Spirits Packaging Market - Global Forecast 2025-2032

The spirits packaging market is evolving rapidly as brands respond to dynamic consumer preferences, ongoing sustainability mandates, and the increasing influence of e-commerce on supply chain requirements. Senior decision-makers seeking actionable intelligence will find critical insights on innovation, regulatory shifts, and strategic adaptation throughout this analysis.

Market Snapshot: Spirits Packaging Market Size and Growth

The spirits packaging market grew from USD 22.57 billion in 2024 to USD 23.96 billion in 2025 and is projected to expand at a CAGR of 6.35%, reaching USD 36.95 billion by 2032. This sustained growth reflects heightened consumer emphasis on premiumization, regulatory-driven sustainability practices, and the diversification of packaging formats to serve retail, on-premise, and direct-to-consumer channels. Demand for versatile packaging solutions and the continuous integration of technological advancements are further boosting industry momentum.

Scope & Segmentation: Comprehensive Analysis of Spirits Packaging

• Product Types: Bottles, Cans (Slim Cans, Standard Cans), Cartons (Gable Top, Tetra Pak), Pouches (Flat Pouches, Standing Pouches)
• Material Types: Glass Bottles, Metal Cans, Paperboard Boxes, Plastic Bottles (HDPE Plastics, PET Plastics)
• Closure Types: Corks, Plastic Stoppers, Screw Caps
• Container Sizes: 750 ml, Above 750 ml, Below 750 ml
• End-User Segments: Bars & Pubs, Liquor Stores
• Packaging Sizes: Bulk, Single-Serve
• Regions Covered: Americas (United States, Canada, Mexico, Brazil, Argentina, Chile, Colombia, Peru), Europe, Middle East & Africa (UK, Germany, France, Russia, Italy, Spain, Netherlands, Sweden, Poland, Switzerland, UAE, Saudi Arabia, Qatar, Turkey, Israel, South Africa, Nigeria, Egypt, Kenya), Asia-Pacific (China, India, Japan, Australia, South Korea, Indonesia, Thailand, Malaysia, Singapore, Taiwan)
• Company Coverage: Amcor PLC, Ardagh Group S.A., AstraPouch, Ball Corporation, Berry Global Inc., Gerresheimer AG, Glassworks International, Hunter Worldwide Limited, ITW Hartness by Illinois Tool Works Inc., LiDestri Food and Drink, Mondi plc, Nampak Limited, Neenah, Inc., Owens-Illinois, Inc., Saxco International LLC, Smurfit Kappa Group, Stoelzle Oberglas GmbH, United Bottles & Packaging, Vetropack Holding Ltd., Vidrala, S.A., WestRock Company, Wildpack Beverage Inc.’s

Key Takeaways: Strategic Insights for Decision-Makers

• Premiumization is fueling demand for bespoke glass bottles and intricate closure designs, reinforcing brand narratives and consumer engagement.
• Sustainable packaging is now a critical differentiator, with brands accelerating adoption of lighter glass, recyclable plastics, and plant-based solutions.
• Digitalization is enabling traceability and interactive packaging, enhancing both supply chain transparency and consumer loyalty through smart labels and QR codes.
• The rise of direct-to-consumer and e-commerce channels is prompting brands to prioritize structural durability and protective secondary packaging for safe transit.
• Experiential packaging—including artist collaborations and multisensory features—creates new touchpoints for branding and elevates product distinction on crowded shelves.
• Regional nuances, such as regulatory trends in Europe or lightweight PET adoption in South America, necessitate tailored strategies to maximize market share and competitiveness.

Tariff Impact: Navigating 2025 Supply Chain Challenges

Tariffs imposed by the United States in 2025 have increased complexity in sourcing key materials, including glass bottles and closure components. Companies are responding by diversifying their supplier networks and exploring nearshore manufacturing. These adaptations are reshaping procurement strategies and encouraging value-engineering initiatives to maintain profitability while ensuring supply chain resilience.

Methodology & Data Sources

This report is based on primary interviews with senior industry executives and extensive secondary research from trade associations, regulatory filings, and industry publications. Multi-stage validation, including expert panel review and scenario planning, underpins the accuracy and credibility of all insights.

Why This Report Matters for Spirits Packaging Leaders

• Identify high-impact opportunities by understanding evolving packaging trends and emerging regional requirements.
• Benchmark supply chain strategies, sustainability adoption, and digitalization tactics against leading industry players for improved competitive positioning.

Conclusion

This comprehensive analysis equips senior executives with evidence-based guidance on navigating the future of spirits packaging. Informed, adaptive strategies will drive success in this increasingly sophisticated and diversified market.

Additional Product Information:

• Purchase of this report includes 1 year online access with quarterly updates.
• This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.