Face Creams Market Report 2026

The face creams market size has grown rapidly in recent years. It will grow from $19.05 billion in 2025 to $21.5 billion in 2026 at a compound annual growth rate (CAGR) of 12.8%. The growth in the historic period can be attributed to growth of personal care industry, rising skincare awareness, expansion of beauty retail channels, influence of dermatological products, increasing urban lifestyles.

The face creams market size is expected to see rapid growth in the next few years. It will grow to $36.34 billion in 2030 at a compound annual growth rate (CAGR) of 14%. The growth in the forecast period can be attributed to growth of premium skincare demand, rising male grooming adoption, expansion of digital beauty platforms, innovation in active cosmetic ingredients, increasing focus on personalized skincare. Major trends in the forecast period include rising demand for anti aging formulations, growing preference for natural ingredients, expansion of gender neutral skincare, increased adoption of online beauty retail, focus on skin specific formulations.

The growth in the personal care sector is expected to drive the expansion of the face creams market going forward. The personal care sector includes products and services associated with maintaining personal hygiene, grooming, and appearance, such as skincare, hair care, oral care, and cosmetic items. The rising growth of the personal care sector is attributed to increasing disposable incomes in developed economies, as higher purchasing power allows consumers to invest more in premium grooming and wellness products, extending their personal care routines beyond basic needs. The expanding personal care sector increases demand for face creams as consumers place greater emphasis on skincare within their overall grooming habits. For example, in September 2024, according to the U.S. Bureau of Labor Statistics, a U.S.-based government agency responsible for collecting and analyzing labor economics and price data, consumer spending on personal care products and services rose from $866 in 2022 to $950 in 2023, indicating an increase of $84. Therefore, the growth of the personal care sector is fueling the expansion of the face creams market.

Major companies operating in the face cream market are focusing on developing advanced products, such as face creams and eye creams, to maintain their competitive position. Face creams and eye creams are skincare formulations created to meet the specific needs of facial skin, including the face and the delicate area around the eyes. For instance, in October 2023, Sanitas, a Spain-based insurance company, introduced Collagen + Elastin Face Cream and Collagen + Elastin Eye Cream. These products are designed to enhance skin elasticity and reduce the appearance of fine lines and wrinkles. The formulations act as anti-aging lotions backed by clinical evidence, helping the skin shed old cells while delivering intensive moisture.

In June 2025, L'Oréal S.A., a France-based cosmetics and beauty company, acquired Medik8 for an undisclosed amount. Through this acquisition, L'Oréal intends to strengthen its face care portfolio by incorporating Medik8’s innovative skincare formulations and expanding its range of face creams and other skincare products. Medik8 is a UK-based brand recognized for its scientifically developed skincare solutions, including anti-aging, hydrating, and protective face creams.

Major companies operating in the face creams market are Johnson & Johnson Services Inc., L'Oreal S.A., Procter & Gamble Co., The Estee Lauder Companies Inc., Unilever N.V., Alticor Inc., The Body Shop International Limited, Avon Products Inc., Oriflame Cosmetics AG, Shiseido Company Limited, Kao Corporation, Coty Inc., Beiersdorf AG, Amorepacific Corporation, Chanel S.A., Clarins Group, Colgate-Palmolive Company, Dermalogica Inc., Elizabeth Arden Inc., Kiehl, LVMH Moët Hennessy Louis Vuitton SE, Mary Kay Inc., Natura & Co., Neutrogena Corporation, Olay, Origins Natural Resources Inc., Revlon Inc., The Proactiv Company LLC, Vichy Laboratories.

Asia-Pacific was the largest region in the face creams market in 2025. Western Europe was the second-largest region in the global face creams market. The regions covered in the face creams market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the face creams market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The face creams market consists of the sales of eye creams, night creams, neck creams, and oil, gel, and color-correcting moisturizers. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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