Advertising Agencies in Europe - Industry Market Research Report

About the Advertising Agency Market

The Advertising Agency market is a segment of the Advertising and Marketing industry that provides services to clients to help them create, plan, and execute advertising campaigns. Advertising Agencies typically provide services such as media planning, creative development, and production of advertising materials. They also provide research and analytics to help clients understand their target audience and measure the effectiveness of their campaigns. Advertising Agencies are typically organized into specialized departments such as creative, media, and account management. Creative departments are responsible for developing the concept and design of the campaign, while media departments are responsible for selecting the appropriate media outlets and negotiating rates. Account management departments are responsible for managing the client relationship and ensuring that the campaign is executed according to the client's objectives. Some of the companies in the Advertising Agency market include WPP, Omnicom Group, Publicis Groupe, Interpublic Group, Dentsu, Havas, and MDC Partners. Show Less Read more