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Enotourism Market - Global Forecast 2026-2032- Product Image
Enotourism Market - Global Forecast 2026-2032- Product Image
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Enotourism Market - Global Forecast 2026-2032

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    Report

  • 183 Pages
  • January 2026
  • Region: Global
  • 360iResearch™
  • ID: 6015360
1h Free Analyst Time
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The enotourism market is entering a pivotal growth phase shaped by evolving traveler preferences, integrated service models, and accelerated technological adoption. Senior leaders across hospitality, wine production, and travel are now realigning strategies to capture new value and build resilience in this dynamic sector.

Market Snapshot: Size, Growth, and Outlook

The enotourism market grew from USD 9.40 billion in 2025 to USD 10.15 billion in 2026. It is expected to continue expanding at a CAGR of 8.92%, reaching USD 17.10 billion by 2032. This trajectory signals substantial opportunity for operators to innovate across geographies, segments, and service channels.

Scope & Segmentation

  • Service Provider Types: The ecosystem comprises Destination Management Companies, Hotels & Resorts, Restaurants, Tour Operators, and Wineries, each playing a distinct role in guest experience delivery and value creation.
  • Distribution Channels: Includes direct bookings, online travel agencies, package aggregators, and travel agents, tailored to reach different customer segments and control margin profiles.
  • Package Formats: Encompasses group, guided, private, self-guided, and themed tours, supported by options such as blending workshops, cellar tours, and digital audio or mobile guides.
  • Tour Duration Profiles: Spans single-day visits, multi-day itineraries, and overnight stays, each influencing spend, engagement, and cross-selling opportunities.
  • Regions Covered: Americas, Europe Middle East & Africa, and Asia-Pacific, with distinct demand drivers, regulatory environments, and distribution needs.
  • Technology Integration: Deployment of mobile apps, CRM personalization, contactless payments, and interpretive digital content to support guest journey optimization and operational efficiency.

Key Takeaways for Senior Decision-Makers

  • Shifting traveler expectations are prompting a transition from transactional visits to immersive, value-driven experiences that blend oenological discovery with cultural narratives and sustainability considerations.
  • Integrated technology enables personalized itineraries, seamless bookings, and enriched in-destination content, becoming central to scale and retention in enotourism.
  • Strategic partnerships between accommodation providers, wineries, and experience designers increase guest loyalty, margin retention, and per-visitor revenue through multi-day and cross-sector offerings.
  • Sustainability has evolved from an optional addition to a baseline expectation, impacting every aspect from vineyard operations to waste management and event planning.
  • Regional operational nuances, including regulatory frameworks and consumer engagement models, require tailored strategies for product localization, risk mitigation, and market access.
  • Product prioritization aligned with granular segmentation—by provider type, package structure, and channel mix—ensures better investment allocation and competitive advantage.

Tariff Impact: U.S. Market Dynamics

New tariff measures in the United States in 2025 triggered immediate shifts across pricing, retail behavior, and strategic planning. Wineries and service operators serving U.S. travelers recalibrated package compositions and retail strategies to address increased price sensitivity, while intensifying focus on experiential offerings. Diversification of distribution and enhanced scenario planning became critical for stabilizing revenue flows and maintaining relationships through market disruption.

Methodology & Data Sources

The research combines primary interviews with industry operators, field observations across destinations, and analysis of secondary sources such as regulatory documents and consumer studies. Rigorous triangulation and scenario testing strengthen the reliability of findings and support actionable recommendations for market participants.

Why This Report Matters

  • Offers actionable segmentation frameworks and decision aids to help senior leaders prioritize investment and optimize product mix across service lines and regions.
  • Delivers timely analysis of channel strategies, technology enablers, and operational levers essential for driving revenue, increasing guest retention, and reducing regulatory exposure.
  • Equips operators to respond rapidly to disruptions such as tariffs, travel shifts, and climate risks with agile scenario planning and localization insights.

Conclusion

Long-term success in enotourism depends on the orchestration of immersive experience design, optimized channel strategy, and agile resilience measures. Organizations that act on these insights can secure premium demand, build guest loyalty, and position for sustained commercial gain.

 

Additional Product Information:

  • Purchase of this report includes 1 year online access with quarterly updates.
  • This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.

Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Definition
1.3. Market Segmentation & Coverage
1.4. Years Considered for the Study
1.5. Currency Considered for the Study
1.6. Language Considered for the Study
1.7. Key Stakeholders
2. Research Methodology
2.1. Introduction
2.2. Research Design
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Research Framework
2.3.1. Qualitative Analysis
2.3.2. Quantitative Analysis
2.4. Market Size Estimation
2.4.1. Top-Down Approach
2.4.2. Bottom-Up Approach
2.5. Data Triangulation
2.6. Research Outcomes
2.7. Research Assumptions
2.8. Research Limitations
3. Executive Summary
3.1. Introduction
3.2. CXO Perspective
3.3. Market Size & Growth Trends
3.4. Market Share Analysis, 2025
3.5. FPNV Positioning Matrix, 2025
3.6. New Revenue Opportunities
3.7. Next-Generation Business Models
3.8. Industry Roadmap
4. Market Overview
4.1. Introduction
4.2. Industry Ecosystem & Value Chain Analysis
4.2.1. Supply-Side Analysis
4.2.2. Demand-Side Analysis
4.2.3. Stakeholder Analysis
4.3. Porter’s Five Forces Analysis
4.4. PESTLE Analysis
4.5. Market Outlook
4.5.1. Near-Term Market Outlook (0-2 Years)
4.5.2. Medium-Term Market Outlook (3-5 Years)
4.5.3. Long-Term Market Outlook (5-10 Years)
4.6. Go-to-Market Strategy
5. Market Insights
5.1. Consumer Insights & End-User Perspective
5.2. Consumer Experience Benchmarking
5.3. Opportunity Mapping
5.4. Distribution Channel Analysis
5.5. Pricing Trend Analysis
5.6. Regulatory Compliance & Standards Framework
5.7. ESG & Sustainability Analysis
5.8. Disruption & Risk Scenarios
5.9. Return on Investment & Cost-Benefit Analysis
6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025
8. Enotourism Market, by Service Provider
8.1. Destination Management Companies
8.2. Hotels & Resorts
8.3. Restaurants
8.4. Tour Operators
8.5. Wineries
9. Enotourism Market, by Package Type
9.1. Group Tours
9.2. Guided Tours
9.2.1. Blending Workshop
9.2.2. Cellar Tour
9.2.3. Wine Tasting Experience
9.3. Private Tours
9.4. Self-Guided Tours
9.4.1. Digital Audio Guide
9.4.2. Mobile App Route
9.4.3. Written Guide
9.5. Themed Tours
10. Enotourism Market, by Distribution Channel
10.1. Direct Booking
10.2. Online Travel Agencies
10.3. Package Providers
10.4. Travel Agents
11. Enotourism Market, by Tour Duration
11.1. Day Trips
11.2. Multi-Day Tours
11.3. Overnight Stays
12. Enotourism Market, by Region
12.1. Americas
12.1.1. North America
12.1.2. Latin America
12.2. Europe, Middle East & Africa
12.2.1. Europe
12.2.2. Middle East
12.2.3. Africa
12.3. Asia-Pacific
13. Enotourism Market, by Group
13.1. ASEAN
13.2. GCC
13.3. European Union
13.4. BRICS
13.5. G7
13.6. NATO
14. Enotourism Market, by Country
14.1. United States
14.2. Canada
14.3. Mexico
14.4. Brazil
14.5. United Kingdom
14.6. Germany
14.7. France
14.8. Russia
14.9. Italy
14.10. Spain
14.11. China
14.12. India
14.13. Japan
14.14. Australia
14.15. South Korea
15. United States Enotourism Market
16. China Enotourism Market
17. Competitive Landscape
17.1. Market Concentration Analysis, 2025
17.1.1. Concentration Ratio (CR)
17.1.2. Herfindahl Hirschman Index (HHI)
17.2. Recent Developments & Impact Analysis, 2025
17.3. Product Portfolio Analysis, 2025
17.4. Benchmarking Analysis, 2025
17.5. 290 Wine Shuttle
17.6. Accolade Wines (Proprietary) Limited
17.7. Banfi Vintters, Inc.
17.8. BKWine Tours
17.9. California Wine Tours
17.10. Concha y Toro SA
17.11. Constellation Brands, Inc.
17.12. Discover Texas Wine Tours
17.13. E. & J. Gallo Winery
17.14. Grape Escapes Wine Tours
17.15. Great Oregon Wine Tour
17.16. Groupe Castel
17.17. Iowa Wine Tours
17.18. Jackson Family Wines LLC
17.19. LVMH Moët Hennessy Louis Vuitton SE
17.20. Pernod Ricard SA
17.21. Treasury Wine Estates Limited
17.22. Winalist
17.23. Wine Paths
17.24. Winerist
List of Figures
FIGURE 1. GLOBAL ENOTOURISM MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 2. GLOBAL ENOTOURISM MARKET SHARE, BY KEY PLAYER, 2025
FIGURE 3. GLOBAL ENOTOURISM MARKET, FPNV POSITIONING MATRIX, 2025
FIGURE 4. GLOBAL ENOTOURISM MARKET SIZE, BY SERVICE PROVIDER, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 5. GLOBAL ENOTOURISM MARKET SIZE, BY PACKAGE TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 6. GLOBAL ENOTOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 7. GLOBAL ENOTOURISM MARKET SIZE, BY TOUR DURATION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 8. GLOBAL ENOTOURISM MARKET SIZE, BY REGION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 9. GLOBAL ENOTOURISM MARKET SIZE, BY GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 10. GLOBAL ENOTOURISM MARKET SIZE, BY COUNTRY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 11. UNITED STATES ENOTOURISM MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 12. CHINA ENOTOURISM MARKET SIZE, 2018-2032 (USD MILLION)
List of Tables
TABLE 1. GLOBAL ENOTOURISM MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 2. GLOBAL ENOTOURISM MARKET SIZE, BY SERVICE PROVIDER, 2018-2032 (USD MILLION)
TABLE 3. GLOBAL ENOTOURISM MARKET SIZE, BY DESTINATION MANAGEMENT COMPANIES, BY REGION, 2018-2032 (USD MILLION)
TABLE 4. GLOBAL ENOTOURISM MARKET SIZE, BY DESTINATION MANAGEMENT COMPANIES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 5. GLOBAL ENOTOURISM MARKET SIZE, BY DESTINATION MANAGEMENT COMPANIES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 6. GLOBAL ENOTOURISM MARKET SIZE, BY HOTELS & RESORTS, BY REGION, 2018-2032 (USD MILLION)
TABLE 7. GLOBAL ENOTOURISM MARKET SIZE, BY HOTELS & RESORTS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 8. GLOBAL ENOTOURISM MARKET SIZE, BY HOTELS & RESORTS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 9. GLOBAL ENOTOURISM MARKET SIZE, BY RESTAURANTS, BY REGION, 2018-2032 (USD MILLION)
TABLE 10. GLOBAL ENOTOURISM MARKET SIZE, BY RESTAURANTS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 11. GLOBAL ENOTOURISM MARKET SIZE, BY RESTAURANTS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 12. GLOBAL ENOTOURISM MARKET SIZE, BY TOUR OPERATORS, BY REGION, 2018-2032 (USD MILLION)
TABLE 13. GLOBAL ENOTOURISM MARKET SIZE, BY TOUR OPERATORS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 14. GLOBAL ENOTOURISM MARKET SIZE, BY TOUR OPERATORS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 15. GLOBAL ENOTOURISM MARKET SIZE, BY WINERIES, BY REGION, 2018-2032 (USD MILLION)
TABLE 16. GLOBAL ENOTOURISM MARKET SIZE, BY WINERIES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 17. GLOBAL ENOTOURISM MARKET SIZE, BY WINERIES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 18. GLOBAL ENOTOURISM MARKET SIZE, BY PACKAGE TYPE, 2018-2032 (USD MILLION)
TABLE 19. GLOBAL ENOTOURISM MARKET SIZE, BY GROUP TOURS, BY REGION, 2018-2032 (USD MILLION)
TABLE 20. GLOBAL ENOTOURISM MARKET SIZE, BY GROUP TOURS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 21. GLOBAL ENOTOURISM MARKET SIZE, BY GROUP TOURS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 22. GLOBAL ENOTOURISM MARKET SIZE, BY GUIDED TOURS, BY REGION, 2018-2032 (USD MILLION)
TABLE 23. GLOBAL ENOTOURISM MARKET SIZE, BY GUIDED TOURS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 24. GLOBAL ENOTOURISM MARKET SIZE, BY GUIDED TOURS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 25. GLOBAL ENOTOURISM MARKET SIZE, BY GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 26. GLOBAL ENOTOURISM MARKET SIZE, BY BLENDING WORKSHOP, BY REGION, 2018-2032 (USD MILLION)
TABLE 27. GLOBAL ENOTOURISM MARKET SIZE, BY BLENDING WORKSHOP, BY GROUP, 2018-2032 (USD MILLION)
TABLE 28. GLOBAL ENOTOURISM MARKET SIZE, BY BLENDING WORKSHOP, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 29. GLOBAL ENOTOURISM MARKET SIZE, BY CELLAR TOUR, BY REGION, 2018-2032 (USD MILLION)
TABLE 30. GLOBAL ENOTOURISM MARKET SIZE, BY CELLAR TOUR, BY GROUP, 2018-2032 (USD MILLION)
TABLE 31. GLOBAL ENOTOURISM MARKET SIZE, BY CELLAR TOUR, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 32. GLOBAL ENOTOURISM MARKET SIZE, BY WINE TASTING EXPERIENCE, BY REGION, 2018-2032 (USD MILLION)
TABLE 33. GLOBAL ENOTOURISM MARKET SIZE, BY WINE TASTING EXPERIENCE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 34. GLOBAL ENOTOURISM MARKET SIZE, BY WINE TASTING EXPERIENCE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 35. GLOBAL ENOTOURISM MARKET SIZE, BY PRIVATE TOURS, BY REGION, 2018-2032 (USD MILLION)
TABLE 36. GLOBAL ENOTOURISM MARKET SIZE, BY PRIVATE TOURS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 37. GLOBAL ENOTOURISM MARKET SIZE, BY PRIVATE TOURS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 38. GLOBAL ENOTOURISM MARKET SIZE, BY SELF-GUIDED TOURS, BY REGION, 2018-2032 (USD MILLION)
TABLE 39. GLOBAL ENOTOURISM MARKET SIZE, BY SELF-GUIDED TOURS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 40. GLOBAL ENOTOURISM MARKET SIZE, BY SELF-GUIDED TOURS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 41. GLOBAL ENOTOURISM MARKET SIZE, BY SELF-GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 42. GLOBAL ENOTOURISM MARKET SIZE, BY DIGITAL AUDIO GUIDE, BY REGION, 2018-2032 (USD MILLION)
TABLE 43. GLOBAL ENOTOURISM MARKET SIZE, BY DIGITAL AUDIO GUIDE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 44. GLOBAL ENOTOURISM MARKET SIZE, BY DIGITAL AUDIO GUIDE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 45. GLOBAL ENOTOURISM MARKET SIZE, BY MOBILE APP ROUTE, BY REGION, 2018-2032 (USD MILLION)
TABLE 46. GLOBAL ENOTOURISM MARKET SIZE, BY MOBILE APP ROUTE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 47. GLOBAL ENOTOURISM MARKET SIZE, BY MOBILE APP ROUTE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 48. GLOBAL ENOTOURISM MARKET SIZE, BY WRITTEN GUIDE, BY REGION, 2018-2032 (USD MILLION)
TABLE 49. GLOBAL ENOTOURISM MARKET SIZE, BY WRITTEN GUIDE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 50. GLOBAL ENOTOURISM MARKET SIZE, BY WRITTEN GUIDE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 51. GLOBAL ENOTOURISM MARKET SIZE, BY THEMED TOURS, BY REGION, 2018-2032 (USD MILLION)
TABLE 52. GLOBAL ENOTOURISM MARKET SIZE, BY THEMED TOURS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 53. GLOBAL ENOTOURISM MARKET SIZE, BY THEMED TOURS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 54. GLOBAL ENOTOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 55. GLOBAL ENOTOURISM MARKET SIZE, BY DIRECT BOOKING, BY REGION, 2018-2032 (USD MILLION)
TABLE 56. GLOBAL ENOTOURISM MARKET SIZE, BY DIRECT BOOKING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 57. GLOBAL ENOTOURISM MARKET SIZE, BY DIRECT BOOKING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 58. GLOBAL ENOTOURISM MARKET SIZE, BY ONLINE TRAVEL AGENCIES, BY REGION, 2018-2032 (USD MILLION)
TABLE 59. GLOBAL ENOTOURISM MARKET SIZE, BY ONLINE TRAVEL AGENCIES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 60. GLOBAL ENOTOURISM MARKET SIZE, BY ONLINE TRAVEL AGENCIES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 61. GLOBAL ENOTOURISM MARKET SIZE, BY PACKAGE PROVIDERS, BY REGION, 2018-2032 (USD MILLION)
TABLE 62. GLOBAL ENOTOURISM MARKET SIZE, BY PACKAGE PROVIDERS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 63. GLOBAL ENOTOURISM MARKET SIZE, BY PACKAGE PROVIDERS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 64. GLOBAL ENOTOURISM MARKET SIZE, BY TRAVEL AGENTS, BY REGION, 2018-2032 (USD MILLION)
TABLE 65. GLOBAL ENOTOURISM MARKET SIZE, BY TRAVEL AGENTS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 66. GLOBAL ENOTOURISM MARKET SIZE, BY TRAVEL AGENTS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 67. GLOBAL ENOTOURISM MARKET SIZE, BY TOUR DURATION, 2018-2032 (USD MILLION)
TABLE 68. GLOBAL ENOTOURISM MARKET SIZE, BY DAY TRIPS, BY REGION, 2018-2032 (USD MILLION)
TABLE 69. GLOBAL ENOTOURISM MARKET SIZE, BY DAY TRIPS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 70. GLOBAL ENOTOURISM MARKET SIZE, BY DAY TRIPS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 71. GLOBAL ENOTOURISM MARKET SIZE, BY MULTI-DAY TOURS, BY REGION, 2018-2032 (USD MILLION)
TABLE 72. GLOBAL ENOTOURISM MARKET SIZE, BY MULTI-DAY TOURS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 73. GLOBAL ENOTOURISM MARKET SIZE, BY MULTI-DAY TOURS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 74. GLOBAL ENOTOURISM MARKET SIZE, BY OVERNIGHT STAYS, BY REGION, 2018-2032 (USD MILLION)
TABLE 75. GLOBAL ENOTOURISM MARKET SIZE, BY OVERNIGHT STAYS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 76. GLOBAL ENOTOURISM MARKET SIZE, BY OVERNIGHT STAYS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 77. GLOBAL ENOTOURISM MARKET SIZE, BY REGION, 2018-2032 (USD MILLION)
TABLE 78. AMERICAS ENOTOURISM MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 79. AMERICAS ENOTOURISM MARKET SIZE, BY SERVICE PROVIDER, 2018-2032 (USD MILLION)
TABLE 80. AMERICAS ENOTOURISM MARKET SIZE, BY PACKAGE TYPE, 2018-2032 (USD MILLION)
TABLE 81. AMERICAS ENOTOURISM MARKET SIZE, BY GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 82. AMERICAS ENOTOURISM MARKET SIZE, BY SELF-GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 83. AMERICAS ENOTOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 84. AMERICAS ENOTOURISM MARKET SIZE, BY TOUR DURATION, 2018-2032 (USD MILLION)
TABLE 85. NORTH AMERICA ENOTOURISM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 86. NORTH AMERICA ENOTOURISM MARKET SIZE, BY SERVICE PROVIDER, 2018-2032 (USD MILLION)
TABLE 87. NORTH AMERICA ENOTOURISM MARKET SIZE, BY PACKAGE TYPE, 2018-2032 (USD MILLION)
TABLE 88. NORTH AMERICA ENOTOURISM MARKET SIZE, BY GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 89. NORTH AMERICA ENOTOURISM MARKET SIZE, BY SELF-GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 90. NORTH AMERICA ENOTOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 91. NORTH AMERICA ENOTOURISM MARKET SIZE, BY TOUR DURATION, 2018-2032 (USD MILLION)
TABLE 92. LATIN AMERICA ENOTOURISM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 93. LATIN AMERICA ENOTOURISM MARKET SIZE, BY SERVICE PROVIDER, 2018-2032 (USD MILLION)
TABLE 94. LATIN AMERICA ENOTOURISM MARKET SIZE, BY PACKAGE TYPE, 2018-2032 (USD MILLION)
TABLE 95. LATIN AMERICA ENOTOURISM MARKET SIZE, BY GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 96. LATIN AMERICA ENOTOURISM MARKET SIZE, BY SELF-GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 97. LATIN AMERICA ENOTOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 98. LATIN AMERICA ENOTOURISM MARKET SIZE, BY TOUR DURATION, 2018-2032 (USD MILLION)
TABLE 99. EUROPE, MIDDLE EAST & AFRICA ENOTOURISM MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 100. EUROPE, MIDDLE EAST & AFRICA ENOTOURISM MARKET SIZE, BY SERVICE PROVIDER, 2018-2032 (USD MILLION)
TABLE 101. EUROPE, MIDDLE EAST & AFRICA ENOTOURISM MARKET SIZE, BY PACKAGE TYPE, 2018-2032 (USD MILLION)
TABLE 102. EUROPE, MIDDLE EAST & AFRICA ENOTOURISM MARKET SIZE, BY GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 103. EUROPE, MIDDLE EAST & AFRICA ENOTOURISM MARKET SIZE, BY SELF-GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 104. EUROPE, MIDDLE EAST & AFRICA ENOTOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 105. EUROPE, MIDDLE EAST & AFRICA ENOTOURISM MARKET SIZE, BY TOUR DURATION, 2018-2032 (USD MILLION)
TABLE 106. EUROPE ENOTOURISM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 107. EUROPE ENOTOURISM MARKET SIZE, BY SERVICE PROVIDER, 2018-2032 (USD MILLION)
TABLE 108. EUROPE ENOTOURISM MARKET SIZE, BY PACKAGE TYPE, 2018-2032 (USD MILLION)
TABLE 109. EUROPE ENOTOURISM MARKET SIZE, BY GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 110. EUROPE ENOTOURISM MARKET SIZE, BY SELF-GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 111. EUROPE ENOTOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 112. EUROPE ENOTOURISM MARKET SIZE, BY TOUR DURATION, 2018-2032 (USD MILLION)
TABLE 113. MIDDLE EAST ENOTOURISM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 114. MIDDLE EAST ENOTOURISM MARKET SIZE, BY SERVICE PROVIDER, 2018-2032 (USD MILLION)
TABLE 115. MIDDLE EAST ENOTOURISM MARKET SIZE, BY PACKAGE TYPE, 2018-2032 (USD MILLION)
TABLE 116. MIDDLE EAST ENOTOURISM MARKET SIZE, BY GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 117. MIDDLE EAST ENOTOURISM MARKET SIZE, BY SELF-GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 118. MIDDLE EAST ENOTOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 119. MIDDLE EAST ENOTOURISM MARKET SIZE, BY TOUR DURATION, 2018-2032 (USD MILLION)
TABLE 120. AFRICA ENOTOURISM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 121. AFRICA ENOTOURISM MARKET SIZE, BY SERVICE PROVIDER, 2018-2032 (USD MILLION)
TABLE 122. AFRICA ENOTOURISM MARKET SIZE, BY PACKAGE TYPE, 2018-2032 (USD MILLION)
TABLE 123. AFRICA ENOTOURISM MARKET SIZE, BY GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 124. AFRICA ENOTOURISM MARKET SIZE, BY SELF-GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 125. AFRICA ENOTOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 126. AFRICA ENOTOURISM MARKET SIZE, BY TOUR DURATION, 2018-2032 (USD MILLION)
TABLE 127. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 128. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY SERVICE PROVIDER, 2018-2032 (USD MILLION)
TABLE 129. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY PACKAGE TYPE, 2018-2032 (USD MILLION)
TABLE 130. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 131. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY SELF-GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 132. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 133. ASIA-PACIFIC ENOTOURISM MARKET SIZE, BY TOUR DURATION, 2018-2032 (USD MILLION)
TABLE 134. GLOBAL ENOTOURISM MARKET SIZE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 135. ASEAN ENOTOURISM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 136. ASEAN ENOTOURISM MARKET SIZE, BY SERVICE PROVIDER, 2018-2032 (USD MILLION)
TABLE 137. ASEAN ENOTOURISM MARKET SIZE, BY PACKAGE TYPE, 2018-2032 (USD MILLION)
TABLE 138. ASEAN ENOTOURISM MARKET SIZE, BY GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 139. ASEAN ENOTOURISM MARKET SIZE, BY SELF-GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 140. ASEAN ENOTOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 141. ASEAN ENOTOURISM MARKET SIZE, BY TOUR DURATION, 2018-2032 (USD MILLION)
TABLE 142. GCC ENOTOURISM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 143. GCC ENOTOURISM MARKET SIZE, BY SERVICE PROVIDER, 2018-2032 (USD MILLION)
TABLE 144. GCC ENOTOURISM MARKET SIZE, BY PACKAGE TYPE, 2018-2032 (USD MILLION)
TABLE 145. GCC ENOTOURISM MARKET SIZE, BY GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 146. GCC ENOTOURISM MARKET SIZE, BY SELF-GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 147. GCC ENOTOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 148. GCC ENOTOURISM MARKET SIZE, BY TOUR DURATION, 2018-2032 (USD MILLION)
TABLE 149. EUROPEAN UNION ENOTOURISM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 150. EUROPEAN UNION ENOTOURISM MARKET SIZE, BY SERVICE PROVIDER, 2018-2032 (USD MILLION)
TABLE 151. EUROPEAN UNION ENOTOURISM MARKET SIZE, BY PACKAGE TYPE, 2018-2032 (USD MILLION)
TABLE 152. EUROPEAN UNION ENOTOURISM MARKET SIZE, BY GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 153. EUROPEAN UNION ENOTOURISM MARKET SIZE, BY SELF-GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 154. EUROPEAN UNION ENOTOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 155. EUROPEAN UNION ENOTOURISM MARKET SIZE, BY TOUR DURATION, 2018-2032 (USD MILLION)
TABLE 156. BRICS ENOTOURISM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 157. BRICS ENOTOURISM MARKET SIZE, BY SERVICE PROVIDER, 2018-2032 (USD MILLION)
TABLE 158. BRICS ENOTOURISM MARKET SIZE, BY PACKAGE TYPE, 2018-2032 (USD MILLION)
TABLE 159. BRICS ENOTOURISM MARKET SIZE, BY GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 160. BRICS ENOTOURISM MARKET SIZE, BY SELF-GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 161. BRICS ENOTOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 162. BRICS ENOTOURISM MARKET SIZE, BY TOUR DURATION, 2018-2032 (USD MILLION)
TABLE 163. G7 ENOTOURISM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 164. G7 ENOTOURISM MARKET SIZE, BY SERVICE PROVIDER, 2018-2032 (USD MILLION)
TABLE 165. G7 ENOTOURISM MARKET SIZE, BY PACKAGE TYPE, 2018-2032 (USD MILLION)
TABLE 166. G7 ENOTOURISM MARKET SIZE, BY GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 167. G7 ENOTOURISM MARKET SIZE, BY SELF-GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 168. G7 ENOTOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 169. G7 ENOTOURISM MARKET SIZE, BY TOUR DURATION, 2018-2032 (USD MILLION)
TABLE 170. NATO ENOTOURISM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 171. NATO ENOTOURISM MARKET SIZE, BY SERVICE PROVIDER, 2018-2032 (USD MILLION)
TABLE 172. NATO ENOTOURISM MARKET SIZE, BY PACKAGE TYPE, 2018-2032 (USD MILLION)
TABLE 173. NATO ENOTOURISM MARKET SIZE, BY GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 174. NATO ENOTOURISM MARKET SIZE, BY SELF-GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 175. NATO ENOTOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 176. NATO ENOTOURISM MARKET SIZE, BY TOUR DURATION, 2018-2032 (USD MILLION)
TABLE 177. GLOBAL ENOTOURISM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 178. UNITED STATES ENOTOURISM MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 179. UNITED STATES ENOTOURISM MARKET SIZE, BY SERVICE PROVIDER, 2018-2032 (USD MILLION)
TABLE 180. UNITED STATES ENOTOURISM MARKET SIZE, BY PACKAGE TYPE, 2018-2032 (USD MILLION)
TABLE 181. UNITED STATES ENOTOURISM MARKET SIZE, BY GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 182. UNITED STATES ENOTOURISM MARKET SIZE, BY SELF-GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 183. UNITED STATES ENOTOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 184. UNITED STATES ENOTOURISM MARKET SIZE, BY TOUR DURATION, 2018-2032 (USD MILLION)
TABLE 185. CHINA ENOTOURISM MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 186. CHINA ENOTOURISM MARKET SIZE, BY SERVICE PROVIDER, 2018-2032 (USD MILLION)
TABLE 187. CHINA ENOTOURISM MARKET SIZE, BY PACKAGE TYPE, 2018-2032 (USD MILLION)
TABLE 188. CHINA ENOTOURISM MARKET SIZE, BY GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 189. CHINA ENOTOURISM MARKET SIZE, BY SELF-GUIDED TOURS, 2018-2032 (USD MILLION)
TABLE 190. CHINA ENOTOURISM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 191. CHINA ENOTOURISM MARKET SIZE, BY TOUR DURATION, 2018-2032 (USD MILLION)

Companies Mentioned

The key companies profiled in this Enotourism market report include:
  • 290 Wine Shuttle
  • Accolade Wines (Proprietary) Limited
  • Banfi Vintters, Inc.
  • BKWine Tours
  • California Wine Tours
  • Concha y Toro SA
  • Constellation Brands, Inc.
  • Discover Texas Wine Tours
  • E. & J. Gallo Winery
  • Grape Escapes Wine Tours
  • Great Oregon Wine Tour
  • Groupe Castel
  • Iowa Wine Tours
  • Jackson Family Wines LLC
  • LVMH Moët Hennessy Louis Vuitton SE
  • Pernod Ricard SA
  • Treasury Wine Estates Limited
  • Winalist
  • Wine Paths
  • Winerist

Table Information

Report AttributeDetails
No. of Pages183
PublishedJanuary 2026
Forecast Period2026 - 2032
Estimated Market Value ( USD ) in 2026 $ 10.15 Billion
Forecasted Market Value ( USD ) by 2032 $ 17.1 Billion
Compound Annual Growth Rate8.9%
Regions CoveredGlobal
No. of Companies Mentioned21

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About the Market

Enotourism is a form of tourism that focuses on the appreciation and consumption of wine. It is a subset of the larger travel and tourism industry, and involves activities such as visiting wineries, vineyards, and wine-related events. Enotourism can also include educational experiences, such as wine tastings, wine-making classes, and tours of wineries and vineyards. Enotourism has become increasingly popular in recent years, as more people are looking for unique and immersive experiences when they travel. It is a great way to learn about the history and culture of a region, as well as its wines. Additionally, it can be a great way to meet new people and make new connections. Some companies in the enotourism market include Wine Tours of Italy, Wine Country Tours, and Wine Lovers Tours. These companies offer a variety of experiences, from guided tours of wineries and vineyards to wine tastings and educational classes. They also provide transportation and accommodation services, making it easy for travelers to enjoy their enotourism experience. Show Less Read more

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