Flavored Tea Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F

The global flavored tea market is witnessing robust growth owing to the emergence of consumer preference for healthy and exotic tea, increasing demand for beverage which boosts the energy level and makes an individual refresh

The global flavored tea market is witnessing robust growth owing to the emergence of consumer preference for healthy and exotic tea, increasing demand for beverage which boosts the energy level and makes an individual refresh.

Flavored tea is a tea which is made up of tea leaves as a base, and flavorings added to it, to enhance the taste of the tea. Tea can have flavor added in the form of additions like fruits, or flowers, herbs and spices or it might have flavor extracts that have been added, such ginger, lemon, and other essential oils. Flavored tea as a base can be green tea, black tea, white tea, and others. The flavored tea is available as loose tea or sold as tea bags. Tea bags are preferred since most flavorings of tea only require a minute or two to boil, as compared to the much longer brewing times of regular black tea. Flavored teas contain volatile flavor components, which evaporate if the tea is brewed for an excessively long time. Flavored tea is available in the form of dried leaves, powder, and CTC tea. A CTC tea derives a production process which means crush, tear, curl. It is a process by which a number of cylindrical rollers are used to make cut tea pellet.

According to an article of Tea Board official 2022, the size of the flavored tea market is around 60 million kilograms. However, this figure is an estimate based on the assumption that 10% of all packet tea is consumed as flavored tea. The flavored tea market in India makes up around 0.5% of domestic consumption, and growth in this sector has reached a rate of 40-45%. According to the Tea Association of the USA, Americans consumed more than 3.6 billion gallons, or more than 80 billion servings, of tea in 2021.The rising demand for flavored tea among consumers globally will boost the global flavored tea market during the forecast period.

Popularity of Flavored Tea Among Young Consumers is Increasing

The demand for flavored tea is rising among young consumers with the availability of various flavors of tea in the market globally. Millennials prefer flavored tea to traditionally brewed tea. Generation Z has helped to expand the demand for flavored tea beverages globally. Some of the benefits of drinking flavored tea include reduced stress levels, increasing antioxidant development, and maintaining of hydration level. As a result consumers’ adoption of flavored tea throughout the projected period, especially among younger generations, will expand the market for flavored tea globally. Additionally, the market is anticipated to prosper from the constant exploration of new flavored tea products by young consumers and wellness enthusiasts, who have become selective about their dietetic choices, Thus, the demand for drinking flavored tea among the young generation is the major factor driving the market revenue growth globally during the forecast period.

Availability of Wide Range of Products will Boost the Market

During the projected period, the global market for flavored tea is anticipated to rise strongly due to the launch of new tea flavors including lemon, mint, ginger, aloe vera, cinnamon, chocolate, honey, and various others. The range of flavored tea is also available in floral flavors such as chamomile, jasmine, hibiscus, etc. The preference of customers for flavored beverages to enhance flavors while paying attention to health benefits could be the cause of the increase in demand. Thus, many companies have introduced new flavored teas with a variety of tastes to reach a wider range of consumers. Therefore, the availability of a range of flavored teas across the world is leading to an expanding consumer base, which is anticipated to fuel the expansion of the global market during the forecast period.

Changing Consumer Behavior Will Boost the Market

Recent years have seen a shift in customer preference from traditional tea to flavored tea. Due to the health advantages associated with its consumption, a significant section of customers is choosing flavored tea over regular tea and carbonated drinks regularly. Moreover, consumers are adopting flavored tea consumption on regular basis to detoxify the body. This aspect has fueled market expansion, along with consumers' shifting preferences for flavored tea. The enhanced aroma of the flavored tea helps reduce stress and relieve anxiety which is anticipated to increase the popularity of flavored tea in the coming years. Growing personal incomes and modernization are the factors that have resulted in the adoption of new eating and drinking patterns and contributed to the expansion of this segment. The above-mentioned factor is anticipated to drive the global flavored tea market, along with changing consumer behavior globally during the forecast period.

Market Segmentation

The global flavored tea market is segmented based on type, product type, packaging type, flavor, distribution channel, regional distribution and competitive landscape. The market is divided into dried leaves, powder, and CTC tea based on type. Based on product type, the market is segmented into black tea, green tea, white tea, and others. Based on flavor, the market is segmented into fruits, flowers, herbs & spices, and others. Based on packaging type, the market is segmented into tea bags and loose tea. Based on distribution channel, the market is fragmented into supermarkets/hypermarkets, convenience stores, departmental stores, online stores, and others (direct sales, distributor & dealer sales, etc.).

Company Profiles

R. Twining and Company Limited, Numi, Inc., Unilever plc, Harney and Sons Fine Teas, Tata Consumer Products Limited, Goodricke Group Limited, WISSOTZKY INC., The Republic of Tea, Inc., Golden Tips Tea Co. Pvt. Ltd., Bettys & Taylors of Harrogate Ltd. are among the major market players in the global flavored tea market.

Report Scope

In this report, the global flavored tea market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Flavored Tea Market, by Type:

• Dried Leaves
• Powder
• CTC Tea

Flavored Tea Market, by Product Type:

• Black Tea
• Green Tea
• White Tea
• Others

Flavored Tea Market, by Flavor:

• Fruits
• Flowers
• Herbs & Spices
• Others

Flavored Tea Market, by Packaging Type:

• Tea Bags
• Loose Tea

Flavored Tea Market, by Distribution Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Departmental Stores
• Online Stores
• Others

Flavored Tea Market, by Region:

• North America
• Asia-Pacific
• Europe
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global flavored tea market.

Available Customizations

The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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