3D Eye Tracking Software Global Market Report 2024

The 3D eye tracking software market size has grown exponentially in recent years. It will grow from $0.2 billion in 2023 to $0.25 billion in 2024 at a compound annual growth rate (CAGR) of 29.3%. The expansion observed in the historical period can be credited to the integration of virtual reality (VR) and augmented reality (AR), adoption by the gaming and entertainment industry, heightened research and development endeavors, growing demand for automotive vehicles, and the increased need for eye tracking technology.

The 3D eye tracking software market size is expected to see exponential growth in the next few years. It will grow to $0.65 billion in 2028 at a compound annual growth rate (CAGR) of 26.3%. The anticipated growth in the forecast period can be linked to the expanding utilization of visual analytics and eye-tracking applications, the growing penetration of electric vehicles, the widespread use of mobile phones, rising demand within the retail sector, and overall economic growth. Notable trends expected during this period encompass the introduction of new products, the advancement of cutting-edge technologies, progress in sensor technologies, and an increase in mergers and acquisitions.

The increasing adoption of electric vehicles is projected to drive growth in the 3D eye-tracking software market in the foreseeable future. Electric vehicles utilize electric motors for propulsion and draw power from batteries. 3D eye tracking software plays a crucial role in enhancing safety features and driver assistance systems in electric vehicles by monitoring driver gaze and attention, thereby improving control. For instance, in March 2023, the International Energy Agency, an intergovernmental organization based in France, reported exponential growth in the electric car market, with sales surpassing 10 million in 2022. Electric vehicles accounted for 14% of all new automobile sales in 2022, a notable increase from approximately 9% in 2021. Hence, the growing adoption of electric vehicles is a driving factor for the 3D eye-tracking software market.

Prominent companies in the 3D eye tracking software market are concentrating on developing advanced gaze measurement technologies to enhance accuracy and effectiveness. These developments enable a more detailed analysis of eye movements in three dimensions, leading to a comprehensive understanding of user behavior and attention patterns. For example, in November 2023, Smart Eye, an AI company based in Sweden, introduced Smart Eye Pro 11, the latest version of its eye tracking system. Smart Eye Pro 11 incorporates several significant enhancements aimed at improving gaze measurement accuracy and data collection versatility. Notably, it addresses precision and accuracy challenges in scenarios with fluctuating pupil diameters, such as dark flight simulators and bright sunlight. A notable innovation in Smart Eye Pro 11 is the integration of calibration-free gazing, powered by AI, eliminating the need for manual gaze value determination by users.

In December 2021, Smart Eye, based in Sweden, finalized the acquisition of iMotions for USD 46.6 million. This acquisition is intended to provide Smart Eye with a comprehensive, multi-modal approach to decoding complex human behavior and generating in-depth human insights. iMotions, headquartered in Denmark, offers human behavior research software, including eye-tracking solutions.

Major companies operating in the 3d eye tracking software market report are NIQ BASES, Melexis, Tobii AB, Seeing Machines, Smart Eye AB, Smart Eye A/S, Noldus Information Technology, EyeTech Digital Systems, Visage Technologies, ParallelDots, Inc, Eye Square Gmbh, iMotions, 4tiitoo, Blink Technologies, Converus, Eyeware Tech SA, Pupil Labs, Gazepoint, SR Research Ltd, Explorer Research, Mirametrix, Gaze Intelligence, BEQUIPE, Neuroset Italia srl, Eyegaze.

North America was the largest region in the 3D eye tracking software market in 2023. The regions covered in the 3d eye tracking software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the 3D eye tracking software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The 3D eye tracking software market consists of revenues earned by entities by providing services such as eye tracking system services, driver monitoring, in-cabin human machine interaction, and gaze tracking. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The 3D eye tracking software market also includes sales of Head-stabilized, 3D remotely, mobile (head-mounted), and embedded (integrated), depth sensing cameras, and 3D cameras. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

3D eye tracking software is a technology that transforms eye movements into a data stream containing key information such as pupil position, gaze vectors for each eye, and focal points. This software is crucial for understanding human attention by measuring eye movements, positions, and focal points. It is compatible with standard cameras, even under challenging conditions, and can be incorporated into a range of applications, from small mobile apps to large-scale eye-tracking solutions.

The primary types of 3D eye tracking software are mobile systems, remote eye tracking, and tower-mounted eye tracking. Mobile Systems pertain to operating systems (OS) for mobile devices such as smartphones and tablets, facilitating the execution of applications and programs. Industries leveraging this technology span retail, robotics, automotive, consumer electronics, assistive technology, behavioral research, and more. Its applications include scientific research, marketing and user studies, as well as industry and human performance analysis.

The 3d eye tracking software market research report is one of a series of new reports that provides 3d eye tracking software market statistics, including the 3d eye tracking software industry global market size, regional shares, competitors with a 3d eye tracking software market share, detailed 3d eye tracking software market segments, market trends and opportunities, and any further data you may need to thrive in the 3d eye tracking software industry. This 3d eye tracking software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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