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Personal Accessories in Germany

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    Report

  • 45 Pages
  • January 2026
  • Region: Germany
  • Euromonitor International
  • ID: 2321702
Personal accessories in Germany exhibited a mixed performance in 2025, characterised by a slight decline in retail volume terms and solid 5% growth in retail current value terms, with traditional and connected watches seeing a particularly dynamic growth performance. Despite economic uncertainty, consumers were willing to spend on premium and tech-enabled products, driven by a growing number of high-net-worth individuals.

This Personal Accessoriesin Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Premiumisation and tech integration drive value growth amid volume decline
KEY DATA FINDINGS
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Slowing inflation and cautious consumer spending shape category dynamics
  • Traditional and connected watches is the largest, with growth driven by connected watches
  • Sustainability is crucial, with consumers seeking recycled and biodegradable components
  • CHART 2 GOT BAG Received a German Design Award 2025 for its Bag Designs
  • AI and tech innovation reshape personal accessories
  • CHART 3 Google's Pixel Watch 3 Introduces Innovative AI-Powered Features
WHAT’S NEXT?
  • Sustainable personal accessories set to drive growth
  • Traditional and connected watches to remain largest category and remain stable
  • Digital technology and market polarisation expected to become more evident
  • CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
  • Leading brands maintain their positions, but changes in share evident
  • Market polarisation impacts the competitive landscape
  • Sustainable practices and innovation expected to drive opportunities for brands
CHANNELS
  • Retail offline remains dominant as consumers still value the shopping experience
  • Retail e-commerce drives growth with convenience and flexibility
ECONOMIC CONTEXT
  • CHART 5 Real GDP Growth and Inflation 2020-2030
  • CHART 6 PEST Analysis in Germany 2025
CONSUMER CONTEXT
  • CHART 7 Key Insights on Consumers in Germany 2025
  • CHART 8 Consumer Landscape in Germany 2025
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
BAGS AND LUGGAGE IN GERMANYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation and sustainability drive value growth amid volume stagnation
  • CHART 9 Key Trends 2025
  • Value growth despite volume decline as consumers look for luxury and durability
  • Rimowa's pre-loved luggage platform drives the resale market
  • CHART 10 Rimowa Launches Pre-Loved Luggage Platform
  • Sustainable innovations drive sales of premium products
  • CHART 11 GOT BAG Receives a German Design Award 2025 for its Bag Designs
  • Gen Z drives demand for personalised and sustainable products
WHAT’S NEXT?
  • Sustainable practices to drive long-term growth, but competition from resale will continue
  • Bags to remain the largest category, and see the fastest growth
  • Resale and rental trends and market polarisation to reshape consumer behaviour
COMPETITIVE LANDSCAPE
  • Samsonite, Rimowa and Louis Vuitton maintain their lead through strategic investments
  • Opportunities for organic growth remain
CHANNELS
  • Offline retail remains dominant as consumers value tactile experiences
  • Retail e-commerce is the fastest growing distribution channel as technology advances
COUNTRY REPORTSJEWELLERY IN GERMANYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Tech integration and luxury demand drive value growth amid economic caution
  • CHART 12 Key Trends 2025
INDUSTRY PERFORMANCE
  • Cautious spending habits, although fine jewellery sees a better performance
  • Technological advancements reshape jewellery design and the shopping experience
  • Sustainable and tech-driven jewellery redefine the category
  • CHART 13 The Good Bling High Jewellery with Lab-Grown Diamonds from Berlin
  • Lab-grown diamonds spark innovation in sustainable jewellery design
  • CHART 14 Germany's First Diamond Laboratory is also Europe's Largest
WHAT’S NEXT?
  • Fine jewellery set to drive growth as the number of HNWIs continues to rise
  • Growth will be driven by rising demand for sustainable and ethically sourced pieces
  • CHART 15 Analyst Insight
  • Technology, customisation, and Gen Z anticipated to drive growth
COMPETITIVE LANDSCAPE
  • Leading brands maintain dominance through innovation and sustainability
  • Rising number of HNWIs will offer companies opportunities for growth
CHANNELS
  • Offline retail remains dominant, especially for fine jewellery
  • Retail e-commerce drives growth with digitalisation
COUNTRY REPORTSTRADITIONAL AND CONNECTED WATCHES IN GERMANYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Heritage appeal and digital innovation drive strong value growth
  • CHART 16 Key Trends 2025
INDUSTRY PERFORMANCE
  • Consumers prioritise heritage watches and connected watches
  • AI drives innovation in watch design and functionality
  • CHART 17 Google's Pixel Watch 3 Introduces Innovative AI-Powered Features
  • Gen Z and the evolution of traditional and connected watches
  • CHART 18 Gen Z Drives the Pre-Owned Luxury Watch Boom
WHAT’S NEXT?
  • Continued polarisation between high-end traditional watches and smartwatches
  • Second-hand market and e-commerce set to impact growth
  • Technological integration will shape consumer preferences
COMPETITIVE LANDSCAPE
  • Swatch Group and Apple lead traditional and connected watches with distinct strategies
  • Market polarisation and strategic divergence in traditional and connected watches
  • Zepp Health drives innovation with connected watches, and opportunities remain
CHANNELS
  • Offline retail is dominant as purchasers of high-end watches value personalised service
  • Retail e-commerce drives growth with convenience and flexibility
COUNTRY REPORTSWRITING INSTRUMENTS IN GERMANYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation and digital transformation drive growth
  • CHART 19 Key Trends 2025
INDUSTRY PERFORMANCE
  • Premium products and affordability drive sales polarisation
  • Sustainable and inclusive products gain traction
  • CHART 20 Schneider wins German Sustainability Award 2024
  • The shift to AI-enabled writing accelerates
  • CHART 21 Example: AI and Tech Innovation
WHAT’S NEXT?
  • Premium tech-enabled products and budget products to drive sales polarisation
  • Sustainability and inclusivity expected to shape product design and brand positioning
  • Digital platforms and AI integration to gain further ground
  • CHART 22 Analyst Insight
COMPETITIVE LANDSCAPE
  • Faber-Castell and Schneider lead with a strong domestic presence and affordability
  • Opportunities for growth will remain by focusing on sustainability and technology
CHANNELS
  • Offline retail remains dominant, but loses share to retail e-commerce
  • Retail e-commerce gains traction due to convenience and wide product range
COUNTRY REPORTS