Amusement Rides Market - Global Forecast 2025-2032

The amusement rides market continues to evolve as operators advance technology integration and adapt product offerings to shifting customer expectations. Senior decision-makers are focusing on innovation and adaptable strategies to meet emerging regulatory and market requirements while cultivating operational flexibility and guest engagement.

Market Snapshot: Amusement Rides Market Trends and Growth

In 2024, the amusement rides market achieved a total value of USD 28.41 billion, with projections indicating growth to USD 30.59 billion in 2025 and USD 51.53 billion by 2032, reflecting a CAGR of 7.72%. Expansion in this sector is being fueled by sustained capital investment in entertainment infrastructure, accelerated adoption of digitally enhanced ride solutions, and increased emphasis on guest interactivity. Operators are leveraging integrated technology frameworks to strengthen risk control, bolster business continuity, and maintain competitiveness. Enhanced safety protocols and the adoption of adaptive operational models are enabling B2B companies to identify growth opportunities and adjust strategies quickly as industry dynamics continue to shift.

Scope & Segmentation: Detailed Market Drivers and Segments

This report is designed to equip senior leaders with the targeted insights needed to align resources, act with agility, and accelerate opportunity capture in a competitive landscape. Strategic segmentation and trends covered include:

• Ride Types: Examines dark rides, carousels, observation towers, Ferris wheels, coasters, simulators, thrill rides, and water rides, helping organizations align portfolios to evolving guest preferences and market standards.
• End Users: Reviews amusement parks, family entertainment centers, theme parks, and water parks for both indoor and resort-based venues, enabling precise audience targeting and tailored engagement strategies.
• Operation Modes: Considers portable versus fixed ride installations, supporting informed decision-making around business model flexibility, capital planning, and maintenance optimization across various operational environments.
• Construction Materials: Analyzes use of composites, steel, and wood to address considerations of durability, cost efficiency, safety, and product differentiation for competitive positioning.
• Installation Locations: Covers indoor and outdoor environments, providing guidance on regulatory requirements, logistics, and minimizing environmental impact while ensuring operational efficiency.
• Regional Coverage: Encompasses the Americas, EMEA, and Asia-Pacific, allowing leaders to adjust regional market approaches to diverse compliance frameworks and cultural influences.
• Leading Companies: Offers profiles of Intamin AG, Bolliger & Mabillard AG, Vekoma Rides Manufacturing BV, S&S – Sansei Technologies Inc., Zamperla S.p.A., Mack Rides GmbH & Co KG, Gerstlauer Amusement Rides GmbH, Chance Rides Manufacturing Services Inc., and Premier Rides Inc., facilitating informed partnership and procurement strategies.

Key Takeaways: Strategic Insights for Senior Leaders

• Digital guest management platforms and advanced analytics enable higher personalization, encourage visitor retention, and help drive brand value as customer expectations shift.
• Sustainable procurement practices are shaping buying decisions, with industry leaders adopting eco-friendly materials and energy-efficient ride designs to remain compliant and competitive.
• Regional strategies are diverging: the Americas and EMEA emphasize operational optimization, the Middle East pursues destination-scale entertainment investments, and Asia-Pacific leads urban-focused entertainment models.
• Technology partnerships are vital for sourcing stability and enhanced safety, supporting robust business continuity and risk mitigation efforts.
• Growth in resort-oriented and family-focused entertainment centers is expanding market reach, promoting revenue diversification and responsiveness to changing guest demographics.
• Real-time analytics support proactive risk management and increase organizational agility in response to evolving market and consumer behaviors.

Tariff Impact: Supply Chain and Sourcing Dynamics

With tariffs affecting imported steel and specialty composites from 2025, market participants are adjusting sourcing and supply chain tactics. Actions such as diversifying suppliers, strengthening domestic and regional sourcing relationships, and utilizing precise demand planning are aimed at maintaining supply chain resilience. These measures help organizations control costs and navigate evolving market volatility, providing operational continuity amid new trade regulations.

Methodology & Data Sources

The research draws on comprehensive secondary data, targeted interviews with industry executives, and rigorous data triangulation. This ensures findings are both reliable and relevant, supporting robust B2B decision-making and procurement planning.

Why This Report Matters for Decision-Makers

• Supports identification of technology trends and best practices, enabling adaptable investment and efficiency in the amusement rides market.
• Enables precise benchmarking against industry performance, supporting timely responses to market shifts and sound sourcing decisions.
• Clarifies evolving regulatory standards and customer expectations, empowering sustained growth and resilience strategies for senior leaders.

Conclusion

Senior executives can utilize these findings to allocate resources efficiently, strengthen risk controls, and capture new market opportunities as industry dynamics progress.

Additional Product Information:

• Purchase of this report includes 1 year online access with quarterly updates.
• This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.