2020. This uptick in sports engagement is a key driver behind the growth of the electrolyte drinks market.
The anticipated increase in dehydration cases is expected to drive the growth of the electrolyte drinks market in the future. Dehydration, characterized by a deficit in the body's fluid balance, occurs when the body loses more fluid than it takes in. Electrolyte drinks play a crucial role in helping individuals maintain adequate hydration levels, especially during exercise or in hot weather conditions. These beverages are formulated with a balanced mix of sodium, potassium, and other essential minerals to replenish electrolytes lost during dehydration. For example, in November 2022, Quench Inc., a US-based water technology company, reported that 75% of adults in the U.S. suffer from chronic dehydration, consuming only an average of 2.5 cups a day. This escalating incidence of dehydration is a key factor propelling the growth of the electrolyte drinks market.
To bolster their market presence, major companies in the electrolyte drinks sector are actively pursuing product innovations. In October 2022, Nutrabolt, a US-based nutrition brand, introduced XTEND Healthy Hydration aimed at enhancing hydration and amino acid recovery for individuals leading an active lifestyle. XTEND Healthy Hydration offers a diverse range of flavors, including lemon-lime, strawberry banana, and raspberry lemonade. This product not only delivers a sugar-free hydration boost but also serves as a valuable source of vitamins D and B. It employs a novel approach to efficiently transport amino acids, thereby supplying six essential electrolytes to boost hydration.
Major players in the electrolyte drinks market are actively engaged in creating innovative products, such as electrolyte drinks with a cricket theme, to assist individuals in maintaining optimal hydration levels. A cricket-themed electrolyte drink is a specially formulated beverage enriched with electrolytes to replenish essential salts and keep cricket enthusiasts hydrated. In September 2023, Reliance Consumer Products Limited, a retail sector player based in India, introduced Campa Cricket, an electrolyte-infused drink. This crisp, lemon-flavored carbonated beverage, dedicated to India's ardent cricket fans, provides a fizzy and refreshing experience while cheering for their favorite players or going about daily activities. Campa Cricket is available in various configurations, including a 250-ml pack priced at Rs 20 or a 500-ml sharing pack for Rs 30.
In November 2021, The Coca-Cola Company, a renowned US-based beverage company, completed the acquisition of Bodyarmor SuperDrink in a deal valued at $5.6 billion. This strategic move enabled Coca-Cola to diversify its product portfolio away from traditional sweetened carbonated drinks such as Sprite, Fanta, and cola, catering to the preferences of customers who seek alternatives. Bodyarmor SuperDrink, the acquired brand, is a prominent US-based electrolyte drink, contributing to Coca-Cola's expansion into the growing market for healthier beverage options.
Major companies operating in the electrolyte drinks market report are PepsiCo Inc., Abbott Laboratories, The Coca-Cola Company, GSK PLC, Danone S.A., Red Bull GmbH, Schweppes Australia Pty Ltd., Pocari Sweat (Otsuka Pharmaceutical Co. Ltd.), BODYARMOR, Lucozade Ribena Suntory Limited, GU Energy Labs, Liquid IV, Nuun Hydration, Vega Sport, Biolyte, LyteZone, Hi-Lyte, LifeAID Beverage Co., Hydrant Inc., Kill Cliff, Skratch Labs, Drip Drop Hydration Inc., AQUAhydrate, Hydralyte, Ultima Replenisher, PURE Sports Nutrition, Tailwind Nutrition, NOOMA, REIZE Energy Drink, SOS Hydration Inc., 4 Purpose Energy, BeMixed, Clean Cause, Cure Hydration, Electrolyte Water Co., LMNT (Elemental Labs), ORAL I.V., OXIGEN Water, SOS Kids, Tailwind Nutrition, The Perfect Sports Drink, VAYA, ZeroWater, ZYM Catapult.
North America was the largest region in the electrolyte drinks market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global electrolyte drinks market report during the forecast period. The regions covered in the electrolyte drinks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the electrolyte drinks market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Electrolyte drinks come in various types, namely isotonic, hypotonic, and hypertonic. Isotonic beverages, with their low salt content, facilitate efficient rehydration and aid the body in quickly absorbing water. These drinks are ideal for fueling and hydrating the body during intense physical activities that involve significant perspiration. Packaging options for these drinks include pet bottles, cartons, and beverage cans. Sports and medical centers commonly use these products, which are distributed through various channels such as hypermarkets, supermarkets, drug stores, convenience stores, online platforms, and more.
The electrolyte drinks market research report is one of a series of new reports that provides electrolyte drinks market statistics, including electrolyte drinks industry global market size, regional shares, competitors with a electrolyte drinks market share, detailed electrolyte drinks market segments, market trends and opportunities, and any further data you may need to thrive in the electrolyte drinks industry. This electrolyte drinks market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The electrolyte drinks market consists of sales of coconut water, milk, sports drinks, fruit juices, electrolyte-infused waters, electrolyte tablets, and smoothies. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The electrolyte drinks market size is expected to see strong growth in the next few years. It will grow to $41.12 billion in 2028 at a compound annual growth rate (CAGR) of 6.9%. The anticipated growth in the forecast period can be attributed to the rising demand for natural ingredients, an expanding consumer base, partnerships with health institutions, environmental sustainability, and global health crises. Major trends in the forecast period include functional ingredients and nutrients, natural and clean label products, innovative flavor profiles, sustainable packaging, and sports-specific electrolyte formulations.
The anticipated surge in sports activities is expected to drive the growth of the electrolyte drinks market in the future. Sports, defined as human activities focused on effort and skill, often involving competition or social engagement, are subject to officially established regulations and behavioral norms. Athletes commonly use electrolyte drinks to address rehydration, maintain electrolyte balance, and support energy levels lost during intense physical exertion, thereby enhancing endurance and stamina. In May 2022, the Sports & Fitness Industry Association (SFIA), a US-based trade association for sports and fitness brands, reported a 1.3 percent increase in sports and activity participation in 2021 compared to 2020. This uptick in sports engagement is a key driver behind the growth of the electrolyte drinks market.
The anticipated increase in dehydration cases is expected to drive the growth of the electrolyte drinks market in the future. Dehydration, characterized by a deficit in the body's fluid balance, occurs when the body loses more fluid than it takes in. Electrolyte drinks play a crucial role in helping individuals maintain adequate hydration levels, especially during exercise or in hot weather conditions. These beverages are formulated with a balanced mix of sodium, potassium, and other essential minerals to replenish electrolytes lost during dehydration. For example, in November 2022, Quench Inc., a US-based water technology company, reported that 75% of adults in the U.S. suffer from chronic dehydration, consuming only an average of 2.5 cups a day. This escalating incidence of dehydration is a key factor propelling the growth of the electrolyte drinks market.
To bolster their market presence, major companies in the electrolyte drinks sector are actively pursuing product innovations. In October 2022, Nutrabolt, a US-based nutrition brand, introduced XTEND Healthy Hydration aimed at enhancing hydration and amino acid recovery for individuals leading an active lifestyle. XTEND Healthy Hydration offers a diverse range of flavors, including lemon-lime, strawberry banana, and raspberry lemonade. This product not only delivers a sugar-free hydration boost but also serves as a valuable source of vitamins D and B. It employs a novel approach to efficiently transport amino acids, thereby supplying six essential electrolytes to boost hydration.
Major players in the electrolyte drinks market are actively engaged in creating innovative products, such as electrolyte drinks with a cricket theme, to assist individuals in maintaining optimal hydration levels. A cricket-themed electrolyte drink is a specially formulated beverage enriched with electrolytes to replenish essential salts and keep cricket enthusiasts hydrated. In September 2023, Reliance Consumer Products Limited, a retail sector player based in India, introduced Campa Cricket, an electrolyte-infused drink. This crisp, lemon-flavored carbonated beverage, dedicated to India's ardent cricket fans, provides a fizzy and refreshing experience while cheering for their favorite players or going about daily activities. Campa Cricket is available in various configurations, including a 250-ml pack priced at Rs 20 or a 500-ml sharing pack for Rs 30.
In November 2021, The Coca-Cola Company, a renowned US-based beverage company, completed the acquisition of Bodyarmor SuperDrink in a deal valued at $5.6 billion. This strategic move enabled Coca-Cola to diversify its product portfolio away from traditional sweetened carbonated drinks such as Sprite, Fanta, and cola, catering to the preferences of customers who seek alternatives. Bodyarmor SuperDrink, the acquired brand, is a prominent US-based electrolyte drink, contributing to Coca-Cola's expansion into the growing market for healthier beverage options.
Major companies operating in the electrolyte drinks market report are PepsiCo Inc., Abbott Laboratories, The Coca-Cola Company, GSK PLC, Danone S.A., Red Bull GmbH, Schweppes Australia Pty Ltd., Pocari Sweat (Otsuka Pharmaceutical Co. Ltd.), BODYARMOR, Lucozade Ribena Suntory Limited, GU Energy Labs, Liquid IV, Nuun Hydration, Vega Sport, Biolyte, LyteZone, Hi-Lyte, LifeAID Beverage Co., Hydrant Inc., Kill Cliff, Skratch Labs, Drip Drop Hydration Inc., AQUAhydrate, Hydralyte, Ultima Replenisher, PURE Sports Nutrition, Tailwind Nutrition, NOOMA, REIZE Energy Drink, SOS Hydration Inc., 4 Purpose Energy, BeMixed, Clean Cause, Cure Hydration, Electrolyte Water Co., LMNT (Elemental Labs), ORAL I.V., OXIGEN Water, SOS Kids, Tailwind Nutrition, The Perfect Sports Drink, VAYA, ZeroWater, ZYM Catapult.
North America was the largest region in the electrolyte drinks market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global electrolyte drinks market report during the forecast period. The regions covered in the electrolyte drinks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the electrolyte drinks market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Electrolyte drinks come in various types, namely isotonic, hypotonic, and hypertonic. Isotonic beverages, with their low salt content, facilitate efficient rehydration and aid the body in quickly absorbing water. These drinks are ideal for fueling and hydrating the body during intense physical activities that involve significant perspiration. Packaging options for these drinks include pet bottles, cartons, and beverage cans. Sports and medical centers commonly use these products, which are distributed through various channels such as hypermarkets, supermarkets, drug stores, convenience stores, online platforms, and more.
The electrolyte drinks market research report is one of a series of new reports that provides electrolyte drinks market statistics, including electrolyte drinks industry global market size, regional shares, competitors with a electrolyte drinks market share, detailed electrolyte drinks market segments, market trends and opportunities, and any further data you may need to thrive in the electrolyte drinks industry. This electrolyte drinks market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The electrolyte drinks market consists of sales of coconut water, milk, sports drinks, fruit juices, electrolyte-infused waters, electrolyte tablets, and smoothies. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Electrolyte Drinks Market Characteristics3. Electrolyte Drinks Market Trends and Strategies32. Global Electrolyte Drinks Market Competitive Benchmarking33. Global Electrolyte Drinks Market Competitive Dashboard34. Key Mergers and Acquisitions in the Electrolyte Drinks Market
4. Electrolyte Drinks Market - Macro Economic Scenario
5. Global Electrolyte Drinks Market Size and Growth
6. Electrolyte Drinks Market Segmentation
7. Electrolyte Drinks Market Regional and Country Analysis
8. Asia-Pacific Electrolyte Drinks Market
9. China Electrolyte Drinks Market
10. India Electrolyte Drinks Market
11. Japan Electrolyte Drinks Market
12. Australia Electrolyte Drinks Market
13. Indonesia Electrolyte Drinks Market
14. South Korea Electrolyte Drinks Market
15. Western Europe Electrolyte Drinks Market
16. UK Electrolyte Drinks Market
17. Germany Electrolyte Drinks Market
18. France Electrolyte Drinks Market
19. Italy Electrolyte Drinks Market
20. Spain Electrolyte Drinks Market
21. Eastern Europe Electrolyte Drinks Market
22. Russia Electrolyte Drinks Market
23. North America Electrolyte Drinks Market
24. USA Electrolyte Drinks Market
25. Canada Electrolyte Drinks Market
26. South America Electrolyte Drinks Market
27. Brazil Electrolyte Drinks Market
28. Middle East Electrolyte Drinks Market
29. Africa Electrolyte Drinks Market
30. Electrolyte Drinks Market Competitive Landscape and Company Profiles
31. Electrolyte Drinks Market Other Major and Innovative Companies
35. Electrolyte Drinks Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Electrolyte Drinks Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on electrolyte drinks market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
- Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
- Assess the Russia-Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis.
- Report will be updated with the latest data and delivered to you with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for electrolyte drinks? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Report Scope
Markets Covered:1) By Type: Isotonic; Hypotonic; Hypertonic
2) By Packaging: PET Bottles; Cartons; Beverage Cans
3) By Application: Sports; Medical Centers
4) By Distribution Channels: Hypermarkets or Supermarkets; Drug Stores; Convenience Stores; Online Channels; Other Distribution Channels
Key Companies Mentioned: PepsiCo Inc.; Abbott Laboratories; The Coca-Cola Company; GSK plc; Danone S.A.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes
Delivery Format: PDF, Word and Excel Data Dashboard
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- PepsiCo Inc.
- Abbott Laboratories
- The Coca-Cola Company
- GSK plc
- Danone S.A.
- Red Bull GmbH
- Schweppes Australia Pty Ltd
- Pocari Sweat (Otsuka Pharmaceutical Co. Ltd)
- BODYARMOR
- Lucozade Ribena Suntory Limited
- GU Energy Labs
- Liquid IV
- Nuun Hydration
- Vega Sport
- Biolyte
- LyteZone
- Hi-Lyte
- LifeAID Beverage Co.
- Hydrant Inc.
- Kill Cliff
- Skratch Labs
- Drip Drop Hydration Inc.
- AQUAhydrate
- Hydralyte
- Ultima Replenisher
- PURE Sports Nutrition
- Tailwind Nutrition
- NOOMA
- REIZE Energy Drink
- SOS Hydration Inc
- 4 Purpose Energy
- BeMixed
- Clean Cause
- Cure Hydration
- Electrolyte Water Co.
- LMNT (Elemental Labs)
- ORAL I.V.
- OXIGEN Water
- SOS Kids
- Tailwind Nutrition
- The Perfect Sports Drink
- VAYA
- ZeroWater
- ZYM Catapult
Methodology
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