Sustainable Tourism in Europe

Summary

Sustainable Tourism in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

Sustainable tourism, also known as ecological tourism or eco-tourism, aims to lessen the damaging effects of travel on the planet while fostering positive social and economic benefits. Sustainable tourism minimizes the negative impacts and maximizes the positive impacts of tourism as an activity while conserving resources or using them wisely to maintain their long-term viability. It takes full account of socioeconomic, cultural, and environmental impacts and addresses the needs of visitors, industry, and host communities. The market scope includes hotels & motels, travel intermediaries (travel agents, direct), food service (commercial food services), and transportation (airlines, passenger rail, road).
The European sustainable tourism market recorded a revenue of $74.11 billion in 2025, and the value increased with a CAGR of 24.5% between 2020 and 2025.
The international segment accounted for the market's largest proportion in 2025, with total revenue of $51.83 billion, equivalent to 69.9% of the market's overall value.
In 2025, the European sustainable tourism market recorded an annual growth of 13.4%.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the sustainable tourism market in Europe
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the sustainable tourism market in Europe
Leading company profiles reveal details of key sustainable tourism market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Europe sustainable tourism market with five year forecasts

Reasons to Buy

What was the size of the Europe sustainable tourism market by value in 2025?
What will be the size of the Europe sustainable tourism market in 2030?
What factors are affecting the strength of competition in the Europe sustainable tourism market?
How has the market performed over the last five years?
What are the main segments that make up Europe's sustainable tourism market?

1 Executive Summary

1.1. Market Value
1.2. Market Value Forecast
1.3. Category Segmentation
1.4. Geography Segmentation
1.5. Market Rivalry
1.6. Competitive Landscape

2 Market Overview

2.1. Market Definition
2.2. Market Analysis

3 Market Data

3.1. Market Value

4 Market Segmentation

4.1. Category Segmentation
4.2. Geography Segmentation

5 Market Outlook

5.1. Market Value Forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What are the leading companies’ Environmental, Social, and Governance (ESG) initiatives?
7.3. What are the strengths of the leading players?

8 Company Profiles

8.1. McDonald's Corp
8.2. Accor SA
8.3. TUI AG
8.4. Deutsche Lufthansa AG

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry Associations
10.3. Related the Analyst Research
10.4. About the Analyst

List of Tables

Table 1: Europe Sustainable Tourism Market Value: $ Million, 2020-25
Table 2: Europe Sustainable Tourism Market Category Segmentation: % Share, By Value, 2020-25
Table 3: Europe Sustainable Tourism Market Category Segmentation: $ Million, 2020-25
Table 4: Europe Sustainable Tourism Market Geography Segmentation: $ Million, 2025
Table 5: Europe Sustainable Tourism Market Value Forecast: $ Million, 2025-30
Table 6: McDonald's Corp: Key Facts
Table 7: McDonald's Corp: annual financial ratios
Table 8: McDonald's Corp: key employees
Table 9: Accor SA: Key Facts
Table 10: Accor SA: annual financial ratios
Table 11: Accor SA: key employees
Table 12: Accor SA: key employees Continued
Table 13: TUI AG: Key Facts
Table 14: TUI AG: annual financial ratios
Table 15: TUI AG: key employees
Table 16: TUI AG: key employees Continued
Table 17: Deutsche Lufthansa AG: Key Facts
Table 18: Deutsche Lufthansa AG: annual financial ratios
Table 19: Deutsche Lufthansa AG: key employees
Table 20: Europe Size Of Population (Million), 2021-25
Table 21: Europe Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 22: Europe GDP (Current Prices, $ Billion), 2021-25
Table 23: Europe Inflation, 2021-25
Table 24: Europe Consumer Price Index (Absolute), 2021-25
Table 25: Europe Exchange Rate, 2020-25

List of Figures

Figure 1: Europe Sustainable Tourism Market Value: $ Million, 2020-25
Figure 2: Europe Sustainable Tourism Market Category Segmentation: $ Million, 2020-25
Figure 3: Europe Sustainable Tourism Market Geography Segmentation: % Share, By Value, 2025
Figure 4: Europe Sustainable Tourism Market Value Forecast: $ Million, 2025-30
Figure 5: Forces Driving Competition In The Sustainable Tourism Market In Europe, 2025
Figure 6: Drivers Of Buyer Power In The Sustainable Tourism Market In Europe, 2025
Figure 7: Drivers Of Supplier Power In The Sustainable Tourism Market In Europe, 2025
Figure 8: Factors Influencing The Likelihood Of New Entrants In The Sustainable Tourism Market In Europe, 2025
Figure 9: Factors Influencing The Threat Of Substitutes In The Sustainable Tourism Market In Europe, 2025
Figure 10: Drivers Of Degree Of Rivalry In The Sustainable Tourism Market In Europe, 2025

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

McDonald's Corp
Accor SA
TUI AG
Deutsche Lufthansa AG

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