The Europe Anime Merchandising Market was valued at USD 1.02 Billion in 2024, and is projected to reach USD 2.00 Billion by 2030, rising at a CAGR of 11.80%. This growth is attributed to the rising popularity of anime content among the European population. Countries including Germany, France, and the U.K. are among the top countries in Europe with large audiences of anime series. Fans interested in collecting souvenirs and other collectibles related to their favorite anime series are favoring market expansion.
In addition, the rising number of anime conventions in European countries, such as the Japan Expo in Paris, DoKomi in Germany, and SunnyCon Anime Expo in the U.K., is creating opportunities for the anime merchandising market. These conventions/events allow fans to meet their favorite characters and purchase licensed merchandise. The rise of social media helps to make it easier for fans and anime enthusiasts around the globe to connect with their favorite anime franchises and characters. The usage of social media by anime fans creates demand for creative and unique merchandise according to the trend.
Anime culture has seen a significant increase in popularity among the younger generation in recent years. It presents a unique opportunity for businesses looking to tap into this growing market. Anime, originated in Japan, has become a global phenomenon, with millions of fans worldwide. Its appeal lies in its unique storytelling style, vibrant visuals, and relatable characters. The younger generation has taken a keen interest in anime, with many considering it a form of escapism from the real world. Businesses can attract customers by offering products and services that cater to the anime-loving crowd. Products can include merchandise such as t-shirts, posters, and figurines, and events and experiences catering to anime fandom.
Platforms like Netflix, Hulu, and Crunchyroll offer a wide range of anime shows and movies, making it easier for fans to access their favorite shows from anywhere. This convenience has made it easier for younger generations to discover new anime titles and explore the anime world. Another factor that has contributed to the rise of anime culture is the influence of social media. Platforms like Twitter, Instagram, and TikTok have made it easier for fans to share their love for anime and connect with like-minded individuals. Social media has created a sense of community among anime fans and has given them a platform to express their creativity through fan art, cosplay, and other forms of fan content. The diverse storytelling and animation styles of anime have also played a significant role in its popularity. Anime offers a range of genres, including action, romance, comedy, and horror. Each genre has its unique storytelling style, which makes it appealing to a broader audience.
In addition, the rising number of anime conventions in European countries, such as the Japan Expo in Paris, DoKomi in Germany, and SunnyCon Anime Expo in the U.K., is creating opportunities for the anime merchandising market. These conventions/events allow fans to meet their favorite characters and purchase licensed merchandise. The rise of social media helps to make it easier for fans and anime enthusiasts around the globe to connect with their favorite anime franchises and characters. The usage of social media by anime fans creates demand for creative and unique merchandise according to the trend.
Anime culture has seen a significant increase in popularity among the younger generation in recent years. It presents a unique opportunity for businesses looking to tap into this growing market. Anime, originated in Japan, has become a global phenomenon, with millions of fans worldwide. Its appeal lies in its unique storytelling style, vibrant visuals, and relatable characters. The younger generation has taken a keen interest in anime, with many considering it a form of escapism from the real world. Businesses can attract customers by offering products and services that cater to the anime-loving crowd. Products can include merchandise such as t-shirts, posters, and figurines, and events and experiences catering to anime fandom.
Platforms like Netflix, Hulu, and Crunchyroll offer a wide range of anime shows and movies, making it easier for fans to access their favorite shows from anywhere. This convenience has made it easier for younger generations to discover new anime titles and explore the anime world. Another factor that has contributed to the rise of anime culture is the influence of social media. Platforms like Twitter, Instagram, and TikTok have made it easier for fans to share their love for anime and connect with like-minded individuals. Social media has created a sense of community among anime fans and has given them a platform to express their creativity through fan art, cosplay, and other forms of fan content. The diverse storytelling and animation styles of anime have also played a significant role in its popularity. Anime offers a range of genres, including action, romance, comedy, and horror. Each genre has its unique storytelling style, which makes it appealing to a broader audience.
Europe Anime Merchandising Market Report Highlights
- The figurine segment recorded the largest revenue share of over 37% in 2024. This growth is driven by the growing collectible culture.
- The e-commerce segment recorded the largest revenue share in 2024. This growth is primarily driven by the convenience and accessibility offered by digital platforms.
- The brick & mortar segment is expected to register the highest CAGR from 2025 to 2030.
Why Should You Buy This Report?
- Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
- Competitive Landscape: Explore the market presence of key players.
- Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.
This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listings for you to stay ahead of the curve
Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Europe Anime Merchandising Market - Industry Outlook
Chapter 4. Europe Anime Merchandising Market: Product Estimates & Trend Analysis
Chapter 5. Europe Anime Merchandising Market: Distribution Channel Estimates & Trend Analysis
Chapter 6. Regional Estimates & Trend Analysis
Chapter 7. Europe Anime Merchandising Market - Competitive Landscape
List of Tables
List of Figures
Companies Mentioned
The companies profiled in this Europe Anime Merchandising market report include:- Kotobukiya Co., Ltd.
- Bandai Namco Entertainment Co., Ltd.
- Good Smile Company, Inc.
- The Walt Disney Company
- Toei Animation Co. Ltd.
- Tokyopop
- Dekai Ltd.
- Yokaiju Ltd
- Threadheads
- Crunchyroll (Sony Music Entertainment)
- Etsy, Inc.
- Anime Limited
- Anime Bluray
- Otakuhype
- Otaku World Ltd.
- Akibashi
- Curibo
- Anime Republic
- Max Factory, Inc.
Methodology
LOADING...
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 150 |
| Published | April 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 1.02 Billion |
| Forecasted Market Value ( USD | $ 2 Billion |
| Compound Annual Growth Rate | 11.8% |
| Regions Covered | Europe |
| No. of Companies Mentioned | 20 |
