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The Eye Makeup Market grew from USD 17.55 billion in 2023 to USD 18.60 billion in 2024. It is expected to continue growing at a CAGR of 6.50%, reaching USD 27.27 billion by 2030. Speak directly to the analyst to clarify any post sales queries you may have.
These products include eyeshadow, eyeliner, mascara, and eyebrow pencils. Eye makeup is a staple in many beauty regimes, playing a crucial role in cosmetic application by emphasizing the eyes and contributing to a desired look, whether for daily wear or special occasions. Rising disposable incomes globally have allowed consumers to spend more on luxury and non-essential goods, including makeup is driving the market growth. Social media platforms and beauty influencers have played a pivotal role in shaping trends and consumer preferences. Tutorials, product reviews, and endorsements from popular personalities encourage followers to try new products and techniques, thereby fueling market growth. The availability of counterfeit products associated with eye makeup products hampers the market growth. There is an increasing awareness regarding cruelty-free and vegan makeup products. The eye makeup industry is growing to accommodate these preferences, with more brands committing to ethical practices, creating opportunities for market growth.
Regional Insights
Consumers in America prefer innovative and high-quality products that offer long-lasting wear and are made from safe, often natural or organic, ingredients. There is a significant demand for eye makeup that caters to diverse skin tones and types, reflecting the region's multifaceted demographics. Additionally, the digital influence is strong, with social media trends and beauty influencers playing a pivotal role in shaping consumer preferences. The APAC region is marked by its rapid market growth, driven by increasing disposable incomes and a growing interest in personal grooming and beauty products among both women and men. Countries such as China, South Korea, and Japan are at the forefront, each with unique beauty standards that influence product preferences. For instance, in South Korea and Japan, there is a strong emphasis on products that offer a natural look, such as light and subtle eye shadows and eyeliners that enhance the eyes' shape without appearing too bold. The influence of K-beauty and J-beauty trends is also significant, promoting innovative products including, cushion eyeliners and fiber mascaras. The EMEA region presents a diverse market due to its wide range of cultures and consumer preferences. In Europe, there is a strong preference for high-quality, luxury eye makeup products, with consumers valuing brand heritage and sustainability. The Middle East showcases a demand for bold and long-lasting products that can withstand hot climates, with a particular emphasis on eyeliners and mascaras. In Africa, the market is emerging, with an increasing interest in eye makeup that caters to diverse skin tones and types, reflecting the continent's diverse demographics.Market Insights
Market Dynamics
- The market dynamics represent an ever-changing landscape of the Eye Makeup Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
Market Drivers
- Increasing consumer disposable income coupled with a desire for self-expression
- Rising influence of social media and beauty influencers
- Growing demand for natural and organic makeup products
Market Restraints
- Stringent product formulation regulations and safety standards
Market Opportunities
- Ongoing development of innovative eye-makeup formulations with added skincare benefits
- Strategic collaborations between beauty influencers for endorsement of product
Market Challenges
- Rapid shift in consumer preferences and evolving beauty trends
Market Segmentation Analysis
- Product: Rising popularity of eye liners that are available in multiple forms: liquid, gel, and pencil
- Distribution Channel: Increasing availability of eye makeup products across online channels
Industry Insights
- Market Disruption Analysis
- Porter’s Five Forces Analysis
- Value Chain & Critical Path Analysis
- Pricing Analysis
- Technology Analysis
- Patent Analysis
- Trade Analysis
- Regulatory Framework Analysis
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Eye Makeup Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Eye Makeup Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.Recent Developments
AF94 Partners with Ulta Beauty to Expand Eye Makeup Collection
AF94 has announced a new partnership with Ulta Beauty to expand its product lineup for the Ulta launch, AF94 introduced four innovative made-to-play items, including the unique Swirl’d liquid marble eyeshadow and Lava Lust lip stain, alongside the versatile It Takes 2 bronzer and highlighter duo and the playful Playdate Glow for both cheeks and lips. This move emphasizes AF94’s commitment to accessibility and variety in the beauty sector.Rare Beauty Ushers in Fall with Trio of Eye Makeup Innovations
Rare Beauty is set to enrich its cosmetics lineup with three innovative eye products this fall, underscored by themes of self-expression and acceptance. Emphasizing the brand's ethos, Gomez shared that the collection aims not merely at enhancing physical appearance but also fostering a deeper sense of self-view and appreciation. This launch reflects Rare Beauty's commitment to authenticity and self-love and marks an important expansion in its product range, poised for accessible online shopping.L’Oréal Revolutionizes Inclusive Beauty with Cutting-Edge Technology at CES 2023
L’Oréal introduced two technological innovations aimed at democratizing beauty through enhanced accessibility. The introduction of HAPTA, the world's first precise, computerized makeup applicator tailored for individuals with limited upper limb mobility, alongside L’Oréal Brow Magic, an innovative at-home electronic eyebrow makeup device promising personalized looks within seconds, encapsulates the company's vision for an inclusive beauty future powered by technology.Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Eye Makeup Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.Key Company Profiles
The report delves into recent significant developments in the Eye Makeup Market, highlighting leading vendors and their innovative profiles. These include Amorepacific Corporation, Amway International Inc., Apcos Naturals Pvt. Ltd., Avon Products, Inc., Christian Dior SE, Clarins Group, ColorBar Cosmetics Pvt. Ltd., Coty Inc., e.l.f. Beauty, Inc., Estée Lauder Companies Inc., Kao Corporation, L'Oréal S.A., LVMH Corp., MARS Cosmetics, Mary Kay Inc., Natura Cosméticos S.A., Oriflame Cosmetics AG, Revlon, Inc., Shiseido Company, Limited, The Procter & Gamble Company, Too Faced Cosmetics, LLC, Unilever PLC, Urban Decay Cosmetics LLC, and Vellvette Lifestyle Private Limited.Market Segmentation & Coverage
This research report categorizes the Eye Makeup Market to forecast the revenues and analyze trends in each of the following sub-markets:Product
- Brow liner
- Eye Liner
- Eye Pencil
- Mascara
- Shadow
Distribution Channel
- Offline
- Online
Region
Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
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Table of Contents
1. Preface
2. Research Methodology
5. Market Insights
6. Eye Makeup Market, by Product
7. Eye Makeup Market, by Distribution Channel
8. Americas Eye Makeup Market
9. Asia-Pacific Eye Makeup Market
10. Europe, Middle East & Africa Eye Makeup Market
11. Competitive Landscape
12. Competitive Portfolio
List of Figures
List of Tables
Companies Mentioned
- Amorepacific Corporation
- Amway International Inc.
- Apcos Naturals Pvt. Ltd.
- Avon Products, Inc.
- Christian Dior SE
- Clarins Group
- ColorBar Cosmetics Pvt. Ltd.
- Coty Inc.
- e.l.f. Beauty, Inc.
- Estée Lauder Companies Inc.
- Kao Corporation
- L'Oréal S.A.
- LVMH Corp.
- MARS Cosmetics
- Mary Kay Inc.
- Natura Cosméticos S.A.
- Oriflame Cosmetics AG
- Revlon, Inc.
- Shiseido Company, Limited
- The Procter & Gamble Company
- Too Faced Cosmetics, LLC
- Unilever PLC
- Urban Decay Cosmetics LLC
- Vellvette Lifestyle Private Limited
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 193 |
| Published | June 2024 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 18.6 Billion |
| Forecasted Market Value ( USD | $ 27.27 Billion |
| Compound Annual Growth Rate | 6.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 24 |
