The Europe adventure motorcycle market size is projected to grow at a CAGR of 6.05% between 2025 and 2034.
Off-road bikes are driving the expansion of the Europe adventure motorcycle market due to their versatility, enabling riders to explore diverse terrains and environments, fostering growth in off-road recreational adventure pursuits.
Off-road bikes need smooth suspension systems, and more ground clearance and they need to be light altogether for them to operate in places with hard surfaces successfully like steep rocky hillsides or other dangerous topography laden with rocks.
As the economy bounces back, growth can be seen in the adventure motorcycle industry as rising opulence among consumers is indicative of higher expenditure on recreational and adventure activities. In anticipation of this oncoming growth companies in the domestic region are taking necessary steps to capture market share. In March 2024 KTM AG, a motorcycle and motorsport company acquired a 50.1% stake in MV Agusta Motor S.p.A., an Italian motorcycle manufacturer.
On-road motorcycles suit city commutation and long-distance touring necessities with an emphasis on comfort and manoeuvrability. These also move well within towns and highways surrounded by smooth traffic hence proving them to be a leader in the domestic industry. Advanced technology increases safety as it heightens control in this regard, dual-purpose tyres help in maintaining traction over a variety of surfaces, in general.
Off-road bikes are driving the expansion of the Europe adventure motorcycle market due to their versatility, enabling riders to explore diverse terrains and environments, fostering growth in off-road recreational adventure pursuits.
Off-road bikes need smooth suspension systems, and more ground clearance and they need to be light altogether for them to operate in places with hard surfaces successfully like steep rocky hillsides or other dangerous topography laden with rocks.
As the economy bounces back, growth can be seen in the adventure motorcycle industry as rising opulence among consumers is indicative of higher expenditure on recreational and adventure activities. In anticipation of this oncoming growth companies in the domestic region are taking necessary steps to capture market share. In March 2024 KTM AG, a motorcycle and motorsport company acquired a 50.1% stake in MV Agusta Motor S.p.A., an Italian motorcycle manufacturer.
On-road motorcycles suit city commutation and long-distance touring necessities with an emphasis on comfort and manoeuvrability. These also move well within towns and highways surrounded by smooth traffic hence proving them to be a leader in the domestic industry. Advanced technology increases safety as it heightens control in this regard, dual-purpose tyres help in maintaining traction over a variety of surfaces, in general.
Market Segmentation
Europe Adventure Motorcycle Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:Market Breakup by Engine Capacity:
- Less Than 500cc
- 500cc-1000cc
- Above 1000cc
Market Breakup by End Use:
- Off-Road
- On-Road
Market Breakup by Region:
- Germany
- United Kingdom
- France
- Italy
- Others
Competitive Landscape
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and the latest developments like mergers and acquisitions, investments, and technological innovation.- KTM AG
- BMW AG
- Ducati Motor Holding S.p.A.
- Yamaha Motor Co., Ltd.
- Kawasaki Heavy Industries Ltd.
- Honda Motor Co., Ltd.
- Benelli Q.J. S.r.l.
- Suzuki Motor Corporation
- Harley-Davidson, Inc.
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Global Adventure Motorcycle Market Overview
6 Europe Adventure Motorcycle Market Overview
7 Europe Adventure Motorcycle Market by Engine Capacity
8 Europe Adventure Motorcycle Market by End Use
9 Europe Adventure Motorcycle Market by Country
10 Market Dynamics
11 Competitive Landscape
Companies Mentioned
- KTM AG
- BMW AG
- Ducati Motor Holding S.p.A.
- Yamaha Motor Co., Ltd.
- Kawasaki Heavy Industries Ltd.
- Honda Motor Co., Ltd.
- Benelli Q.J. S.r.l.
- Suzuki Motor Corporation
- Harley-Davidson, Inc.
