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Europe Conversational Commerce Market Intelligence and Future Growth Dynamics Databook - 75+ KPIs on Conversational Commerce Trends by End-Use Sectors, Operational KPIs, Product Offering, and Spend By Application - Q2 2023 Update

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    Report

  • 1840 Pages
  • August 2023
  • Region: Europe
  • PayNXT360
  • ID: 5780854
UP TO OFF until Oct 31st 2024
According to the publisher, the conversational commerce industry in Europe is expected to grow by 25.4% on annual basis to reach US$236.9 billion in 2023.

The conversational commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 22.5% during 2022-2028. The conversational commerce transaction value in the region will increase from US$236.9 billion in 2023 to reach US$654.3 billion by 2028.

To improve customer relationships, engagement, and experience, retailers in Europe are seeking to leverage conversational commerce tools such as WhatsApp. This, coupled with the high internet and smartphone penetration rate in the region, is projected to aid the growth of the conversational commerce industry in Europe from the short to medium-term perspective.

In Europe, innovative startups are also entering the conversational commerce space to capitalize on the high-growth sector. Furthermore, global giants such as TikTok are also planning to expand their presence in the conversational commerce industry in Europe. All of these factors will keep driving the competitive landscape and innovation in the market over the next three to four years.

Retailers are forging alliances with WhatsApp to optimize the shopping experience of French consumers

To reach more customers and enhance their shopping experience and brand engagement, retailers have turned to WhatsApp to leverage conversational commerce capabilities in France.
  • In December 2022, Carrefour, one of the leading retailers in Europe, announced that the firm had entered into a strategic collaboration with WhatsApp, enabling consumers to order gifts through the messaging app during Christmas. The pilot project, launched between December 5 to December 21, allowed customers to purchase products across different non-food categories, such as gaming, household appliances, toys, and high-tech. The collaboration with WhatsApp is part of the firm’s strategy to boost customer engagement and provide them with innovative shopping experiences.
From the short to medium-term perspective, the publisher expects Carrefour to launch more such initiatives in France and in other markets where it is operating. Furthermore, the publisher also expects more retailers to forge alliances with WhatsApp, as conversational commerce continues to grow in popularity among customers in Europe. This will keep aiding the growth of the market from the short to medium-term perspective.

Venture capital and private equity funding are expected to grow in the European conversational commerce market

As the market continues to grow, innovative startups are expected to raise multi-million-dollar deals from venture capital and private equity firms over the next three to four years in the European market. In 2022, startups have already gained widespread traction from venture capital and private equity players. For instance,
  • In July 2022, Charles, the conversational commerce-focused German startup, announced that the firm had raised US$20 million in its Series A round, which was led by Salesforce Ventures. HV Capital and Accel, who led the seed funding round in 2021, also participated in the Series A round. The 2022 funding round makes Charles one of the leading players in the conversational commerce space.
  • The firm is planning to use the capital to further expand its presence in the European conversational commerce industry. The firm, which enables brands and businesses to sell products and send newsletters via chat, is targeting a higher and larger enterprise client base in Europe in 2023. While Charles has gained widespread traction in its domestic firm, it also gaining a strong foothold in other European countries such as Italy, Spain, France, and the United Kingdom.
With its intention to bring conversational commerce to WhatsApp across Europe, the publisher expects Charles to keep aiding the growth of the market from the short to medium-term perspective. Furthermore, higher capital investment from venture capitalists and private equity firms will also aid the competitive landscape and industry growth over the next three to four years.

This report provides a detailed data centric analysis of conversational commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of conversational commerce market dynamics, market size and forecast, and market share statistics.

The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

This title is a bundled offering provides detailed 16 reports, covering regional insights along with data centric analysis at regional and country level:

  • Europe Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Austria Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Belgium Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Denmark Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Finland Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • France Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Germany Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Greece Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Ireland Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Italy Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Netherlands Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Poland Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Russia Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Spain Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Switzerland Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • United Kingdom Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)

Scope

This title is a bundled offering, combining 16 reports (1,248 tables and 1,584 charts).


Country reports in this bundled offering provide in-depth analysis of Conversational Commerce industry. Below is a summary of key market segments offered at country level:

This report provides in-depth, data-centric analysis of conversational commerce. Below is a summary of key market segments:

Conversational Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators

  • Transaction Value
  • Transaction Volume
  • Average Value Per Transaction

Conversational Commerce Industry Market Size and Forecast by Virtual Assistant Type

  • AI-Based Virtual Assistants
  • Non-Intelligent Chatbot

Conversational Commerce Industry Market Size and Forecast by Virtual Assistant Type

  • Chatbots
  • Digital Voice Assistants
  • OTT Messaging
  • RCS Messaging

Conversational Commerce Industry Market Size and Forecast by Chatbots

  • Web-Based
  • App-Based

Conversational Commerce Industry Market Size and Forecast by Key Sectors

  • Retail Shopping
  • Travel & Hospitality
  • Online Food Service
  • Media and Entertainment
  • Healthcare and Wellness
  • Financial Services
  • Technology Products and Services
  • Other Sectors

Conversational Commerce Industry Market Size and Forecast in Key Sectors by Product Offering

  • Retail Shopping By Chatbots
  • Travel & Hospitality By Chatbots
  • Online Food Service By Chatbots
  • Media and Entertainment By Chatbots
  • Healthcare and Wellness By Chatbots
  • Financial Services By Chatbots
  • Technology Products and Services By Chatbots
  • Other Sectors By Chatbots
  • Retail Shopping By Digital Voice Assistants
  • Travel & Hospitality By Digital Voice Assistants
  • Online Food Service By Digital Voice Assistants
  • Media and Entertainment By Digital Voice Assistants
  • Healthcare and Wellness By Digital Voice Assistants
  • Financial Services By Digital Voice Assistants
  • Technology Products and Services By Digital Voice Assistants
  • Other Sectors By Digital Voice Assistants
  • Retail Shopping By OTT Messaging
  • Travel & Hospitality By OTT Messaging
  • Online Food Service By OTT Messaging
  • Media and Entertainment By OTT Messaging
  • Healthcare and Wellness By OTT Messaging
  • Financial Services By OTT Messaging
  • Technology Products and Services By OTT Messaging
  • Other Sectors By OTT Messaging
  • Retail Shopping By RCS Messaging
  • Travel & Hospitality By RCS Messaging
  • Online Food Service By RCS Messaging
  • Media and Entertainment By RCS Messaging
  • Healthcare and Wellness By RCS Messaging
  • Financial Services By RCS Messaging
  • Technology Products and Services By RCS Messaging
  • Other Sectors By RCS Messaging

Conversational Commerce Industry Market Size and Forecast by Organization Size

  • Large Enterprise
  • Medium-Sized Enterprise
  • Small Enterprise

Total Spend on Conversational Commerce Market

Conversational Commerce Industry Market Size and Forecast by Spend on Application

  • Software Application
  • IT Services
  • Consulting Services

Conversational Commerce Spend on Key Sectors

  • Retail Shopping
  • Travel & Hospitality
  • Online Food Service
  • Media and Entertainment
  • Healthcare and Wellness
  • Financial Services
  • Technology Products and Services
  • Other Sectors

Reasons to buy

  • In-depth Understanding of Europe Conversational Commerce Market Dynamics: Understand market opportunities and key trends along with forecast in Europe.
  • Insights into Opportunity by end-use sectors: Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Insights into Opportunity by products: Get market dynamics by key products of conversational commerce.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities.
  • Develop proactive and lucrative business strategies through market intelligence and forward-looking analysis of conversational market opportunities in Europe.

Table of Contents

This title is a bundled offering provides detailed 16 reports, covering regional insights along with data centric analysis at regional and country level:
  • Europe Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Austria Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Belgium Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Denmark Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Finland Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • France Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Germany Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Greece Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Ireland Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Italy Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Netherlands Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Poland Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Russia Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Spain Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • Switzerland Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
  • United Kingdom Conversational Commerce Market Intelligence and Future Growth Dynamics (Databook)
All the regional and country sections above follow the following table of contents covering 57 charts and 44 tables for each country / region:
1. About this Report
1.1. Summary
1.2. Methodology
1.3. Conversational Commerce Definitions
1.4. Disclaimer
2. Conversational Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Conversational Commerce - Transaction Value Trend Analysis, 2019-2028
2.2. Conversational Commerce - Transaction Volume Trend Analysis, 2019-2028
2.3. Conversational Commerce - Average Value Per Transaction Trend Analysis, 2019-2028
3. Conversational Commerce Industry Market Size and Forecast by Virtual Assistant Type
3.1. Conversational Commerce Market Share by Virtual Assistant Type - Transaction Value (%), 2022 Vs. 2028
3.1.1. Conversational Commerce AI-Based Virtual Assistants - Transaction Value Trend Analysis, 2019-2028
3.1.2. Conversational Commerce Non-Intelligent Chatbot - Transaction Value Trend Analysis, 2019-2028
3.2. Conversational Commerce Market Share by Virtual Assistant Type - Transaction Volume (%), 2022 Vs. 2028
3.2.1. Conversational Commerce AI-Based Virtual Assistants - Transaction Volume Trend Analysis, 2019-2028
3.2.2. Conversational Commerce Non-Intelligent Chatbot - Transaction Volume Trend Analysis, 2019-2028
4. Conversational Commerce Industry Market Size and Forecast by Product Offering
4.1. Conversational Commerce Market Share by Product Offering - Transaction Value (%), 2022 Vs. 2028
4.1.1. Conversational Commerce by Chatbots - Transaction Value Trend Analysis, 2019-2028
4.1.2. Conversational Commerce by Digital Voice Assistants - Transaction Value Trend Analysis, 2019-2028
4.1.3. Conversational Commerce by OTT Messaging - Transaction Value Trend Analysis, 2019-2028
4.1.4. Conversational Commerce by RCS Messaging - Transaction Value Trend Analysis, 2019-2028
4.2. Conversational Commerce Volume Share by Product Offering (%), 2022 Vs. 2028
4.2.1. Conversational Commerce by Chatbots - Transaction Volume Trend Analysis, 2019-2028
4.2.2. Conversational Commerce by Digital Voice Assistants - Transaction Volume Trend Analysis, 2019-2028
4.2.3. Conversational Commerce by OTT Messaging - Transaction Volume Trend Analysis, 2019-2028
4.2.4. Conversational Commerce by RCS Messaging - Transaction Volume Trend Analysis, 2019-2028
4.3. Conversational Commerce by Product Offering Average Value Per Transaction (%), 2022 Vs. 2028
4.3.1. Conversational Commerce by Chatbots - Average Value Per Transaction Trend Analysis, 2019-2028
4.3.2. Conversational Commerce by Digital Voice Assistants - Average Value Per Transaction Trend Analysis, 2019-2028
4.3.3. Conversational Commerce by OTT Messaging - Average Value Per Transaction Trend Analysis, 2019-2028
4.3.4. Conversational Commerce by RCS Messaging - Average Value Per Transaction Trend Analysis, 2019-2028
5. Conversational Commerce Industry Market Size and Forecast by Chatbots
5.1. Conversational Commerce by Chatbots - Transaction Value Trend Analysis, 2019-2028
5.1.1. Conversational Commerce Chatbots by Web-Based - Transaction Value Trend Analysis, 2019-2028
5.1.2. Conversational Commerce Chatbots by App-Based - Transaction Value Trend Analysis, 2019-2028
5.2. Conversational Commerce by Chatbots - Transaction Volume Trend Analysis, 2019-2028
5.2.1. Conversational Commerce Chatbots by Web-Based - Transaction Volume Trend Analysis, 2019-2028
5.2.2. Conversational Commerce Chatbots by App-Based - Transaction Volume Trend Analysis, 2019-2028
5.3. Conversational Commerce by Chatbots - Average Value Per Transaction Trend Analysis, 2019-2028
5.3.1. Conversational Commerce Chatbots by App-Based - Average Value Per Transaction Trend Analysis, 2019-2028
5.3.2. Conversational Commerce Chatbots by App-Based - Average Value Per Transaction Trend Analysis, 2019-2028
6. Conversational Commerce Industry Market Size and Forecast by Sector
6.1. Conversational Commerce Market Share by Sector - Transaction Value (%), 2022 Vs. 2028
6.2. Conversational Commerce by Retail Shopping - Transaction Value Trend Analysis, 2019-2028
6.3. Conversational Commerce by Travel & Hospitality - Transaction Value Trend Analysis, 2019-2028
6.4. Conversational Commerce by Online Food Service - Transaction Value Trend Analysis, 2019-2028
6.5. Conversational Commerce by Media and Entertainment - Transaction Value Trend Analysis, 2019-2028
6.6. Conversational Commerce by Healthcare and Wellness - Transaction Value Trend Analysis, 2019-2028
6.7. Conversational Commerce by Financial Services - Transaction Value Trend Analysis, 2019-2028
6.8. Conversational Commerce by Technology Products and Services - Transaction Value Trend Analysis, 2019-2028
6.9. Conversational Commerce by Other Sectors - Transaction Value Trend Analysis, 2019-2028
7. Conversational Commerce Industry Market Size and Forecast in Key Sectors by Product Offering
7.1. Conversational Commerce in Retail Shopping by Product Offering - Transaction Value Trend Analysis, 2019-2028
7.1.1. Conversational Commerce in Retail Shopping by Chatbots - Transaction Value Trend Analysis, 2019-2028
7.1.2. Conversational Commerce in Retail Shopping by Digital Voice Assistants - Transaction Value Trend Analysis, 2019-2028
7.1.3. Conversational Commerce in Retail Shopping by OTT Messaging - Transaction Value Trend Analysis, 2019-2028
7.1.4. Conversational Commerce in Retail Shopping by RCS Messaging - Transaction Value Trend Analysis, 2019-2028
7.2. Conversational Commerce in Travel & Hospitality by Product Offering - Transaction Value Trend Analysis, 2019-2028
7.2.1. Conversational Commerce in Travel & Hospitality by Chatbots - Transaction Value Trend Analysis, 2019-2028
7.2.2. Conversational Commerce in Travel & Hospitality by Digital Voice Assistants - Transaction Value Trend Analysis, 2019-2028
7.2.3. Conversational Commerce in Travel & Hospitality by OTT Messaging - Transaction Value Trend Analysis, 2019-2028
7.2.4. Conversational Commerce in Travel & Hospitality by RCS Messaging - Transaction Value Trend Analysis, 2019-2028
7.3. Conversational Commerce in Online Food Service by Product Offering - Transaction Value Trend Analysis, 2019-2028
7.3.1. Conversational Commerce in Online Food Service by Chatbots - Transaction Value Trend Analysis, 2019-2028
7.3.2. Conversational Commerce in Online Food Service by Digital Voice Assistants - Transaction Value Trend Analysis, 2019-2028
7.3.3. Conversational Commerce in Online Food Service by OTT Messaging - Transaction Value Trend Analysis, 2019-2028
7.3.4. Conversational Commerce in Online Food Service by RCS Messaging - Transaction Value Trend Analysis, 2019-2028
7.4. Conversational Commerce in Media and Entertainment by Product Offering - Transaction Value Trend Analysis, 2019-2028
7.4.1. Conversational Commerce in Media and Entertainment by Chatbots - Transaction Value Trend Analysis, 2019-2028
7.4.2. Conversational Commerce in Media and Entertainment by Digital Voice Assistants - Transaction Value Trend Analysis, 2019-2028
7.4.3. Conversational Commerce in Media and Entertainment by OTT Messaging - Transaction Value Trend Analysis, 2019-2028
7.4.4. Conversational Commerce in Media and Entertainment by RCS Messaging - Transaction Value Trend Analysis, 2019-2028
7.5. Conversational Commerce in Healthcare and Wellness by Product Offering - Transaction Value Trend Analysis, 2019-2028
7.5.1. Conversational Commerce in Healthcare and Wellness by Chatbots - Transaction Value Trend Analysis, 2019-2028
7.5.2. Conversational Commerce in Healthcare and Wellness by Digital Voice Assistants - Transaction Value Trend Analysis, 2019-2028
7.5.3. Conversational Commerce in Healthcare and Wellness by OTT Messaging - Transaction Value Trend Analysis, 2019-2028
7.5.4. Conversational Commerce in Healthcare and Wellness by RCS Messaging - Transaction Value Trend Analysis, 2019-2028
7.6. Conversational Commerce in Financial Services by Product Offering - Transaction Value Trend Analysis, 2019-2028
7.6.1. Conversational Commerce in Financial Services by Chatbots - Transaction Value Trend Analysis, 2019-2028
7.6.2. Conversational Commerce in Financial Services by Digital Voice Assistants - Transaction Value Trend Analysis, 2019-2028
7.6.3. Conversational Commerce in Financial Services by OTT Messaging - Transaction Value Trend Analysis, 2019-2028
7.6.4. Conversational Commerce in Financial Services by RCS Messaging - Transaction Value Trend Analysis, 2019-2028
7.7. Conversational Commerce in Technology Products and Services by Product Offering - Transaction Value Trend Analysis, 2019-2028
7.7.1. Conversational Commerce in Technology Products and Services by Chatbots - Transaction Value Trend Analysis, 2019-2028
7.7.2. Conversational Commerce in Technology Products and Services by Digital Voice Assistants - Transaction Value Trend Analysis, 2019-2028
7.7.3. Conversational Commerce in Technology Products and Services by OTT Messaging - Transaction Value Trend Analysis, 2019-2028
7.7.4. Conversational Commerce in Technology Products and Services by RCS Messaging - Transaction Value Trend Analysis, 2019-2028
7.8. Conversational Commerce in Other Sectors by Product Offering - Transaction Value Trend Analysis, 2019-2028
7.8.1. Conversational Commerce in Other Sectors by Chatbots - Transaction Value Trend Analysis, 2019-2028
7.8.2. Conversational Commerce in Other Sectors by Digital Voice Assistants - Transaction Value Trend Analysis, 2019-2028
7.8.3. Conversational Commerce in Other Sectors by OTT Messaging - Transaction Value Trend Analysis, 2019-2028
7.8.4. Conversational Commerce in Other Sectors by RCS Messaging - Transaction Value Trend Analysis, 2019-2028
8. Conversational Commerce Industry Market Size and Forecast by Organization Size
8.1. Conversational Commerce Market Share by Organization Size Transaction Value (%), 2022 Vs. 2028
8.2. Conversational Commerce by Large Enterprise - Transaction Value Trend Analysis, 2019-2028
8.3. Conversational Commerce by Medium-Sized Enterprise - Transaction Value Trend Analysis, 2019-2028
8.4. Conversational Commerce by Small Enterprise - Transaction Value Trend Analysis, 2019-2028
9. Total Spend on Conversational Commerce
10. Conversational Commerce Industry Market Size and Forecast by Spend on Application, 2019-2028
10.1. Conversational Commerce Market Share by Spend on Application (%), 2022 Vs. 2028
10.2. Conversational Commerce Spend on Software Application - Transaction Value Trend Analysis, 2019-2028
10.3. Conversational Commerce Payment Spend on IT Services - Transaction Value Trend Analysis, 2019-2028
10.4. Conversational Commerce Spend on Consulting Services - Transaction Value Trend Analysis, 2019-2028
11. Conversational Commerce Spend on Key Sectors, 2019-2028
11.1. Conversational Commerce Spend on Key Sectors (%), 2022 Vs. 2028
11.2. Conversational Commerce Spend on Retail Shopping - Transaction Value Trend Analysis, 2019-2028
11.3. Conversational Commerce Spend on Travel & Hospitality - Transaction Value Trend Analysis, 2019-2028
11.4. Conversational Commerce Spend on Online Food Service - Transaction Value Trend Analysis, 2019-2028
11.5. Conversational Commerce Spend on Media and Entertainment - Transaction Value Trend Analysis, 2019-2028
11.6. Conversational Commerce Spend on Healthcare and Wellness - Transaction Value Trend Analysis, 2019-2028
11.7. Conversational Commerce Spend on Financial Services - Transaction Value Trend Analysis, 2019-2028
11.8. Conversational Commerce Spend on Technology Products and Services - Transaction Value Trend Analysis, 2019-2028
11.9. Conversational Commerce Spend on Other Sectors - Transaction Value Trend Analysis, 2019-2028
12. Further Reading
12.1. About the Publisher
12.2. Related Research

Table Information