Increased Demand for Mild Hot Sauces to Propel the Europe Hot Sauce Industry
Based on product type, the mild hot sauce segment is predicted to hold a significant market share in the hot sauce industry in Europe. This growth can be attributed to the increased demand for mild hot sauce as a condiment to accompany dishes, such as sandwiches, burgers, and fries, among others. In addition, mild sauces are not extremely hot and allow consumers to enjoy the aroma and spicy flavour of chilli peppers. Moreover, hot sauces are increasingly available as a table sauce in restaurants and fast-food joints that are inspired by Mexican or Asian cuisines, such as Taco bell. These factors are projected to aid the market growth in the forecast period.Growing Acceptance of Hot Sauce as a Cooking Sauce to Provide Lucrative Opportunities for the Market Expansion in Europe
Based on application, the cooking sauce segment is predicted to possess a significant share of the hot sauce industry in the forecast period. This growth can be attributed to the heightened usage of hot sauces for cooking purposes, owing to the growing popularity of Asian and Mexican cuisines in the region, which requires hot sauces and spicy ingredients. In addition, the growing availability of regional artisanal shot sauces that make use of local ingredients and flavours is also expected to bolster the demand for hot sauces among consumers.
Hot Sauce: Market Segmentation
Hot sauce is a spicy condiment made using chilli peppers. This sauce is also used as a seasoning in cooking to provide a spicy flavour to various dishes. It can be in a form of a liquid or a paste, which can be green, red, or brown in colour. Hot sauces come in different flavours and also come in regional specialty variants. Hot sauces are rated in Scoville Heat Units (SHU), based on the pepper used in their production, to measure the level of capsaicinoids, which include all the spicy chemicals along with capsaicin.By product type, the market is divided into:
- Medium Hot Sauce
- Mild Hot Sauce
- Very Hot Sauce
On the basis of packaging, the market can be segmented into:
- Jars
- Bottles
- Others
Based on distribution channels, the industry can be segregated into:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online
- Others
On the basis of application, the market can be distributed into:
- Cooking Sauce
- Table Sauce
Based on end use, the market can be categorised into:
- Commercial
- Household
The regional markets for the product include:
- United Kingdom
- Germany
- France
- Italy
- others
Growing Innovations by the Leading Market Players to Augment the Europe Hot Sauce Industry
The hot sauce industry in Europe is anticipated to be aided by the growing investments by the leading market players in the research and development activities for the production of new and innovative hot sauce flavours. For instance, in September 2021, Kraft Heinz announced the launch of its new range of Venezuelan-inspired, avocado-based hot sauces called Kumana in the UK. These vegan sauces come in three flavours, including Hot Original, Sriracha, and Jalapeño. In addition, the rapid adoption of local and regional flavours in hot sauces is also expected to supplement the industry growth in the forecast period. For instance, in 2021, Casa Firelli Italian hot sauce was launched by the Biggar & Leith, LLC., which offers classic Italian flavours made using the local ingredients from the northern and southern Italy. Such developments are expected to aid the market growth in the coming years.Key Industry Players in the Europe Hot Sauce Market
The report gives a detailed analysis of the major players in the Europe hot sauce market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:The comprehensive report provides an in-depth assessment of the industry based on the Porter's five forces model and SWOT analysis.
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Companies Mentioned
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