Emulsion Paint Market Report 2026

The emulsion paint market size has grown strongly in recent years. It will grow from $12.1 billion in 2025 to $12.74 billion in 2026 at a compound annual growth rate (CAGR) of 5.3%. The growth in the historic period can be attributed to urban housing growth, expansion of commercial construction, demand for decorative finishes, availability of acrylic resin technologies, growth in renovation activities.

The emulsion paint market size is expected to see steady growth in the next few years. It will grow to $15.17 billion in 2030 at a compound annual growth rate (CAGR) of 4.5%. The growth in the forecast period can be attributed to smart housing development, rising health and hygiene awareness, sustainability focused building materials, advancements in paint formulation technologies, increasing disposable income in urban populations. Major trends in the forecast period include growing adoption of water based paints, increasing demand for low VOC and eco friendly coatings, rising preference for easy to apply and quick drying paints, expansion of decorative and premium interior paints, higher focus on antimicrobial and functional coatings.

The rising real estate industry is expected to propel the growth of the emulsion paint market going forward. The real estate sector includes activities related to buying, selling, renting, leasing, and developing property, and its growth is influenced by demographics, economic conditions, government policies, and consumer preferences. Population growth, rapid urbanization, infrastructure development, and evolving housing needs are contributing to increased real estate activity. Emulsion paint is widely used in residential and commercial projects for both interior and exterior applications, offering benefits such as easy application, fast drying, smooth finish, and a wide range of color options. For example, in June 2025, the U.S. Census Bureau reported that the seasonally adjusted estimate of new houses for sale at the end of May 2025 reached 507,000 - an increase of 1.4% from April 2025 and 8.1% from May 2024. Therefore, rising real estate projects are driving the growth of the emulsion paint market.

Major companies in the emulsion paint market are focusing on introducing premium emulsion paint products to enhance interior aesthetics and deliver superior durability. A premium emulsion paint launch typically involves high-quality formulations designed to offer exceptional smoothness, vibrant color retention, dust resistance, and long-lasting performance. For instance, in September 2024, Akzo Nobel India Limited launched Dulux Velvet Touch Eterna, its first ultra-luxury interior emulsion in India. The product features PU-reinforced acrylic technology and TruColour+ antioxidants, providing a smooth finish, excellent coverage, long-lasting color vibrancy, odor-neutralizing properties, and a 10-year performance warranty. These attributes make it suitable for luxury interior décor and long-term wall maintenance.

In June 2025, JSW Paints Private Limited, an India-based decorative and industrial paints manufacturer, acquired a 74.7% stake in Akzo Nobel India Ltd for $1.08 billion (₹8,986 crore). This acquisition aims to strengthen JSW Paints’ presence in the Indian paints market, expand its premium and ultra-premium product portfolio, and enhance its distribution and production footprint nationwide. Akzo Nobel India Ltd, known for its Dulux brand, specializes in high-quality decorative and industrial paint solutions with a strong presence in urban markets.

Major companies operating in the emulsion paint market are BASF SE, The Sherwin-Williams Company, PPG Industries Inc., Sika AG, Akzo Nobel N.V., Nippon Paint Holdings Co. Ltd., RPM International Inc., Axalta Coating Systems Ltd., Asian Paints Limited, Valspar Corporation, Kansai Paint Co. Ltd., Jotun Group, DAW SE, Tikkurila Oyj, Behr Process Corporation, Berger Paints India Limited, DuluxGroup Limited, Benjamin Moore & Co., Dunn-Edwards Corporation, TOA Group, The Diamond Vogel Paint Company, Pacific Paint Philippines Inc., Kelly-Moore Paint Company Inc., Crown Paints Limited, MRF Limited, Hempel A/S, Paint Library Ltd.

Asia-Pacific was the largest region in the emulsion paint market in 2025. The regions covered in the emulsion paint market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the emulsion paint market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The emulsion paint market consists of sales of vinyl emulsion paint, acrylic emulsion paint, latex emulsion paint, and matt emulsion paint. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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