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Confectionery Packaging in Germany

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    Report

  • 11 Pages
  • September 2025
  • Region: Germany
  • Euromonitor International
  • ID: 1842844
In 2024, total confectionery packaging retail volumes declined by 5% to 17 billion units in Germany, driven by consumers' increasing prioritisation of health and wellness, and the high levels of sugar and artificial ingredients in traditional confectionery products. This shift was particularly pronounced among younger demographics with a health-conscious mindset, who are fuelling demand for confectionery that is plant-based, vegan, natural, and functional, with reduced sugar content.

This Confectionery Packaging in Germany report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Product coverage: Chocolate Confectionery, Gum, Sugar Confectionery.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Confectionery Packaging market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS

2024 DEVELOPMENTS
  • Healthier snacking alternatives challenge sales of confectionery and the associated packaging volumes
  • Nucao launches 100% recyclable, high-barrier paper packaging for its organic, vegan chocolate bars
  • Confectionery packaging trends shift towards smaller packs and premium, giftable options
PROSPECTS AND OPPORTUNITIES
  • After further years of decline, a return to low growth anticipated
  • Players are adapting to consumer demand, which will drive up confectionery packaging volumes despite challenges
DISCLAIMER