Europe Cookware Market Outlook, 2028

The European region has witnessed cheap interest rates and a solid economic condition in recent years, with customers demonstrating interest in products in the home appliance industry. The increased need for innovative and improved products drove the market for cookware in Europe. Product developments and portfolio extensions, which lead to product premiumization, are two significant factors driving growth in the European cookware market. In Europe, the cookware business has long been a staple of both families and professional kitchens. It is essential in the culinary industry, assisting chefs and home cooks in the preparation of delectable meals. However, the European cookware business, like many other industries, has developed over time to satisfy changing customer demands and sustainability concerns. The emergence of health-conscious eating practices has changed customer preferences for cookware. Cookware that allows for healthy cooking methods, such as nonstick pans that require less oil or steamers that preserve nutrients in food, is in high demand. Customers want adaptable cookware that can handle a variety of cooking chores. Products that can be utilized with a variety of heat sources, such as induction, gas, and electric stovetops, are becoming increasingly popular. Multi-functional cookware simplifies kitchen layouts and appeals to individuals who seek to eliminate clutter. Aesthetics and design are now important considerations when purchasing cookware. European customers frequently choose kitchenware that complements their kitchen design. Manufacturers respond by providing a variety of fashionable and aesthetically pleasing solutions. Europe is well-known for its rich cultural and gastronomic heritage. Each continent has its own distinct cooking methods, recipes, and favourite cookware. As a result, the European cookware market offers a vast range of specialist goods to accommodate these various cooking approaches. European cookware, whether it's French copper cookware, Italian pasta pots, or Spanish paella pans, symbolizes the region's rich culinary legacy.

According to the research report, “Europe Cookware Market Outlook, 2028” the market is expected to add more than USD 4 Billion from 2023 to 2028. The emphasis on quality and craftsmanship in European cookware is well known. Many European cookware manufacturers take pride in making high-quality, long-lasting items. Cookware is often handcrafted by skilled artists utilizing ancient processes, resulting in pieces that are not only practical but also visually beautiful. Because of this devotion to excellence, European cookware is widely sought after by professional chefs and home cooks all over the world. Europe has been at the forefront of material innovation in the manufacture of cookware. European manufacturers were among the first to utilize materials such as stainless steel, copper, cast iron, and ceramics. These advancements have resulted in the development of specialized cookware that excels at certain cooking processes. Copper cookware, for example, is regarded for its high heat conductivity, whereas cast iron cookware is known for its excellent heat retention. Europe is a top culinary tourism destination, attracting foodies from all over the world. As a result, cookware such as mementos has developed a niche market. Tourists frequently buy cookware as a means to carry a piece of European culinary culture home with them. Cookware stores and markets in European towns meet this demand by offering a diverse selection of one-of-a-kind and locally created cookware. Many long-established cookware companies with rich histories may be found throughout Europe. These heritage brands frequently have a devoted following and are associated with tradition and dependability. Their products may be passed down through generations, lending to European cookware's enduring popularity.

Based on report market is divided into six major countries Germany, United Kingdom, France, Italy, Spain and Russia. Among them Germany is expected to dominate the market of Europe.

The growing urban population is predicted to raise market demand, as the urbanized population usually seeks the most recent and innovative variety of cookware that may fit the décor of their kitchen and dining area, increasing demand for cookware in Germany. Furthermore, due to the fast-paced and expensive metropolitan lifestyle, clients seek convenient as well as time- and energy-saving cooking methods, such as induction-compatible pots and pans, which can be more enticing to city dwellers looking to save money on utilities. Cookware market growth in Germany is mostly driven by replacement demands, particularly now that the market has matured, since cookware items gradually wear out with time, forcing customers to seek out new products, hence supporting market growth. Furthermore, the industry is being propelled by an expansion in the number of restaurants and hotels around the country, as well as a growing immigrant population. Furthermore, ongoing real estate development projects in German states such as Nordrhein-Westfalen, Bayern, and Baden-Wurttemberg, as well as ongoing commercial projects such as the construction of new hotels in cities such as Berlin, Cologne, Duesseldorf, Frankfurt, Hamburg, Leipzig, Dresden, Stuttgart, and Munich, are expected to boost cookware demand in the country in the coming years. WMF, Woll, Rosle, Fissler, Zwilling, and many other notable cookware brands are available in Germany. Germany is well-known for its high-quality cookware, which has a long history of innovation and craftsmanship.

Based on product type market is majorly segmented into pots and pans, cooking tools, ovenware, and others (cast iron cookware). Among them pots and pans product type dominates the market of Europe.

Pots and pans are among the most versatile pieces of cookware available. They can be used for a variety of cooking techniques, such as boiling, simmering, sautéing, frying, and braising. This versatility makes them important in European kitchens with a wide range of cuisines and cooking methods. Pots and pans are vital tools for European cooks, whether they are creating a classic French stew, an Italian pasta dish, or Spanish paella. Europe has a diverse culinary legacy, with each region noted for its distinct foods and cooking skills. Many of these rituals revolve around pots and pans. Dutch ovens, for example, are important for slow-cooked stews in Northern European cuisine, but sauté pans are crucial for making the perfect risotto in Italian cooking. The powerful connection between pots and pans and European culinary traditions ensures a consistent demand for these products. Pots and pans are essential in both professional and domestic kitchens across Europe. Professional chefs rely on high-quality cookware to deliver consistent outcomes in their restaurants, driving demand for luxury pots and pans even higher. Home cooks appreciate these products' professional-grade performance and durability, making them popular options for everyday usage. Pots and pans are frequently associated with cultural significance in European families. They are typically used to prepare traditional family recipes that have been passed down through generations. As a result, these pieces of cookware become treasured relics, connecting people to their cultural heritage and culinary past.

In terms of material market is divided into stainless steel, aluminium, glass and others (fiber, ceramic, and plastics). Stainless steel material is expected to lead the market of Europe during the forecast period.

Stainless steel is well-known for its extreme toughness and lifespan. It is corrosion, staining, and rust resistant, making it ideal for cookware that is subjected to frequent use, exposure to different ingredients, and the rigors of kitchen life. In Europe, where consumers value long-lasting and dependable products, the durability of stainless steel cookware is an important selling factor. Cleaning and maintaining stainless steel cookware is pretty simple. Its non-porous, flat surface avoids stains and does not absorb odors from prior cooking. This cleaning convenience corresponds to European consumers' preferences for convenient and hygienic kitchen utensils. Stainless steel cookware is resistant to daily wear and tear. It is extremely resistant to scratches, dents, and dings, making it an excellent choice for high-traffic kitchens. This resilience guarantees that stainless steel cookware retains its quality and appearance over time, which contributes to its popularity in Europe, where consumers are looking for long-lasting products. Because of its equal heat distribution and heat retention capabilities, stainless steel cookware is preferred by many professional cooks in Europe. This preference extends to home cooks who want to make restaurant-quality cuisine at home. As a result, stainless steel cookware is widely utilized in professional and home kitchens alike.

Based on application market is segmented into residential and commercial. In terms of distribution channel market is bifurcated into offline and online.

In Europe, residential cooking serves a large and diverse consumer base. The majority of people and families prepare their meals at home, which contributes to a steady and significant demand for cookware products. Because of their ubiquitous use in families, domestic applications are the key driver of the cookware market. Europe is famed for its diverse culinary traditions, with each country and area having its own repertoire of foods. As a result, families frequently require a range of cookware to create traditional meals based on their cultural backgrounds. This variety of cooking styles and tastes strengthens the domestic cookware industry even more. Home cooking trends have gained hold in Europe, driven by causes such as health consciousness, cost-cutting measures, and a desire for personalized meals. As more people choose to cook at home, they invest in a variety of cookware equipment to help them with their culinary undertakings. Cookware products are majorly distributed through offline channel and is dominating the market as well owing to wide availability of different offline channels such as supermarkets and hypermarkets, and convenience stores and extensive network driving the market of offline distribution channel in Europe.

Companies Covered in this report:

Groupe SEB, Meyer Corporation, Fissler, Newell Brands Inc., Scanpan, Inc, The Vollrath Co., L.L.C., The Middleby Corporation, Werhahn KG, SharkNinja Operating LLC, Tramontina, Gorenje Group, Mundial SA.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Cookware market Outlook with its value and forecast along with its segments
• Country-wise Cookware market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country covered in the report:

• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia

By Product Type:

• Pots and pans
• cooking tools
• Ovenware
• Pressure Cooker
• Others (cast iron cookware)

By Material:

• Stainless Steel
• Aluminum
• Glass
• Others(Fiber, Ceramic, Plastics)

By Application:

• Household
• Commercial

By Distribution:

• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Cookware industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.