The Europe beach towels market is expected to grow from US$ 132.27 million in 2022 to US$ 189.04 million by 2028. It is estimated to grow at a CAGR of 6.1% from 2022 to 2028.
Growing Recreational Activities at Beaches is Driving the Europe Beach Towels Market
Over the decades, people's lifestyle across the region has evolved dramatically. Due to hectic work schedules, people are increasingly focusing on reviving their mental health by visiting recreational destinations, including beaches. Apart from scenic beauty and fresh air, beaches are largely visited for experiencing various innovative recreational activities, thereby further adding to the popularity of beach vacations. As most of the beach activities involve water sports, beach towels become one of the most essential commodities. Beach towels are bigger than regular bath towels and are generally made with recycled microfiber that does not cling onto sand. These towels can be easily dusted after being placed on sand while partying at the beach. Beaches are thronged by people of all age groups not just for improving mental health but also physical fitness, as water sports help increase metabolism and burn calories. All these factors are boosting the market for beach towels. Moreover, sunbathing is highly advised due to its therapeutic benefits. It can kill bacteria. This makes travelers opt for beach vacations, thereby surging the demand of beach towels and propelling the Europe beach towels market expansion.Europe Beach Towels Market Overview
The sun & beach tourism is the largest tourism sector in Europe, as people prefer ocean-side vacations. The sun & beach holidays are quite popular across the Eastern European countries, such as Slovenia, Croatia, and Greece. According to the Centre for the Promotion of Imports from developing countries' report published on January 28, 2021, 50% of Italians preferred beach holidays, far above the average European in 2020. Also, France, Germany, and the UK are significant markets for sun & beach tourism. These factors are accelerating the Europe beach towels market. Over the past few years, millennial travelers in European countries are increasingly looking for adventure and unique experience. Moreover, Europeans are adopting community-based tourism, which involves soft adventurous activities, such as walking on the beach and sea canoeing; athletic engagement involving swimming and surfing; nautical activities such as sailing, diving, and other water sports; and cultural activities involving visiting a coastal village. These activities compel consumers to buy necessary beach gears and accessories to protect from extreme sunny weather. With high purchasing power, people are spending more on beach wear. Besides, social media, magazines, and TV commercials are increasing consumer's knowledge of beach wear products and compelling them to research different brands online or at nearby stores. These aspects are responsible for the notable growth of the Europe beach towels market.Europe Beach Towels Market Revenue and Forecast to 2028 (US$ Million)
Europe Beach Towels Market Segmentation
The Europe beach towels market is segmented based on type, material type, distribution channel, and country.- Based on type, the Europe beach towels market is bifurcated into anti-microbial and regular. The regular segment held a larger market share in 2022.
- Based on material type, the Europe beach towels market is segmented into cotton, microfiber, polyester, and others. The cotton segment held the largest market share in 2022.
- Based on distribution channel, the Europe beach towels market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2022.
- Based on country, the Europe beach towels market has been categorized into the UK, Germany, France, Italy, Russia, and the Rest of Europe. Our regional analysis states that the Rest of Europe dominated the market in 2022.
Table of Contents
1. Introduction1.1 Study Scope
1.2 Research Report Guidance
1.3 Market Segmentation
1.3.1 Europe Beach Towels Market - By Type
1.3.2 Europe Beach Towels Market - By Material Type
1.3.3 Europe Beach Towels Market - By Distribution Channel
1.3.4 Europe Beach Towels Market - By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe Beach Towels Market Landscape
4.1 Market Overview
4.2 Europe PEST Analysis
4.3 Expert Opinions
5. Europe Beach Towels Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Growing Recreational Activities at Beaches
5.1.2 Increasing Demand for Antimicrobial Beach Towels
5.2 Market Restraints
5.2.1 Availability of Substitutes
5.3 Market Opportunities
5.3.1 Flourishment of E-Commerce
5.4 Future Trends
5.4.1 Product Innovation Pertaining to Beach Towels
5.5 Impact Analysis of Drivers and Restraints
6. Beach Towels Market - Europe Analysis
6.1 Europe Beach Towels Market Forecast and Analysis
7. Europe Beach Towels Market Analysis - By Type
7.1 Overview
7.2 Europe Beach Towels Market, By Type (2021 and 2028)
7.3 Anti-microbial
7.3.1 Overview
7.3.2 Anti-microbial: Beach Towels Market - Revenue and Forecast to 2028 (US$ Mn)
7.4 Regular
7.4.1 Overview
7.4.2 Regular: Beach Towels Market - Revenue and Forecast to 2028 (US$ Mn)
8. Europe Beach Towels Market Analysis - By Material Type
8.1 Overview
8.2 Europe Beach Towels Market, By Material Type (2021 and 2028)
8.3 Cotton
8.3.1 Overview
8.3.2 Cotton: Beach Towels Market - Revenue and Forecast to 2028 (US$ Mn)
8.4 Microfiber
8.4.1 Overview
8.4.2 Microfiber: Beach Towels Market - Revenue and Forecast to 2028 (US$ Mn)
8.5 Polyester
8.5.1 Overview
8.5.2 Polyester: Beach Towels Market - Revenue and Forecast to 2028 (US$ Mn)
8.6 Others
8.6.1 Overview
8.6.2 Others: Beach Towels Market - Revenue and Forecast to 2028 (US$ Mn)
9. Europe Beach Towels Market Analysis - By Distribution Channel
9.1 Overview
9.2 Europe Beach Towels Market, By Distribution Channel (2021 and 2028)
9.3 Supermarkets and Hypermarkets
9.3.1 Overview
9.3.2 Supermarkets and Hypermarkets: Beach Towels Market- Revenue and Forecast to 2028 (US$ Mn)
9.4 Specialty Stores
9.4.1 Overview
9.4.2 Specialty Stores: Beach Towels Market- Revenue and Forecast to 2028 (US$ Mn)
9.5 Online Retail
9.5.1 Overview
9.5.2 Online Retail: Beach Towels Market- Revenue and Forecast to 2028 (US$ Mn)
9.6 Others
9.6.1 Overview
9.6.2 Others: Beach Towels Market- Revenue and Forecast to 2028 (US$ Mn)
10. Europe Beach Towels Market - Country Analysis
10.1 Overview
10.1.1 Europe: Beach Towels Market, by Key Country
10.1.1.1 Germany: Beach Towels Market- Revenue and Forecast to 2028 (US$ Million)
10.1.1.1.1 Germany: Beach Towels Market, By Type
10.1.1.1.2 Germany: Beach Towels Market, By Material Type
10.1.1.1.3 Germany: Beach Towels Market, by Distribution Channel
10.1.1.2 France: Beach Towels Market- Revenue and Forecast to 2028 (US$ Million)
10.1.1.2.1 France: Beach Towels Market, By Type
10.1.1.2.2 France: Beach Towels Market, By Material Type
10.1.1.2.3 France: Beach Towels Market, by Distribution Channel
10.1.1.3 UK: Beach Towels Market- Revenue and Forecast to 2028 (US$ Million)
10.1.1.3.1 UK: Beach Towels Market, By Type
10.1.1.3.2 UK: Beach Towels Market, By Material Type
10.1.1.3.3 UK: Beach Towels Market, by Distribution Channel
10.1.1.4 Italy: Beach Towels Market- Revenue and Forecast to 2028 (US$ Million)
10.1.1.4.1 Italy: Beach Towels Market, By Type
10.1.1.4.2 Italy: Beach Towels Market, By Material Type
10.1.1.4.3 Italy: Beach Towels Market, by Distribution Channel
10.1.1.5 Russia: Beach Towels Market- Revenue and Forecast to 2028 (US$ Million)
10.1.1.5.1 Russia: Beach Towels Market, By Type
10.1.1.5.2 Russia: Beach Towels Market, By Material Type
10.1.1.5.3 Russia: Beach Towels Market, by Distribution Channel
10.1.1.6 Rest of Europe: Beach Towels Market- Revenue and Forecast to 2028 (US$ Million)
10.1.1.6.1 Rest of Europe: Beach Towels Market, By Type
10.1.1.6.2 Rest of Europe: Beach Towels Market, By Material Type
10.1.1.6.3 Rest of Europe: Beach Towels Market, by Distribution Channel
11. Company Profiles
11.1 Dock & Bay Ltd
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Snappy Towels Inc.
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Canningvale Australia Pty Ltd.
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Pendleton Woolen Mills Inc.
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Oasis Towels
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Sandex Corp
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 Hatton Textiles International Ltd.
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 Qihai Textile Co. Ltd.
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and Services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.8.6 Key Developments
12. Appendix
12.1 About the Publisher
12.2 Glossary of Terms
List of Tables
Table 1 Europe Beach Towels Market Revenue Forecast to 2028 (US$ Mn)
Table 2. Germany Beach Towels Market, By Type - Revenue and Forecast to 2028 (US$ Million)
Table 3. Germany Beach Towels Market, By Material Type - Revenue and Forecast to 2028 (US$ Million)
Table 4. Germany Beach Towels Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 5. France Beach Towels Market, By Type - Revenue and Forecast to 2028 (US$ Million)
Table 6. France Beach Towels Market, By Material Type - Revenue and Forecast to 2028 (US$ Million)
Table 7. France Beach Towels Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 8. UK Beach Towels Market, By Type - Revenue and Forecast to 2028 (US$ Million)
Table 9. UK Beach Towels Market, By Material Type - Revenue and Forecast to 2028 (US$ Million)
Table 10. UK Beach Towels Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 11. Italy Beach Towels Market, By Type - Revenue and Forecast to 2028 (US$ Million)
Table 12. Italy Beach Towels Market, By Material Type - Revenue and Forecast to 2028 (US$ Million)
Table 13. Italy Beach Towels Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 14. Russia Beach Towels Market, By Type - Revenue and Forecast to 2028 (US$ Million)
Table 15. Russia Beach Towels Market, By Material Type - Revenue and Forecast to 2028 (US$ Million)
Table 16. Russia Beach Towels Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 17. Rest of Europe Beach Towels Market, By Type - Revenue and Forecast to 2028 (US$ Million)
Table 18. Rest of Europe Beach Towels Market, By Material Type - Revenue and Forecast to 2028 (US$ Million)
Table 19. Rest of Europe Beach Towels Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 20. Glossary of Terms
List of Figures
Figure 1. Europe Beach Towels Market Segmentation
Figure 2. Europe Beach Towels Market Segmentation - By Country
Figure 3. Europe Beach Towels Market Overview
Figure 4. Europe Beach Towels Market, by Material Type
Figure 5. Europe Beach Towels Market, by Country
Figure 6. Europe - PEST Analysis
Figure 7. Expert Opinions
Figure 8. Europe Beach Towels Market: Impact Analysis of Drivers and Restraints
Figure 9. Europe Beach Towels Market Forecast and Analysis, 2020-2028 (US$ Mn)
Figure 10. Europe Beach Towels Market Revenue Share, By Type (2021 and 2028)
Figure 11. Anti-microbial: Europe Beach Towels Market - Revenue and Forecast To 2028 (US$ Mn)
Figure 12. Regular: Europe Beach Towels Market - Revenue and Forecast To 2028 (US$ Mn)
Figure 13. Europe Beach Towels Market Revenue Share, By Material Type (2021 and 2028)
Figure 14. Cotton: Europe Beach Towels Market - Revenue and Forecast To 2028 (US$ Mn)
Figure 15. Microfiber: Europe Beach Towels Market - Revenue and Forecast To 2028 (US$ Mn)
Figure 16. Polyester: Europe Beach Towels Market - Revenue and Forecast To 2028 (US$ Mn)
Figure 17. Others: Europe Beach Towels Market - Revenue and Forecast To 2028 (US$ Mn)
Figure 18. Europe Beach Towels Market Revenue Share, By Distribution Channel (2021 and 2028)
Figure 19. Supermarkets and Hypermarkets: Europe Beach Towels Market- Revenue and Forecast To 2028 (US$ Mn)
Figure 20. Specialty Stores: Europe Beach Towels Market- Revenue and Forecast To 2028 (US$ Mn)
Figure 21. Online Retail: Europe Beach Towels Market- Revenue and Forecast To 2028 (US$ Mn)
Figure 22. Others: Europe Beach Towels Market- Revenue and Forecast To 2028 (US$ Mn)
Figure 23. Europe: Beach Towels Market, by Key Country - Revenue (2021) (US$ ‘Million)
Figure 24. Europe: Beach Towels Market Revenue Share, by Key Country (2021 and 2028)
Figure 25. Germany: Beach Towels Market- Revenue and Forecast to 2028 (US$ Million)
Figure 26. France: Beach Towels Market- Revenue and Forecast to 2028 (US$ Million)
Figure 27. UK: Beach Towels Market- Revenue and Forecast to 2028 (US$ Million)
Figure 28. Italy: Beach Towels Market- Revenue and Forecast to 2028 (US$ Million)
Figure 29. Russia: Beach Towels Market- Revenue and Forecast to 2028 (US$ Million)
Figure 30. Rest of Europe: Beach Towels Market- Revenue and Forecast to 2028 (US$ Million)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Canningvale Australia Pty Ltd.
- Dock & Bay Ltd
- Hatton Textiles International Ltd.
- Oasis Towels
- Pendleton Woolen Mills Inc.
- Qihai Textile Co. Ltd.
- Sandex Corp
- Snappy Towels Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 88 |
| Published | February 2023 |
| Forecast Period | 2022 - 2028 |
| Estimated Market Value ( USD | $ 132.27 Million |
| Forecasted Market Value ( USD | $ 189.04 Million |
| Compound Annual Growth Rate | 6.1% |
| Regions Covered | Europe |
