In 2024, total alcoholic drinks packaging unit volumes declined by 1% in the off-trade channel in Germany, driven by reduced consumption across key categories and a shift in packaging preferences. Traditional formats like glass bottles, brick liquid cartons and folding cartons were in decline, while smaller, more portable and recyclable pack types such as PET bottles, metal beverage cans and shaped liquid cartons were gaining share.
This Alcoholic Drinks Packaging in Germany report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Alcoholic Drinks Packaging in Germany report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks Packaging market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS2024 DEVELOPMENTS
- Packaging unit volumes decline as regulations and consumer trends favour lighter, recyclable formats
- Metal cans outperform glass bottles in alcoholic drinks packaging thanks to cost and convenience considerations
- Sustainability and regulations driving packaging innovation, boosting cans, refillables and inclusive formats
- Regulations and changing drinking habits will reshape alcoholic drinks packaging
- Innovation and eco-consciousness driving the rise of canned multipacks in beer and RTDs, displacing heavier glass formats
