Volume sales of RTDs in Germany rose steadily in 2024. The performance of RTDs remained driven by the rising popularity of spirits-based RTDs, the largest category, due to increased demand from young adults. This audience are seeking a simpler alternative to preparing cocktails themselves using spirits and mixers. Growth was also supported by the growing variety of products, notably RTDs using flavours other than cola, such as lemonade and fruits.
The RTDs in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The RTDs in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the RTDs market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGSALCOHOLIC DRINKS IN GERMANYDISCLAIMER
2024 DEVELOPMENTS
PROSPECTS AND OPPORTUNITIES
CATEGORY DATA
EXECUTIVE SUMMARY
MARKET BACKGROUND
OPERATING ENVIRONMENT
KEY NEW PRODUCT LAUNCHES
MARKET INDICATORS
MARKET DATA
SOURCES
