Fruit Pulp Global Market Report 2024

The fruit pulp market size has grown steadily in recent years. It will grow from $1.41 billion in 2023 to $1.47 billion in 2024 at a compound annual growth rate (CAGR) of 4.3%. The expansion observed in the historical period can be ascribed to historical demand patterns, the entry of new players into the market, price fluctuations, consumer preferences, and economic cycles.

The fruit pulp market size is expected to see steady growth in the next few years. It will grow to $1.76 billion in 2028 at a compound annual growth rate (CAGR) of 4.5%. The anticipated growth in the forecast period can be credited to seasonality, regulatory changes, the competitive landscape, economic conditions, and awareness of health and wellness. Major trends expected in the forecast period encompass the use of advanced natural and healthy ingredients, technological advancements in research and development, and innovative product development.

The fruit pulp market is anticipated to experience growth, propelled by the increasing demand for pulp-based food products. These products involve incorporating fruit or vegetable pulp into processed food items to enhance the natural flavor and taste. Fruit pulp finds applications in the production of jams, marmalades, jellies, candies, beverages, and flavorings. It is commonly used as a flavoring additive in the beverage, milk, juice, snack, bread, and dairy industries. Notably, the Centre for the Promotion of Imports from developing countries (CBI) reports a significant increase in processed fruit and vegetable imports into Europe, with developing nations contributing one-third of these imports. This surge in fruit juices and purees imports indicates a high demand for pulp-based food products, thereby driving the fruit pulp market's growth in the forecast period.

The anticipated growth of the fruit pulp market is driven by the increasing demand for processed foods. Processed foods undergo intentional modifications to their natural state through various preparation, preservation, cooking, or packaging methods. Fruit pulps are utilized to naturally sweeten processed foods, reducing the need for excessive added sugars in products such as jams, jellies, fruit fillings, and fruit-flavored beverages. Notably, data from the Agricultural and Processed Food Products Export Development Authority (APEDA) indicates an increase in processed food product exports from $11,671 million to $13,261 million in 2021-22, underscoring the impact of growing processed food demand on the fruit pulp market.

Leading companies are placing emphasis on introducing advanced solutions such as dietary fiber to ensure reliable services for customers. Dietary fibers, a type of carbohydrate found in plant-based foods such as fruits, vegetables, whole grains, and legumes, are a focal point. For example, in November 2021, Dole Sunshine, a US-based fresh and packaged fruits company, unveiled a 100% natural pineapple juice enriched with Vitamin C. This juice contains no added sugar or artificial preservatives, providing natural dietary fiber for digestion and a sense of fullness. It is free from artificial flavors, added sugar, GMOs, and gluten, making it a healthier choice.

Major players in the fruit pulp market are strategically focusing on introducing innovative solutions, including zero concentrates, to offer dependable services to consumers. Zero concentrates refer to products or processes that exclude the use of concentrated substances, typically obtained from fruits or other plant-based sources. For instance, in May 2023, ITC Limited, an Indian conglomerate, unveiled Fruits N Bits. This product is crafted from genuine fruit chunks and seeds, delivering a distinctive and wholesome drinking experience. Notably, it is created with zero concentrates and contains no added preservatives. Fruits N Bits presents a delightful blend of various fruits, such as pineapple, orange, mango, guava, and pomegranate. Furthermore, it is low in sugar and fat while providing a substantial amount of dietary fiber. This approach aligns with the broader trend among major companies to offer healthier and more natural options in the fruit pulp market.

In September 2023, Emami Group, a conglomerate based in India, purchased a 26% stake in Axiom Ayurveda for an undisclosed sum. This acquisition is part of Emami Group's strategy to broaden its portfolio, enhance its presence in the Ayurvedic sector, and capitalize on potential synergies between its consumer goods businesses and the healthcare offerings of Axiom Ayurveda. Axiom Ayurveda Private Limited, an Indian company specializing in herbal and fruit pulps, became a key asset for Emami Group through this acquisition.

Major companies operating in the fruit pulp market report are PepsiCo Inc., ABC Fruits, Conagra Brands Inc., AGRANA Beteiligungs-AG, Agrana Group, Allanasons Private Limited, Doehler Group, Goya Foods Inc., SunOpta Inc., Rio Grande Food Products Inc., Keventer Group, Sunrise Naturals Pvt. Ltd., Kiril Mischeff Ltd., Jadli Foods (India) Pvt. Ltd., Pursuit Industries Pvt. Ltd., Alimentos SAS, SVZ International B.V., Sun Impex Clearing & Shipping Agency PVT. LTD., Iprona The Fruit Company, Fabrica de Mermeladas S.A. de C.V., Tianjin Kunyu International Co. Ltd., Mysore Fruit Products Ltd., Shimla Hills Offerings Pvt. Ltd., Capricorn Food Products India Ltd., Paradise Juice Private Limited, Mor Mukat Marketing Private Limited, Tropifruit GmbH & Co KG, The Fruit Company, Shree Ganesh Frozen Foods Private Limited, Raje Agro Foods Pvt. Ltd.

North America was the largest region in the fruit pulp market analysis in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the fruit pulp market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the fruit pulp market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Fruit pulp comes in various types, including mango, apple, guava, papaya, banana, peach, kiwi, citrus fruits, berries, and others. Mango fruit pulp, for instance, finds applications in the preparation of juices, drinks, jams, marmalades, and other products, produced through both organic and conventional methods. These fruit pulps, available in liquid and powder forms, are distributed through channels such as e-commerce, convenience stores, supermarkets or hypermarkets, specialty stores, and others. The end-users of these products include the food and beverage industry, the food service sector, and retail or household consumers.

The fruit pulp market research report is one of a series of new reports that provides fruit pulp market statistics, including fruit pulp industry global market size, regional shares, competitors with a fruit pulp market share, detailed fruit pulp market segments, market trends and opportunities, and any further data you may need to thrive in the fruit pulp industry. This fruit pulp market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The fruit pulp market consists of sales of exotic fruit pulp, tropical fruit, orchard fruit pulp, and citrus fruit pulp. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.


The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.