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Fresh Food in Germany

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    Report

  • 66 Pages
  • June 2025
  • Region: Germany
  • Euromonitor International
  • ID: 3428061
Total volume sales of fresh food in Germany registered a slight increase in 2024, following flat growth in 2023. Only eggs posted above a mid-single-digit increase in total volume sales at the end of the review period, with most other categories recording slight-to-moderate increases. Meanwhile, fish and seafood and meat saw declines in total volume sales in 2024.

The Fresh Food in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fresh Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Fresh food in 2024: The big picture
  • 2024 key trends
  • Retailing developments
  • What next for fresh food?
MARKET DATA
  • Table 1 Total Sales of Fresh Food by Category: Total Volume 2019-2024
  • Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2019-2024
  • Table 3 Retail Sales of Fresh Food by Category: Volume 2019-2024
  • Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2019-2024
  • Table 5 Retail Sales of Fresh Food by Category: Value 2019-2024
  • Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2019-2024
  • Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 8 Retail Distribution of Fresh Food by Format: % Volume 2019-2024
  • Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2024-2029
  • Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2024-2029
  • Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2024-2029
  • Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2024-2029
  • Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2024-2029
  • Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MEAT IN GERMANYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Foodservice demand recovers as retail struggles with reduced meat consumption
  • Strong ethical labelling developments to help consumers make informed choices
PROSPECTS AND OPPORTUNITIES
  • Quality meat consumption to shape demand amidst reduced consumption and shifts to protein alternatives
  • Ethical concerns to continue to exert a strong influence on the category
  • Summary 2 Major Processors of Meat 2024
CATEGORY DATA
  • Table 15 Total Sales of Meat by Category: Total Volume 2019-2024
  • Table 16 Total Sales of Meat by Category: % Total Volume Growth 2019-2024
  • Table 17 Retail Sales of Meat by Category: Volume 2019-2024
  • Table 18 Retail Sales of Meat by Category: % Volume Growth 2019-2024
  • Table 19 Retail Sales of Meat by Category: Value 2019-2024
  • Table 20 Retail Sales of Meat by Category: % Value Growth 2019-2024
  • Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 22 Forecast Sales of Meat by Category: Total Volume 2024-2029
  • Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2024-2029
  • Table 24 Forecast Retail Sales of Meat by Category: Volume 2024-2029
  • Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2024-2029
  • Table 26 Forecast Retail Sales of Meat by Category: Value 2024-2029
  • Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2024-2029
FISH AND SEAFOOD IN GERMANYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Reduced consumption of animal products underpins dip in total volume sales
  • Discounters continue to leverage wide assortments and affordability
PROSPECTS AND OPPORTUNITIES
  • Healthy eating and sustainable and ethical sourcing to shape demand in fish and seafood
  • Geography and economic factors and product type to impact demand trends
  • Summary 3 Major Processors of Fish and Seafood 2024
CATEGORY DATA
  • Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2019-2024
  • Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2019-2024
  • Table 30 Retail Sales of Fish and Seafood by Category: Volume 2019-2024
  • Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2019-2024
  • Table 32 Retail Sales of Fish and Seafood by Category: Value 2019-2024
  • Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2019-2024
  • Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2024-2029
  • Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2024-2029
  • Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2024-2029
  • Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2024-2029
  • Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2024-2029
  • Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2024-2029
PULSES IN GERMANYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Foodservice drives volume growth for pulses as consumers experiment with food choices
  • Peas fit well with the key plant-based diet trend
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for local production and sales
  • Fava beans and soy beans to enhance an increasingly wide-reaching category
  • Summary 4 Major Processors of Pulses 2024
CATEGORY DATA
  • Table 41 Total Sales of Pulses by Category: Total Volume 2019-2024
  • Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2019-2024
  • Table 43 Retail Sales of Pulses by Category: Volume 2019-2024
  • Table 44 Retail Sales of Pulses by Category: % Volume Growth 2019-2024
  • Table 45 Retail Sales of Pulses by Category: Value 2019-2024
  • Table 46 Retail Sales of Pulses by Category: % Value Growth 2019-2024
  • Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2024-2029
  • Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2024-2029
  • Table 50 Forecast Retail Sales of Pulses by Category: Volume 2024-2029
  • Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2024-2029
  • Table 52 Forecast Retail Sales of Pulses by Category: Value 2024-2029
  • Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2024-2029
VEGETABLES IN GERMANYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Foodservice continues to make gains while price competition spurs retail volume growth
  • Tomatoes and onion remain versatile and popular choices
PROSPECTS AND OPPORTUNITIES
  • Provenance and seasonality to play key roles in vegetables
  • Sustainability to gain prominence in production and consumption trends
  • Summary 5 Major Processors of Vegetables 2024
CATEGORY DATA
  • Table 54 Total Sales of Vegetables by Category: Total Volume 2019-2024
  • Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2019-2024
  • Table 56 Retail Sales of Vegetables by Category: Volume 2019-2024
  • Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2019-2024
  • Table 58 Retail Sales of Vegetables by Category: Value 2019-2024
  • Table 59 Retail Sales of Vegetables by Category: % Value Growth 2019-2024
  • Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2024-2029
  • Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2024-2029
  • Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2024-2029
  • Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2024-2029
  • Table 65 Forecast Retail Sales of Vegetables by Category: Value 2024-2029
  • Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2024-2029
STARCHY ROOTS IN GERMANYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Shift to sweet potatoes as urban consumers diversify their choices
  • Slow return to fresh potatoes
PROSPECTS AND OPPORTUNITIES
  • Organic potatoes to gain momentum
  • Significant growth opportunities for non-potato starchy roots through foodservice and retail
  • Summary 6 Major Processors of Starchy Roots 2024
CATEGORY DATA
  • Table 67 Total Sales of Starchy Roots by Category: Total Volume 2019-2024
  • Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2019-2024
  • Table 69 Retail Sales of Starchy Roots by Category: Volume 2019-2024
  • Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2019-2024
  • Table 71 Retail Sales of Starchy Roots by Category: Value 2019-2024
  • Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2019-2024
  • Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2024-2029
  • Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2024-2029
  • Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2024-2029
  • Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2024-2029
  • Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2024-2029
  • Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2024-2029
FRUITS IN GERMANYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Upturn for fruits although consumption remains underdeveloped
  • Consumers diversify their fruit choices
PROSPECTS AND OPPORTUNITIES
  • Total volume sales are set to improve as consumers look for healthier food options
  • Provenance and sustainability to provide impetus for the development of fruits in Germany
  • Summary 7 Major Processors of Fruits 2024
CATEGORY DATA
  • Table 80 Total Sales of Fruits by Category: Total Volume 2019-2024
  • Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2019-2024
  • Table 82 Retail Sales of Fruits by Category: Volume 2019-2024
  • Table 83 Retail Sales of Fruits by Category: % Volume Growth 2019-2024
  • Table 84 Retail Sales of Fruits by Category: Value 2019-2024
  • Table 85 Retail Sales of Fruits by Category: % Value Growth 2019-2024
  • Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2024-2029
  • Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2024-2029
  • Table 89 Forecast Retail Sales of Fruits by Category: Volume 2024-2029
  • Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2024-2029
  • Table 91 Forecast Retail Sales of Fruits by Category: Value 2024-2029
  • Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2024-2029
NUTS IN GERMANYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumers revive their interest in nuts as price movements stabilise
  • Robust preference for affordable and versatile peanuts
PROSPECTS AND OPPORTUNITIES
  • Players and climate change to stimulate investments in nut products and production
  • Nuts to benefit from health positioning
  • Summary 8 Major Processors of Nuts 2024
CATEGORY DATA
  • Table 93 Total Sales of Nuts by Category: Total Volume 2019-2024
  • Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2019-2024
  • Table 95 Retail Sales of Nuts by Category: Volume 2019-2024
  • Table 96 Retail Sales of Nuts by Category: % Volume Growth 2019-2024
  • Table 97 Retail Sales of Nuts by Category: Value 2019-2024
  • Table 98 Retail Sales of Nuts by Category: % Value Growth 2019-2024
  • Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2024-2029
  • Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2024-2029
  • Table 102 Forecast Retail Sales of Nuts by Category: Volume 2024-2029
  • Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2024-2029
  • Table 104 Forecast Retail Sales of Nuts by Category: Value 2024-2029
  • Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2024-2029
EGGS IN GERMANYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Affordability and versatility drive a strong performance for eggs
  • Consumer interest in higher protein intake favours eggs
PROSPECTS AND OPPORTUNITIES
  • Eggs to ride key food and diet trends to gain consumers
  • Health and sustainability trends to benefit organic eggs
  • Summary 9 Major Processors of Eggs 2024
CATEGORY DATA
  • Table 106 Total Sales of Eggs: Total Volume 2019-2024
  • Table 107 Total Sales of Eggs: % Total Volume Growth 2019-2024
  • Table 108 Retail Sales of Eggs: Volume 2019-2024
  • Table 109 Retail Sales of Eggs: % Volume Growth 2019-2024
  • Table 110 Retail Sales of Eggs: Value 2019-2024
  • Table 111 Retail Sales of Eggs: % Value Growth 2019-2024
  • Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 113 Forecast Total Sales of Eggs: Total Volume 2024-2029
  • Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2024-2029
  • Table 115 Forecast Retail Sales of Eggs: Volume 2024-2029
  • Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2024-2029
  • Table 117 Forecast Retail Sales of Eggs: Value 2024-2029
  • Table 118 Forecast Retail Sales of Eggs: % Value Growth 2024-2029
SUGAR AND SWEETENERS IN GERMANYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Germany has a sweet tooth although growing health concerns limit per capita consumption
  • The offer of sweeteners develops as concerns over sugar intake increase
PROSPECTS AND OPPORTUNITIES
  • Key obstacles dampen the outlook for sugar and sweeteners
  • Search for less harmful sweeteners to shape category development and consumer purchasing decisions
  • Summary 10 Major Processors of Sugar and Sweeteners 2024
CATEGORY DATA
  • Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2019-2024
  • Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2019-2024
  • Table 121 Retail Sales of Sugar and Sweeteners: Volume 2019-2024
  • Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2019-2024
  • Table 123 Retail Sales of Sugar and Sweeteners: Value 2019-2024
  • Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2019-2024
  • Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2019-2024
  • Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2024-2029
  • Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2024-2029
  • Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2024-2029
  • Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2024-2029
  • Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2024-2029
  • Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2024-2029