The Europe hair wig market is expected to grow from US$ 1,087.06 million in 2022 to US$ 1,482.54 million by 2030. It is estimated to grow at a CAGR of 4.0% from 2022 to 2030.
The wig market growth is also driven by increasing awareness and understanding of cancer and its effects on patients. Support organizations, medical centers, and community initiatives have actively promoted the availability and benefits of wigs for cancer patients, encouraging them to embrace wigs as an empowering option. Therefore, the increasing hair loss cases due to cancer treatments drive the Europe Hair wig market growth.
Based on type, the Europe hair wig market is bifurcated into hair and synthetic hair. The hair synthetic hair segment held a larger share of the Europe hair wig market in 2022.
Based on end user, the Europe hair wig market is bifurcated into men and women. The women segment held a larger share of the Europe hair wig market in 2022.
Based on distribution channel, the Europe specialty stores, online retail and others. The specialty stores segment held the largest share of the Europe hair wig market in 2022.
Based on country, the Europe hair wig market is segmented int o Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe hair wig market in 2022.
Evergreen Products Group Ltd, HairUWear Inc, Indique Hair LLC, Lordhair Co Ltd and UniWigs Inc are some of the leading companies operating in the Europe hair wig market.
Rising Incidence of Hair Loss Among Patients Undergoing Cancer Treatment Fuel Europe Hair Wig Market
Chemotherapy, radiation therapy, and some other medical treatments for cancer are designed to target rapidly dividing cells, which unfortunately include hair follicles. As a result, patients undergoing cancer treatment often experience significant hair loss, which can be emotionally distressing and affect their self-esteem. According to estimates from the International Agency for Research on Cancer (IARC), in 2018, 17.0 million new cancer cases and 9.5 million cancer deaths were reported across the world. By 2040, the new cancer cases and deaths are expected to grow to 27.5 million and 16.3 million, respectively, due to the changing lifestyles, dietary habits, alcohol, smoking, etc. The burden will probably be even more significant in economically transitioning countries in the future due to the increasing consumption of unhealthy diets, rising addiction to smoking, and physical inactivity. The demand for hair wigs has significantly increased due to the prevalent hair loss caused by cancer treatments. Wigs provide an effective solution for patients looking to maintain their appearance and regain some sense of normalcy amidst their battle with cancer. To meet the needs of cancer patients, Europe hair wig market players are offering a wide range of products, including natural hair wigs, synthetic wigs, and personalized designs. Wig manufacturers have improved the quality and comfort of their products, ensuring that cancer patients have access to comfortable and realistic-looking wigs that help boost their confidence during a challenging period.The wig market growth is also driven by increasing awareness and understanding of cancer and its effects on patients. Support organizations, medical centers, and community initiatives have actively promoted the availability and benefits of wigs for cancer patients, encouraging them to embrace wigs as an empowering option. Therefore, the increasing hair loss cases due to cancer treatments drive the Europe Hair wig market growth.
Europe Hair Wig Market Overview
The Europe hair wig market is segmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. In Europe, wigs have been used since the early ages, as Persian, Sumerian, Egyptian, Greek, and Roman people wore them for hygienic purposes. Across the region, in early societies, Europeans used to completely shave their head and cover it with wigs to fight parasites and other diseases. They soon became a trend and began being elaborate and detailed. Hence, Europe’s diverse population presents opportunities for wigs designed to cater to different ethnic hairstyles and needs.Europe Hair Wig Market Revenue and Forecast to 2030 (US$ Million)
Europe Hair Wig Market Segmentation
The Europe hair wig market is segmented into type, end user, distribution channel, and country.Based on type, the Europe hair wig market is bifurcated into hair and synthetic hair. The hair synthetic hair segment held a larger share of the Europe hair wig market in 2022.
Based on end user, the Europe hair wig market is bifurcated into men and women. The women segment held a larger share of the Europe hair wig market in 2022.
Based on distribution channel, the Europe specialty stores, online retail and others. The specialty stores segment held the largest share of the Europe hair wig market in 2022.
Based on country, the Europe hair wig market is segmented int o Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe hair wig market in 2022.
Evergreen Products Group Ltd, HairUWear Inc, Indique Hair LLC, Lordhair Co Ltd and UniWigs Inc are some of the leading companies operating in the Europe hair wig market.
Table of Contents
1. Introduction
2. Executive Summary
3. Research Methodology
4. Europe Hair Wig Market Landscape
5. Europe Hair Wig Market - Key Industry Dynamics
6. Hair Wig Market - Europe Market Analysis
7. Europe Hair Wig Market Analysis - Type
8. Europe Hair Wig Market Analysis - End User
9. Europe Hair Wig Market Analysis - Distribution Channel
10. Europe Hair Wig Market - Country Analysis
11. Competitive Landscape
12. Industry Landscape
13. Company Profiles
List of Tables
List of Figures
Executive Summary
At 4.0% CAGR, the Europe Hair Wig Market is speculated to be worth US$ 1,482.54 million by 2030.According to this research, the Europe hair wig market was valued at US$ 1,087.06 million in 2022 and is expected to reach US$ 1,482.54 million by 2030, registering a CAGR of 4.0% from 2022 to 2030. Rising incidence of hair loss among patients undergoing cancer treatment and rising prevalence of alopecia and hair damage are the factors attributed to the Europe hair wig market expansion.
Autoimmune disorders, genetics, hormonal imbalances, stress, and other factors can cause alopecia, a condition characterized by partial or complete hair loss. It affects people of all ages and genders, leading to emotional distress and loss of confidence. Wigs offer a practical and aesthetically pleasing solution to individuals affected by alopecia, enabling them to restore their appearance and self-esteem. Due to increasing awareness about the benefits of hair wigs, people suffering from hair loss due to alopecia prefer hair wigs as a viable option to cope with the challenges posed by hair loss. Moreover, excessive heat styling, chemical treatments, environmental factors, or modern lifestyles are a few factors that lead to hair breakage, thinning, and overall deterioration in hair quality. As people become conscious of the importance of maintaining healthy hair, they use wigs to wear trendy hairstyles without damaging their natural hair. Furthermore, the evolution of hair wig technology and materials has expanded the Europe Hair Wig Market. Advances in synthetic fibers and human hair processing have created natural-looking and comfortable wigs. Modern wigs are breathable, lightweight, and come in various styles and colors, allowing people suffering from alopecia or hair damage to choose from a wide range of wigs.
On the contrary, rising competition from hair extensions and hair transplant procedures hampers the Europe hair wig market.
Based on type, the Europe hair wig market is segmented into human hair and synthetic hair. The synthetic hair segment held 55.1% share of Europe hair wig market in 2022, amassing US$ 598.87 million. It is projected to garner US$ 803.22 million by 2030 to expand at 3.7% CAGR during 2022-2030.
Based on end user, the Europe hair wig market is segmented into men and women. The women segment held 62.0% share of Europe hair wig market in 2022, amassing US$ 674.22 million. It is projected to garner US$ 945.12 million by 2030 to expand at 4.3% CAGR during 2022-2030.
Based on distribution channel, the Europe hair wig market is segmented into specialty stores, online retail, and others. The specialty stores segment held 71.3% share of Europe hair wig market in 2022, amassing US$ 775.02 million. It is projected to garner US$ 1,053.61 million by 2030 to expand at 3.9% CAGR during 2022-2030.
Based on country, the Europe hair wig market has been categorized into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 34.6% share of Europe hair wig market in 2022. It was assessed at US$ 376.66 million in 2022 and is likely to hit US$ 488.49 million by 2030, exhibiting a CAGR of 3.3% during the 2022-2030.
Key players operating the Europe hair wig market are Evergreen Products Group Ltd, HairUWear Inc, Indique Hair LLC, Lordhair Co Ltd and UniWigs Inc, among others.
Lordhair Co Ltd has announced to expand its collection of afro hair wigs for African American men and women suffering from thinning and hair loss triggered by alopecia, heredity hair loss, hormonal changes, and medical conditions. Indique Hair LLC has opened stores in Africa with the launch of the brand in Ghana. Indique Hair LLC is available in three retail locations, exclusively selling products to discerning women in Ghana. Indique Hair LLC launched its new hair-wig line in partnership with American Singer “Chaka Khan”. The Chaka by Indique's iKhanic curl is a fully adjustable wig with an undetectable 4x4 freestyle parting lace closure.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Evergreen Products Group Ltd
- HairUWear Inc
- Indique Hair LLC
- Lordhair Co Ltd
- UniWigs Inc
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 67 |
| Published | December 2023 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value in 2022 | 1.09 Billion |
| Forecasted Market Value by 2030 | 1.48 Billion |
| Compound Annual Growth Rate | 4.0% |
| Regions Covered | Europe |
