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Supermarkets in Germany

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    Report

  • 35 Pages
  • April 2024
  • Region: Germany
  • Euromonitor International
  • ID: 4750309
Despite recording high single-digit current value growth in 2023, the solid performance by supermarkets in Germany was largely driven by the historically high inflation rate, especially for food and drinks. In comparison to discounters, the other major grocery channel in the country, supermarkets underperformed as the German economy contracted in 2023, and the drop in consumer confidence resulted in greater cost-consciousness.

The Supermarkets in Germany report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Supermarkets market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SUPERMARKETS IN GERMANYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • High growth driven by inflation but supermarkets underperforms against discounters
  • Private label’s prominence in low-price strategy creates tension with key suppliers
  • Solid performances for Edeka and Rewe but niche players face challenges
PROSPECTS AND OPPORTUNITIES
  • Private label and price positioning key strategic tools to achieve tentative growth
  • Supermarkets expected to strengthen areas of differentiation against discounters
  • Omnichannel strategy to integrate e-commerce activities into store-based operations
CHANNEL DATA
  • Table 1 Supermarkets: Value Sales, Outlets and Selling Space 2018-2023
  • Table 2 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 3 Supermarkets GBO Company Shares: % Value 2019-2023
  • Table 4 Supermarkets GBN Brand Shares: % Value 2020-2023
  • Table 5 Supermarkets LBN Brand Shares: Outlets 2020-2023
  • Table 6 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 7 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
RETAIL IN GERMANY
EXECUTIVE SUMMARY
  • Retail in 2023: The big picture
  • Value growth in grocery retailers boosted by high inflation
  • Harmonising online and offline shopping in Germany’s retail landscape
  • What next for retail?
OPERATING ENVIRONMENT
  • Informal retail
  • Opening hours for physical retail
  • Summary 1 Standard Opening Hours by Channel Type 2023
  • Seasonality
  • Christmas
  • Summer sales
MARKET DATA
  • Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2018-2023
  • Table 9 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2018-2023
  • Table 10 Sales in Retail Offline by Channel: Value 2018-2023
  • Table 11 Sales in Retail Offline by Channel: % Value Growth 2018-2023
  • Table 12 Retail Offline Outlets by Channel: Units 2018-2023
  • Table 13 Retail Offline Outlets by Channel: % Unit Growth 2018-2023
  • Table 14 Sales in Retail E-Commerce by Product: Value 2018-2023
  • Table 15 Sales in Retail E-Commerce by Product: % Value Growth 2018-2023
  • Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 18 Sales in Grocery Retailers by Channel: Value 2018-2023
  • Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
  • Table 20 Grocery Retailers Outlets by Channel: Units 2018-2023
  • Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
  • Table 22 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2018-2023
  • Table 23 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  • Table 24 Sales in Non-Grocery Retailers by Channel: Value 2018-2023
  • Table 25 Sales in Non-Grocery Retailers by Channel: % Value Growth 2018-2023
  • Table 26 Non-Grocery Retailers Outlets by Channel: Units 2018-2023
  • Table 27 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
  • Table 28 Retail GBO Company Shares: % Value 2019-2023
  • Table 29 Retail GBN Brand Shares: % Value 2020-2023
  • Table 30 Retail Offline GBO Company Shares: % Value 2019-2023
  • Table 31 Retail Offline GBN Brand Shares: % Value 2020-2023
  • Table 32 Retail Offline LBN Brand Shares: Outlets 2020-2023
  • Table 33 Retail E-Commerce GBO Company Shares: % Value 2019-2023
  • Table 34 Retail E-Commerce GBN Brand Shares: % Value 2020-2023
  • Table 35 Grocery Retailers GBO Company Shares: % Value 2019-2023
  • Table 36 Grocery Retailers GBN Brand Shares: % Value 2020-2023
  • Table 37 Grocery Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 38 Non-Grocery Retailers GBO Company Shares: % Value 2019-2023
  • Table 39 Non-Grocery Retailers GBN Brand Shares: % Value 2020-2023
  • Table 40 Non-Grocery Retailers LBN Brand Shares: Outlets 2020-2023
  • Table 41 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2023-2028
  • Table 42 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2023-2028
  • Table 43 Forecast Sales in Retail Offline by Channel: Value 2023-2028
  • Table 44 Forecast Sales in Retail Offline by Channel: % Value Growth 2023-2028
  • Table 45 Forecast Retail Offline Outlets by Channel: Units 2023-2028
  • Table 46 Forecast Retail Offline Outlets by Channel: % Unit Growth 2023-2028
  • Table 47 Forecast Sales in Retail E-Commerce by Product: Value 2023-2028
  • Table 48 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2023-2028
  • Table 49 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 50 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 51 Forecast Sales in Grocery Retailers by Channel: Value 2023-2028
  • Table 52 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2023-2028
  • Table 53 Forecast Grocery Retailers Outlets by Channel: Units 2023-2028
  • Table 54 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
  • Table 55 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2023-2028
  • Table 56 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2023-2028
  • Table 57 Forecast Sales in Non-Grocery Retailers by Channel: Value 2023-2028
  • Table 58 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2023-2028
  • Table 59 Forecast Non-Grocery Retailers Outlets by Channel: Units 2023-2028
  • Table 60 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources