Greeting Cards Market - Global Forecast 2025-2032

The greeting cards market is evolving as organizations seek to combine tradition with technology, balancing emotional resonance with modern consumer preferences. Industry leaders face a shifting landscape shaped by personalization, sustainability, and digital disruption.

Market Snapshot: Greeting Cards Market Growth and Momentum

The global greeting cards market grew from USD 20.79 billion in 2024 to USD 21.76 billion in 2025. It is projected to expand at a CAGR of 4.71%, reaching USD 30.06 billion by 2032. This steady pace reflects the sector’s adaptability as new technologies and heightened environmental priorities support both legacy brands and emerging entrants. Demand is sustained by personalized products, digital integration, and a move toward sustainable materials, aligned with shifting consumer values and practical requirements in both corporate and personal spheres.

Scope & Segmentation: Comprehensive Analysis of Market Segments and Regions

• Product Types: Birthday, Holiday (Christmas—Religious, Secular; Easter; Halloween; Valentine), Sympathy, Thank You, Wedding & Anniversary.
• Distribution Channels: Offline retail (Bookstore, Gift Shop, Supermarket Hypermarket), Online retail (Company Website, Third-Party Platform).
• Material Preferences: Electronic (Animated, Static), Paper (Glossy, Matte, Textured).
• End Users: Corporate (Client Gifting, In-House Events), Individual.
• Printing Techniques: Digital (Inkjet, Laser), Offset (Conventional, UV).
• Regions: Americas (North America—United States, Canada, Mexico; Latin America—Brazil, Argentina, Chile, Colombia, Peru), Europe, Middle East & Africa (Europe—United Kingdom, Germany, France, Russia, Italy, Spain, Netherlands, Sweden, Poland, Switzerland; Middle East—United Arab Emirates, Saudi Arabia, Qatar, Turkey, Israel; Africa—South Africa, Nigeria, Egypt, Kenya), Asia-Pacific (China, India, Japan, Australia, South Korea, Indonesia, Thailand, Malaysia, Singapore, Taiwan).
• Company Coverage: Hallmark Cards, American Greetings Corporation, Shutterfly, Card Factory, Moonpig Group, Paper Source, Minted, Zazzle, Studio Fun International, Carlton Cards Limited.

Key Takeaways: Strategic Developments in the Greeting Cards Market

• Personalization has become essential, as both corporate and individual buyers increasingly expect tailored messaging, custom designs, and flexibility across printing and delivery channels.
• Digital technologies are transforming industry dynamics through augmented reality, cloud-based workflows, and mobile engagement tools, enriching consumer experiences and enabling innovation in product offerings.
• Sustainability imperatives continue to influence sourcing and production, with growing adoption of recyclable materials, biodegradable inks, and closed-loop packaging as consumer and regulatory expectations rise.
• Omnichannel strategies support broader market reach, blending tactile in-store experiences with the flexibility and scalability of online sales and direct-to-consumer customization platforms.
• Supply chain resilience is prioritized through partnerships, nearshoring, and agile manufacturing, as recent disruptions highlight vulnerabilities in global networks and underscore the need for operational flexibility.
• Data analytics and segmentation are crucial for targeted marketing, improved inventory management, and optimized product launches, ensuring products meet the needs of distinct end user profiles and regional markets.

Tariff Impact: Navigating Trade Changes and Cost Structures

Recent United States tariff changes for 2025 impact raw material sourcing, cost structures, and supplier partnerships. To adapt, organizations have diversified sourcing, reassessed logistics, and sought alternative materials. These responses foster innovation in sustainable inputs while encouraging investment in advanced inventory and supply chain management, driving both resilience and differentiation among market participants.

Methodology & Data Sources

This report synthesizes primary interviews with industry executives and surveys capturing end user preferences, validated by rigorous secondary research from trade publications, regulatory filings, and market whitepapers. Data integrity is maintained through cross-verification and expert panel review, ensuring actionable, reliable insights for strategic planning.

Why This Report Matters

• Designed for senior decision-makers seeking clarity amidst rapid market shifts, enabling confident, evidence-led prioritization of investment, portfolio, and digital transformation strategies.
• Provides a comprehensive examination of technology adoption, sustainability practices, and supply chain resilience, equipping organizations to anticipate disruption and identify growth pathways.

Conclusion

With evolving consumer demands, regulatory mandates, and technology trends, the greeting cards market requires a nuanced, forward-focused approach. Leaders can leverage these insights to build lasting value and secure advantage in this competitive environment.

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