Europe Water Borne Coatings Market Outlook, 2028

In Europe, the market for water-borne coatings is expanding steadily. This is due to the region's increased legislative requirements for environmental compatibility and sustainability. Furthermore, the demand for better coating system sustainability and compliance with green building requirements are significant factors driving the growth of the European waterborne coating market. Furthermore, the demand for aqueous coatings has increased significantly in recent years, as they are increasingly being employed in building materials as a cost-effective alternative to maintaining and protecting surfaces. Waterborne coatings have steadily evolved as one of the most popular coating types as manufacturers continue to attract new customers by boosting the eco-friendliness quotient of their products. Furthermore, the region's growing population, rising disposable income and expansion of the building and construction industries have raised demand for waterborne coatings. In Europe, there is an increase in demand for new construction and industrialization, which is driving market expansion Smart city projects in Europe are influencing the waterborne coatings market. Sustainability and environmental preservation are frequently prioritised in smart cities. Waterborne coatings have lower volatile organic compound (VOC) content than solvent-based coatings. They have a lower environmental impact and are consistent with the goals of lowering air pollution and improving air quality. As a result, smart city programmes may advocate for the use of ecologically friendly coatings, such as waterborne coatings, in building and maintenance projects. Furthermore, smart city initiatives frequently entail the modernization and improvement of numerous infrastructure features such as bridges, tunnels, roadways, and water distribution systems. Coatings may be required for certain infrastructure projects to protect and improve the durability of these structures. Waterborne coatings can be suitable for these applications due to their ability to provide corrosion resistance, protection against weathering, and long-term performance.

According to the research report, Europe Waterborne Coatings Market, Outlook, 2028, the market is expected add USD 5.9 Billion from 2023 to 2028. Europe places a high priority on infrastructure development, including transportation, energy, and water management systems. The demand for coatings to preserve and maintain infrastructure assets remains high. Waterborne coatings, with their corrosion resistance, durability, and environmental compatibility, are ideal for these applications. The European market for waterborne coatings benefits from continuing infrastructure developments and maintenance requirements. In Europe, there is a growing interest in producing bio-based waterborne coatings. Instead of petroleum-based chemicals, these coatings use renewable basic materials such as plant-based resins and binders. Bio-based aqueous coatings are more sustainable and have a lower environmental impact. European coatings firms, notably waterborne coatings, are increasingly focusing on lowering the carbon footprint of their products. This entails evaluating the full coating life cycle, from raw material sourcing and production processes to transportation and application. To provide low-carbon footprint aqueous coatings to the market, efforts are being made to optimise energy efficiency, reduce waste creation, and select sustainable raw ingredients. The digitization trend is also driving waterborne coatings development in Europe. Coatings manufacturers are investigating the incorporation of smart features into coatings, such as self-healing capabilities, anti-fouling qualities, or sensors for real-time coating performance monitoring. These smart coatings can provide useful information about the coating's condition, corrosion levels, and environmental characteristics. Smart coatings for a variety of purposes are being developed by European researchers and industrial firms.

The European Green Deal, launched by the European Commission, is a comprehensive policy framework to make the European Union climate-neutral by 2050. The Green Deal promotes sustainable and circular economy principles across various industries, including coatings. It encourages the use of environmentally friendly coatings, such as waterborne coatings, by promoting resource efficiency, reducing emissions, and supporting the transition towards low-carbon technologies. In addition, European countries have set strict limits on volatile organic compound (VOC) emissions from coatings. Various national and regional regulations, such as the Paints Directive in the Netherlands, limit the maximum allowable VOC content in coatings. Waterborne coatings, with their inherently lower VOC content compared to solvent-based coatings, help manufacturers meet these emission limits and comply with regulatory requirements. The European Union Ecolabel, also known as the EU Flower, is a voluntary certification that identifies products and services with a reduced environmental impact. Coatings that meet the EU Ecolabel criteria demonstrate compliance with stringent environmental and performance requirements, including limits on VOC content and hazardous substances. The EU Ecolabel certification indicates that the waterborne coatings meet recognized sustainability standards. The Blue Angel certification is a German eco-label that identifies products and services with high environmental standards. Coatings that bear the Blue Angel mark have met specific criteria, including low VOC content, low emission levels, and compliance with health and environmental requirements. Waterborne coatings certified with the Blue Angel label demonstrate their adherence to sustainability and environmental protection principles.

Germany is the largest market of waterborne coatings market in Europe, followed by Italy and France. Germany has the largest economy in Europe. Germany has a robust industrial sector, including automotive, machinery, construction, and chemical industries. These industries have a significant demand for coatings, including waterborne coatings, for various applications such as automotive coatings, industrial coatings, and architectural coatings. The presence of a large industrial base and a diverse range of industries drive the demand for waterborne coatings in Germany. In addition, Germany places a strong emphasis on sustainability and green building practices. The country has extensive green building initiatives, such as the DGNB (German Sustainable Building Council) certification, which promotes the use of environmentally friendly products and materials, including waterborne coatings. As a result, the demand for waterborne coatings in the construction sector is significant, contributing to the overall market size. Germany is known for its automotive industry, waterborne coatings are widely used in automotive coatings due to their excellent performance, environmental compatibility, and compliance with VOC regulations. Germany's automotive industry, including renowned automakers and their supply chains, contributes to the high demand for waterborne coatings in the country.

According to the report, the market is segmented into resin type, includes Acrylic, Polyester, Alkyd, Epoxy, Polyurethane, PTFE, PVDF, and PVDC. The Acrylic resin is significantly leading the market of waterborne coating in Europe. Acrylic resins offer a wide range of performance characteristics that make them suitable for various applications. They provide good adhesion, excellent durability, resistance to weathering, and high gloss retention. Acrylic-based waterborne coatings exhibit good film formation and drying properties, resulting in coatings with excellent appearance and performance. In addition Acrylic resins can be formulated to meet the requirements of different substrates and applications. They are compatible with various pigments and additives, allowing for the development of a broad range of waterborne coating formulations. Acrylic-based coatings can be used on diverse surfaces, including metal, plastic, wood, and concrete, making them versatile and applicable in multiple industries. Waterborne coatings based on acrylic resins offer ease of application. They can be applied by various methods, including spraying, brushing, and roller coating. Acrylic-based waterborne coatings have good flow and levelling properties, enabling smooth and even application. Their fast drying time also allows for efficient production processes, reducing application time and increasing productivity.

Major companies present in the market:

Akzo Nobel N.V, PPG Industries, Inc., The Sherwin-Williams Company, BASF SE, Kansai Paint Co.,Ltd., Jotun Group, Axalta Coating Systems Ltd., Arkema S.A., Hempel A/S, Nippon Paint Holdings Co., Ltd, NOROO PAINT & COATINGS CO.,LTD., Cabot Corporation, Sika AG, RPM International Inc, The Dow Chemical Company, Brillux GmbH & Co. KG, Terraco Group Limited, Altana AG.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Waterborne Coatings market with its value and forecast along with its segments
• Country-wise Waterborne Coatings market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:

• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia

By Resin Type

• Acrylic
• Polyester
• Alkyd
• Epoxy
• Polyurethane
• PTFE
• PVDF
• PVDC
• Others

By Application

• Architectural
• Industrial

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Waterborne Coatings industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.