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Baby and Child-Specific Products in Germany

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    Report

  • 23 Pages
  • July 2025
  • Region: Germany
  • Euromonitor International
  • ID: 2217688
In 2024, baby and child-specific products in Germany experienced stable, positive growth in terms of current value sales, driven by consistent demand for everyday essentials and an ongoing emphasis on gentle, skin-friendly formulations. Although birth rates have remained relatively stable, German parents have shown a clear preference for reliable, fuss-free products from well-known brands.

The Baby and Child-specific Products in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baby and Child-specific Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Stable growth for baby and child-specific products is driven by gentle, skin-friendly formulations
  • Nestlé Deutschland AG retains its lead while STADA Arzneimittel AG and NAOS Deutschland GmbH record strong growth
  • Health and personal care stores regain share, offering parents both value and variety
PROSPECTS AND OPPORTUNITIES
  • Sales of baby wipes are set to decline, while Generation Alpha offer growth opportunities
  • Child-specific skin care lines are expected to launch across the forecast period
  • Retail e-commerce and digital platforms are set to grow, influencing purchasing decisions
CATEGORY DATA
  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2019-2024
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
  • Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
  • Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
  • Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
  • Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
  • Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
  • Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN GERMANY
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care ?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources