Menswear in Germany

Menswear in Germany experienced cautious growth in 2025, with a total retail value of EUR17.1 billion, representing a 2% increase from the previous year. This growth was driven by the trend towards resale and rental, as well as consumer demand for sustainable and inclusive apparel. The market is expected to continue growing steadily over the forecast period, driven by advancements in technology and AI, sustainability regulations, and changing consumer preferences.

This Menswear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Menswear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.