In 2025, total home care packaging unit volumes in Germany registered an increase of 2%, driven in no small part by strong demand in the key category of laundry care. Convenient formats like liquid tablet detergents and pouches gained further ground, appealing to busy households seeking efficiency. Sustainability also shaped packaging demand, with refill packs and recyclable materials becoming more common as both legislation and consumer preferences pushed brands in a greener direction.
This Home Care Packaging in Germany report offers insight into key trends and developments driving packaging across the category.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Home Care Packaging in Germany report offers insight into key trends and developments driving packaging across the category.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care Packaging market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS2024 DEVELOPMENTS
- Refill packs, pouches and e-commerce boost home care packaging unit volumes in Germany 2025
- Introduction of recyclable 2-litre refillable pouches in Germany’s home care market
- Leading pack type folding cartons continues to gain share in spray/aerosol fresheners
- Rising demand for mid-sized and refill packs will boost home care packaging in Germany
- HDPE bottles seeing declining demand in hand dishwashing as lighter pack types gain favour
