Greeting Cards Market - Global Forecast 2025-2032

Amid accelerating digitalization and a rising focus on sustainability, the greeting cards market is adapting to shifting corporate and consumer demands. Senior leaders face a dynamic landscape shaped by technology, evolving buyer values, and a heightened regulatory climate.

Greeting Cards Market Snapshot

The greeting cards market is experiencing steady expansion, recently valued at USD 20.79 billion and projected to reach USD 21.76 billion within the next year. Demonstrating a CAGR of 4.71%, the industry continues to see strong interest across both classic paper-based formats and expanding digital alternatives. Businesses are prioritizing personalized design options and custom messaging to address the increasingly diverse preferences of commercial and individual clientele. At the same time, initiatives to improve environmental stewardship and supply chain processes reflect growing demand for sustainability and operational agility amid digital transformation trends.

Scope & Segmentation in the Greeting Cards Market

• Product Types: Organizations deliver a spectrum of cards for birthday, holiday, sympathy, thank you, wedding, and anniversary occasions, meeting the needs of both personal celebrations and formal corporate events.
• Distribution Channels: Companies utilize bookstores, gift shops, supermarkets, direct and third-party e-commerce platforms, broadening buyer access and accommodating evolving purchasing habits.
• Material Preferences: Digital e-cards (animated and static) and traditional paper cards with various finishes allow businesses to meet the preferences of both environmentally conscious and conventional buyers.
• End Users: Solutions address requirements from corporate clients seeking cards for engagement programs, recognition, or special events, as well as individuals purchasing for personal milestones.
• Printing Techniques: Sector innovation includes digital (inkjet, laser), offset, and UV printing, enabling advanced customization and streamlined production on a large scale.
• Geographic Coverage: The market covers the Americas, Europe, Middle East & Africa, and Asia-Pacific, with specific approaches for countries including the United States, United Kingdom, Germany, Canada, Brazil, Australia, India, and China to respect local gifting traditions and varied segment demands.
• Leading Companies Covered: Key players such as Hallmark Cards, American Greetings, Shutterfly, Card Factory, Moonpig Group, Paper Source, Minted, Zazzle, Studio Fun International, and Carlton Cards focus on product and process innovation to expand reach and maximize efficiency.

Key Takeaways for Senior Decision-Makers

• Adopting digital and hybrid card solutions helps organizations enhance customer targeting and expand their service models to accommodate different business and consumer segments.
• Utilizing advanced analytics and agile digital printing enables the delivery of personalized, unique greetings at scale, increasing engagement and strengthening brand relationships.
• Embedding sustainability throughout procurement and business operations aligns with rising regulatory requirements and client expectations, moving organizations toward lasting market relevance.
• Strengthening supply chain resilience reduces risks from sourcing challenges and evolving policy environments, ensuring stable fulfillment and operational continuity.
• Customizing marketing and development strategies for individual and corporate buyers supports differentiation and adaptability, aligning offerings more precisely with market needs.
• Deepening regional and cultural intelligence fosters new product development and helps align organizational innovation with changing trends in gifting traditions.

Tariff Impact: Adapting Strategies Amid Policy Shifts

Ongoing tariff policy changes, particularly in the United States, are prompting greeting card manufacturers to adjust sourcing and logistics strategies. Enterprises now focus on supplier diversification, explore alternative materials, and consider nearshoring options to minimize the impact of regional disruptions. These adaptability measures support flexible responses to regulatory shifts and contribute to operational resilience. Companies are also increasing their use of sustainable materials and strengthening local supply networks, further fortifying their positions against market and policy fluctuations.

Methodology & Data Sources

This report is compiled using direct interviews with key industry participants and buyers, supported by in-depth secondary research across leading trade bodies and official regulatory publications. An industry expert panel verified all data for accuracy and sector relevance, allowing senior leaders to depend on actionable, validated findings.

Why This Report Matters for Decision-Makers

• Empowers organizational leadership to integrate digitalization, sustainability, and agile supply chain practices in response to industry changes.
• Delivers strategic regional and competitive market insights for improved planning, benchmarking, and identification of new business opportunities worldwide.
• Facilitates data-driven development through comprehensive segmentation and analysis of technology adoption relevant for future success.

Conclusion

As the greeting cards industry evolves, organizations benefit from prioritizing digital solutions, agile supply chains, and responsible practices. This report supplies the market intelligence needed for informed, resilient decision-making in today's environment.

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