Global Hair Mask Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

The global hair mask market size reached US$ 661.3 Million in 2022. Looking forward, the market is expected to reach US$ 876.2 Million by 2028, exhibiting a growth rate (CAGR) of 4.80% during 2022-2028.

A hair mask refers to a deep conditioning treatment used to nourish and strengthen hair. It assists in reducing hair fall and damage, maintaining a healthy scalp, and ensuring shinier, softer and manageable hair. It also aids in protecting heat-damaged, chemically colored, curly, and aging hair. It is generally made using bananas, eggs, avocado oil, honey, coconut oil, olive oil, and aloe vera. At present, it is easily available in cream and clay-based formulas that can be applied on dry, damaged, frizzy, and long hair. As a result, it is gaining immense traction around the world.

Hair Mask Market Trends

Due to rapid urbanization and industrialization, pollution levels are rising across the globe. This represents one of the key factors strengthening the market growth. Hair masks boost hair growth, enhance texture, and maintain the density of hair. They also help in controlling the damage caused by excessive usage of harsh shampoos, chemical treatments, and heating tools, such as hair straighteners, curlers, and blow dryers. Consequently, their demand is increasing, especially among the millennial population, across the globe. Moreover, there is a considerable increase in online beauty tutorials that are encouraging consumers to use these products in the comforts of their homes. This, along with their ability to treat dandruff, and hair loss, is influencing their sales positively worldwide. Furthermore, leading players are using organic and silicone-free product variants to expand their consumer base, which is impelling the growth of the market. The market is also propelled by the boosting sales of smartphones and the rising sales of hair masks through e-commerce platforms on account of their benefits like cash backs, discounts and wide product range.

Key Market Segmentation

This research provides an analysis of the key trends in each sub-segment of the global hair mask market report, along with forecasts at the global, regional and country level from 2023-2028. The report has categorized the market based on nature, end user and distribution channel.

Breakup by Nature:

• Natural
• Organic
• Synthetic

Breakup by End User:

• Individual
• Commercial

Breakup by Distribution Channel:

• Online
• Offline

Breakup by Region:

• North America
• United States
• Canada
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Latin America
• Brazil
• Mexico
• Middle East and Africa

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players being Aveda Corp. (The Estée Lauder Companies Inc.), COBIOSA, Coty Inc., Davines S.p.A, Kao Corporation, Leonor Greyl USA, L'Oréal S.A., Procter & Gamble, Revlon Inc. (MacAndrews & Forbes Incorporated), Shiseido Company Limited and Unilever plc.

Key Questions Answered in This Report

1. How big is the global hair mask market?
2. What is the expected growth rate of the global hair mask market during 2023-2028?
3. What are the key factors driving the global hair mask market?
4. What has been the impact of COVID-19 on the global hair mask market?
5. What is the breakup of the global hair mask market based on the nature?
6. What is the breakup of the global hair mask market based on the end user?
7. What is the breakup of the global hair mask market based on the distribution channel?
8. What are the key regions in the global hair mask market?
9. Who are the key players/companies in the global hair mask market?