Government Support to Lower Carbon Emissions Transportation Fuels the Europe E-Bike Market
Governments of countries established various incentive programs to promote e-bike and electric vehicle sales to reduce carbon footprints.Governments of several European countries offer incentive schemes to promote the use of e-bikes. The European Cyclists' Federation (ECF) offers various subsidies based on the type of e-bike purchased by target groups, including businesses, individuals, and public entities. In France, as of August 2022, residents with an annual income of US$ 14,592.40 or less receive US$ 325 discounts on purchasing e-bikes. Also, residents with an annual income of US$ 6,800 or less and those with proof of disability may receive a discount of up to US$ 435.
Such, rising government incentives and subsidies for the adoption of the e-bikes and to decarbonize the environment globally is driving the market growth.
Europe E-Bike Market Overview
Growing urbanization, rising investments in cycling track development, and increasing consumer awareness regarding environmentally friendly transportation drive the e-bike market growth. Governments of several countries announce ample investments and subsidies for the adoption of e-bikes.Europe is the second largest region for the e-bike market owing to development of cycling tracks, growing consumer awareness regarding benefits of eco-friendly bikes, and rising consumer spending on recreational activities. Germany holds the largest share in the European market due to growing consumer spending on e-bike activities. Every day, millions of people in Europe participate in cycling, with the number of bicycles sold in the European Union in 2021 reaching around 22 million, whereas e-bicycle sales reached 5 million in the same year. Also, the German federal government planned to invest around US$1.06 billion in cycling as part of the national climate protection program.
Europe E-Bike Market Segmentation
The Europe e-bike market is segmented based on battery type, motor type, class, mode, and country.Based on battery type, the Europe e-bike market is segmented into lithium-ion, lithium-ion polymer, lead acid, and nickel metal hydride. The lithium-ion segment held the largest Europe e-bike market share in 2022.
In terms of motor type, the Europe e-bike market is bifurcated into mid motor and hub motor. The mid motor segment held a larger Europe e-bike market share in 2022.
Based on class, the Europe e-bike market is segmented into class-I, class-II, and class-III. The class-I segment held the largest Europe e-bike market share in 2022.
By mode, the Europe e-bike market is bifurcated into pedal assist mode and throttle mode. The pedal assist mode segment held a larger Europe e-bike market share in 2022.
Based on country, the Europe e-bike market is categorized into Germany, the UK, France, Italy, the Netherlands, and the Rest of Europe. Germany dominated the Europe e-bike market in 2022.
Haibike, Aventon Bikes, Giant Manufacturing Co Ltd, Merida Industry Co Ltd, Pedego Electric Bikes, Robert Bosch GmbH, Specialized Bicycle Components Inc, Shimano Inc, Trek Bicycle Corp, and Yamaha Motor Co Ltd are some of the leading companies operating in the Europe e-bike market.
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Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aventon Bikes
- Giant Manufacturing Co Ltd
- Haibike
- Merida Industry Co., Ltd.
- Pedego Electric Bikes
- Robert Bosch GmbH
- Shimano Inc
- Specialized Bicycle Components, Inc.
- Trek Bicycle Corp
- Yamaha Motor Co Ltd