Europe Walking Assist Devices Market Outlook, 2028

The European Walking Assist market is experiencing dynamic growth, driven by a convergence of demographic shifts, technological innovations, and a heightened focus on enhancing mobility and independence for individuals facing walking challenges. As the ageing population in Europe expands, the demand for walking assist devices has surged, creating a robust market landscape. In this rapidly evolving sector, various assistive technologies and solutions cater to a diverse range of mobility needs, encompassing walking aids, Rollators, canes, and advanced electric mobility devices. The market's multifaceted growth is further propelled by advancements in materials, design, and smart technologies embedded in walking assist devices, making them not only functional but also more user-friendly and aesthetically appealing. Europe's demographic landscape is characterised by a significant ageing population, contributing substantially to the expansion of the walking assist market.

With a rising number of seniors facing mobility challenges, the demand for walking aids and assistive devices has become paramount. This demographic trend underscores the market's pivotal role in enhancing the overall quality of life for elderly individuals, promoting mobility, and mitigating the impact of age-related mobility issues. The European Walking Assist market is witnessing a wave of technological innovations that have transformed conventional walking aids into sophisticated and intelligent mobility solutions. Smart walkers equipped with sensors, GPS tracking, and connectivity features provide not only physical support but also enhance safety and security for users. This intersection of healthcare and technology is reshaping the landscape, attracting consumers seeking advanced and personalised walking assistance solutions. Beyond catering to the elderly population, the Europe Walking Assist market plays a crucial role in rehabilitation and healthcare settings.

Walking assist devices are integral components of physical therapy and rehabilitation programmes, aiding individuals recovering from injuries or surgeries. This dual functionality positions walking assist devices as essential tools not only for everyday mobility but also for therapeutic applications within the broader healthcare landscape.

According to the research report, “Europe Walking Assist Devices Market Outlook, 2028,”, the Europe Walking Assist Devices market is anticipated to add more than USD 640 Million from 2023 to 2028. The ageing demographic in Europe is a primary driver of demand in the walking assist market. As the population ages, there is a natural increase in the number of individuals facing mobility challenges. Walking assist devices cater to the needs of seniors, providing support and enhancing their ability to maintain an active lifestyle. The prevalence of mobility issues, whether due to ageing, injuries, or medical conditions, contributes to the demand for walking assist devices. These devices offer solutions for a wide range of mobility challenges, from providing stability to aiding those with temporary injuries or disabilities. Walking assist devices are crucial in healthcare and rehabilitation settings.

They are employed in physical therapy programmes and post-surgery recovery, contributing to the demand for these devices. The medical community recognises the therapeutic benefits of walking assist devices in aiding mobility and promoting recovery. The desire for inclusive recreational opportunities contributes to the demand for walking assist devices, especially in settings such as parks, cultural venues, and public spaces. Access to assistive devices allows individuals with mobility challenges to participate fully in recreational activities. Urbanisation and lifestyle changes, including an emphasis on walking and outdoor activities, contribute to the demand for walking assistance devices. These devices enable individuals to navigate urban environments comfortably and safely, promoting an active and healthy lifestyle. The growing number of elderly people in Europe is driving up demand for walking assistance.

In 2022, more than 21% of EU people were 65 years of age or older, according to Eurostat. Furthermore, the median age of the growing EU population was more than 44 years old, accounting for half of the total population. The need for mobility aids is expected to rise in response to the increasing frequency of conditions, including paralysis, arthritis, and Parkinson's disease. The goal of Ambient Assisted Living's (AAL) iWalkActive programme is to combine ICT technology and traditional walkers to create a smart walker platform that will help the elderly population in Europe move more easily. It is expected that these activities will propel market expansion. Additionally, the growing elderly population is expected to raise the demand for walking assistance.

According to the report, the major countries covered in this report include Germany, the United Kingdom, France, Italy, Spain, Russia, and the rest of Europe. Among them in Europe, Germany holds the highest market share. Germany boasts an advanced and well-established healthcare infrastructure. The country's healthcare system is known for its high standards, cutting-edge medical facilities, and accessibility. This infrastructure creates an environment conducive to the development, adoption, and distribution of walking assistance devices. Germany has one of the largest and strongest economies in Europe. The country's economic stability and high healthcare spending capacity contribute to the widespread availability and adoption of advanced medical technologies, including walking assistance devices. The country is renowned for its commitment to research and innovation in the medical field.

The country is home to leading medical research institutions, universities, and companies specialising in healthcare technologies. This focus on innovation fosters the development of cutting-edge walking assistance devices. It’s manufacturing excellence and quality standards. German manufacturers produce high-quality medical devices, including walking aids, adhering to stringent quality control measures. This commitment to excellence contributes to the trustworthiness and reliability of German-made walking assistance devices.

Based on the product types, they are segmented into Walkers and Rollators, Canes & Crutches, and Others. In Europe, Walkers and Rollators lead the market. Europe has a significant ageing population, and as people age, there is an increased prevalence of mobility challenges. Walkers and Rollators serve as essential tools for seniors to maintain balance, stability, and independence while walking. The demographic shift towards an older population contributes to the sustained demand for these mobility aids. Safety is a paramount consideration for individuals using mobility aids. Walkers and Rollators often come equipped with safety features such as hand brakes, ergonomic handles, and sturdy frames. These features enhance user confidence and contribute to the overall safety of individuals while walking. There is a cultural emphasis in Europe on promoting active and healthy aging.

Walkers and Rollators align with this cultural trend by facilitating mobility and encouraging individuals to remain active and engaged in daily activities despite age-related challenges. In urban environments where walking is a common mode of transportation, walkers and Rollators are particularly valuable. Their compact design and manoeuvrability make them suitable for navigating city streets, public transportation, and crowded areas, contributing to their popularity in urban settings.

In terms of distribution channels, they are segmented into offline and online; among them, online is a growing market. The widespread adoption of e-commerce platforms has transformed the retail landscape in Europe. Consumers increasingly turn to online platforms for the convenience of browsing and purchasing products from the comfort of their homes. The proliferation of e-commerce provides a favourable environment for the online sale of walking aids. Online sales channels offer unparalleled accessibility and convenience. Individuals, especially those with mobility challenges, can easily browse through a wide range of walking aids, compare products, and make informed purchase decisions without the need to physically visit brick-and-mortar stores.

This convenience is particularly valuable for seniors and individuals with limited mobility. Digital marketing efforts, including online advertising and social media campaigns, play a role in creating awareness about walking aids and their availability through online channels. Increased visibility and targeted marketing contribute to the growth of online sales in the walking aid market.

Companies Covered in this report:

Karma Medical Products Co., LTD., Medline Industries, Sunrise Medical, Inc., Invacare Corporation, Direct Healthcare Group, Drive Medical, Comfort Orthopedic Co., Ltd, Cardinal Health, Performance Health, Ottobock SE & Co. KGaA, Meyra GmBH, Etac AB.

Considered in this report:

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• Europe Walking Assist Device market Outlook with its value and forecast along with its segments
• Country-wise Walking Assist Device market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country covered in the report:

• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia

By Products

• Walkers and Rollators
• Canes & Crutches
• Other Mobility Care Products

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Walking Assist Device, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


This product will be delivered within 2 business days.