This report includes analysis, market forecasts, brands, consumer attitudes and trends in the Apparel Market in Europe to 2030 with the impact of recent events
Europe’s apparel market grew 1.7% in 2024, slowing as cost-of-living pressures kept demand cautious and growth mainly value-driven. In 2025 it is estimated to have risen 1.5%, as macro uncertainty continued to restrain spending and the market continued to mature, especially in Western Europe. In 2026, growth is forecast to remain subdued at 1.4% and beyond rise at a 2025-2030 CAGR of 1.5, reflecting a mature market with limited volume gainsReport Scope
- Europe’s apparel market grew 1.7% in 2024, slowing as cost-of-living pressures kept demand cautious and growth mainly value-driven.
- In 2025 it is estimated to have risen 1.5%, as macro uncertainty continued to restrain spending and the market continued to mature, especially in Western Europe.
Reasons to Buy
- Gain a comprehensive view of the European apparel market and forecasts to 2030
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of recent events on the apparel market
- Investigate current and forecast trends in apparel categories to identify the opportunities offering the most potential
Table of Contents
- Executive Summary
- Drivers & Inhibitors
- The Apparel Market in Europe to 2030
- Category Performance to 2030
- Channel Performance to 2030
- Consumers
- Competitive Landscape: Brands
- Top 10: Winners & Losers Outlook
- Brands in Focus: Zalando
- Brands in Focus: Uniqlo
- Brands in Focus: Adidas
- Methodology, Definition & Contacts
- European Market by Menswear & Womenswear Product Types, 2025 & 2030
- European Market by Childrenswear Product Types, 2025 & 2030
- European Market by Footwear Product Types, 2025 & 2030
- European Market by Accessories Product Types, 2025 & 2030
- European Apparel Market Value in EURbn, 2025e-2030f
- Category Share of European Apparel Market (%), 2020, 2025e, 2030f
- European Apparel Market Annual growth by Channel (%), 2025e-2030f
- European Apparel Market Value, 2020, 2025e & 2030f (EUR bn) with CAGR (%)
- European Apparel Market Value in EUR bn, 2020-2030f
- European Apparel Market Value Annual Growth %, 2020-2030f
- European Apparel Market Volume in m units, 2020-2030f
- European Apparel Market Volume Annual Growth %, 2020-2030f
- Global Apparel Market by Regional Share 2020, 2025 & 2030
- Top 10 European Apparel Markets by Value in EUR bn
- Top 10 European Markets by Forecast CAGR, 2025-2030
- Category Shares within the European Apparel Market (%)2020, 2025e & 2030f
- European Apparel Market by Price Positioning, 2020, 2025 & 2030
- European Sportwear Market Value EUR bn, 2020-2030f
- European Sportswear Market Annual Growth %, 2020-2030f
- European Apparel Online Market Size (EUR bn), 2020-2030f
- Europe Online vs Offline Channel Growth, 2025-2030
- European Apparel Market by Channel, 2025 & 2030
- Top 10 European Online Apparel Markets by Value in EUR bn
- Top 10 European Apparel Markets by 2025 Online Penetration
- European consumers’ level of concern about the impact of the cost-ofliving crisis on their long-term financial situation
- How European consumers are changing their shopping habits for apparel due to the rising cost-of-living
- European Apparel Market Shares for Top 10 Brands %, 2024-2025e
- Zalando (Own Private Labels)’s European Apparel Market Share%, 2020-2025e
- Uniqlo’s European Apparel Market Share%, 2020-2025e
- Adidas’s European Apparel Market Share%, 2020-2025e
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Zalando
- Uniqlo
- Adidas
- Zara
- Shein
- H&M
- Nike
- Primark
- Decathlon
- C&A
- Puma
- Mango
