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In-Game Advertising Market by Game Genre (Action, Adventure, Sports), Format Type (Banner, Interstitial, Playable), Type, Game Format, Engagement Level, Target Audience, Platform - Global Forecast 2025-2030- Product Image
In-Game Advertising Market by Game Genre (Action, Adventure, Sports), Format Type (Banner, Interstitial, Playable), Type, Game Format, Engagement Level, Target Audience, Platform - Global Forecast 2025-2030- Product Image
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In-Game Advertising Market by Game Genre (Action, Adventure, Sports), Format Type (Banner, Interstitial, Playable), Type, Game Format, Engagement Level, Target Audience, Platform - Global Forecast 2025-2030

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    Report

  • 184 Pages
  • August 2025
  • Region: Global
  • 360iResearch™
  • ID: 5888747
UP TO OFF until Jan 01st 2026
1h Free Analyst Time
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The in-game advertising market is being transformed by shifting consumer behaviors, new technology adoption, and evolving brand strategies seeking meaningful digital engagement. As advertisers look for high-impact channels in a saturated media landscape, in-game advertising emerges as a key platform for immersive brand integration and audience connection.

Market Snapshot: In-Game Advertising Market

According to current research, the in-game advertising market grew from USD 5.74 billion in 2024 to USD 6.20 billion in 2025 and is projected to reach USD 9.04 billion by 2030, with a CAGR of 7.85% during this period. This growth reflects increased adoption of virtual and interactive environments, presenting both opportunities and potential challenges for brands aiming to engage diverse audiences at scale.

Scope & Segmentation

This analysis provides comprehensive coverage across critical segments, game environments, technologies, and geographic regions, equipping stakeholders with the context to make informed strategic decisions.

  • Game Genre: Action (including fighting, shooter, stealth), Adventure (graphic, text, visual novels), Sports (individual, racing, team sports), Strategy (real-time, turn-based)
  • Ad Format: Banner, Interstitial, Playable, Reward-Based placements
  • Integration Type: Around-the-game, Away-from-the-game, Blended in-game executions
  • Game Format: Co-operative play, Massively multiplayer online titles, Multiplayer, Single-player campaigns
  • Engagement Level: Long-session, Short-session play behaviors
  • Target Audience: Adults (casino, simulation), Kids and Pre-teens (adventure, educational games), Teenagers (competitive, social games)
  • Platform: Console (Nintendo, PlayStation, Xbox), Mobile (smartphone, tablet), PC, Virtual Reality
  • Geographical Coverage: Americas (US, Canada, Mexico, Brazil, Argentina), EMEA (key European, Middle Eastern, African markets), Asia-Pacific (China, India, Japan, Australia, South Korea, and others)
  • Technologies: Integration of AI-driven ad delivery, cross-platform play, spatial and playable ad formats, programmatic bidding, and data-driven user segmentation
  • Companies Covered: Industry leaders and innovators such as AdInMo Ltd., Adverty AB, Amazon Web Services, Inc., Anzu Virtual Reality Ltd., AppsFlyer Ltd., Bidstack, and others are assessed for strategic benchmarks

Key Takeaways

  • Integration of in-game advertising is driven by consumer demand for contextual and non-intrusive ad experiences, leveraging immersive technologies that support narrative cohesion within games.
  • Brands and publishers increasingly rely on modular ad frameworks and standardized integration kits to deploy scalable campaigns across multiple devices and genres, accelerating time-to-market while preserving gameplay quality.
  • Regulatory changes around data privacy and cross-border advertising standards are promoting privacy-first ad architectures, enhancing trust among players and global partners.
  • Segmented strategies tailored to demographics, engagement levels, and play patterns help maximize brand relevance, with advanced analytics enabling real-time A/B testing and dynamic campaign optimization.
  • Collaborative approaches between platform owners, content creators, and advertisers are streamlining production costs, facilitating codevelopment of ad assets, and enabling regional customization that respects local preferences and regulatory requirements.
  • Emerging regions, particularly Asia-Pacific, serve as test beds for innovative ad models and rapid scaling, informing global strategy adaptation.

Tariff Impact

New United States tariffs on gaming hardware and software components are reshaping sourcing and supply chain decisions. Companies are reassessing manufacturing locations and adopting open-source development frameworks to minimize rising costs and maintain operational flexibility. Strategic partnerships for bulk procurement and localization initiatives help mitigate tariff-related pricing pressures, ensuring continued competitiveness in both hardware and digital advertising services.

Methodology & Data Sources

This report combines qualitative interviews with gaming executives, advertising specialists, and players, alongside secondary research from industry publications and anonymized usage analytics. Data validation emphasizes triangulation across sources and prioritizes ethical handling in compliance with current privacy guidelines.

Why This Report Matters

  • Clarifies the interplay of technology, regulation, and user segmentation shaping in-game advertising strategies.
  • Enables brands, developers, and publishers to identify prioritized market opportunities and operational tactics for enhanced monetization and engagement.
  • Equips senior decision-makers with actionable insights adaptable to evolving platforms and regulatory landscapes.

Conclusion

In-game advertising offers nuanced avenues for delivering tailored brand messaging and forging long-term audience relationships. By aligning ad strategy with technological innovation and market dynamics, stakeholders can achieve sustained business impact and a robust competitive edge.

 

Additional Product Information:

  • Purchase of this report includes 1 year online access with quarterly updates.
  • This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.

Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Market Sizing & Forecasting
5. Market Dynamics
5.1. Integration of hyper-personalized ad placements driven by player behavior analytics in open world games
5.2. Emergence of dynamic in-game billboards powered by real-time data feeds for sports titles
5.3. Adoption of augmented reality overlays for branded content in mobile AR gaming experiences
5.4. Implementation of reward-based ad interactions unlocking exclusive in-game assets for targeted audiences
5.5. Growth of programmatic buying platforms enabling contextual ad insertion within live service game environments
5.6. Use of AI-generated NPC dialogue for seamless brand endorsements and immersive product placements
5.7. Expansion of cross-platform ad campaigns leveraging console, PC, and cloud gaming user data streams
6. Market Insights
6.1. Porter’s Five Forces Analysis
6.2. PESTLE Analysis
7. Cumulative Impact of United States Tariffs 2025
8. In-Game Advertising Market, by Game Genre
8.1. Introduction
8.2. Action
8.2.1. Fighting
8.2.2. Shooter
8.2.2.1. First-Person Shooter
8.2.2.2. Third-Person Shooter
8.2.3. Stealth
8.3. Adventure
8.3.1. Graphic Adventure
8.3.2. Text Adventure
8.3.3. Visual Novels
8.4. Sports
8.4.1. Individual Sports
8.4.2. Racing
8.4.3. Team Sports
8.5. Strategy
8.5.1. Real-Time Strategy
8.5.2. Turn-Based Strategy
9. In-Game Advertising Market, by Format Type
9.1. Introduction
9.2. Banner
9.3. Interstitial
9.4. Playable
9.5. Reward-Based
10. In-Game Advertising Market, by Type
10.1. Introduction
10.2. Around-the-game
10.3. Away-from-the-game
10.4. Blended in-game
11. In-Game Advertising Market, by Game Format
11.1. Introduction
11.2. Co-Operative Play
11.3. Massively Multiplayer Online
11.4. Multiplayer
11.5. Single-Player
12. In-Game Advertising Market, by Engagement Level
12.1. Introduction
12.2. Long-Session Play
12.3. Short-Session Play
13. In-Game Advertising Market, by Target Audience
13.1. Introduction
13.2. Adults
13.2.1. Casino Games
13.2.2. Simulation Games
13.3. Kids and Pre-Teens
13.3.1. Adventure Games
13.3.2. Educational Games
13.4. Teenagers
13.4.1. Competitive Games
13.4.2. Social Games
14. In-Game Advertising Market, by Platform
14.1. Introduction
14.2. Console
14.2.1. Nintendo
14.2.2. PlayStation
14.2.3. Xbox
14.3. Mobile
14.3.1. Smartphone
14.3.2. Tablet
14.4. PC
14.5. Virtual Reality
15. Americas In-Game Advertising Market
15.1. Introduction
15.2. United States
15.3. Canada
15.4. Mexico
15.5. Brazil
15.6. Argentina
16. Europe, Middle East & Africa In-Game Advertising Market
16.1. Introduction
16.2. United Kingdom
16.3. Germany
16.4. France
16.5. Russia
16.6. Italy
16.7. Spain
16.8. United Arab Emirates
16.9. Saudi Arabia
16.10. South Africa
16.11. Denmark
16.12. Netherlands
16.13. Qatar
16.14. Finland
16.15. Sweden
16.16. Nigeria
16.17. Egypt
16.18. Turkey
16.19. Israel
16.20. Norway
16.21. Poland
16.22. Switzerland
17. Asia-Pacific In-Game Advertising Market
17.1. Introduction
17.2. China
17.3. India
17.4. Japan
17.5. Australia
17.6. South Korea
17.7. Indonesia
17.8. Thailand
17.9. Philippines
17.10. Malaysia
17.11. Singapore
17.12. Vietnam
17.13. Taiwan
18. Competitive Landscape
18.1. Market Share Analysis, 2024
18.2. FPNV Positioning Matrix, 2024
18.3. Competitive Analysis
18.3.1. AdInMo Ltd.
18.3.2. Adverty AB
18.3.3. Amazon Web Services, Inc.
18.3.4. Anzu Virtual Reality Ltd.
18.3.5. AppsFlyer Ltd.
18.3.6. Bidstack
18.3.7. Blizzard Entertainment, Inc.
18.3.8. Chartboost, Inc. by Zynga
18.3.9. Electronic Arts Inc.
18.3.10. Frameplay Corporation
18.3.11. Gadsme
18.3.12. Google LLC by Alphabet Inc.
18.3.13. GumGum, Inc.
18.3.14. InMobi Pte. Ltd.
18.3.15. Ironsource Ltd.
18.3.16. MediaSpike, Inc
18.3.17. Motive Interacttuive Inc.
18.3.18. NeoReach
18.3.19. Network N
18.3.20. Overwolf, Ltd.
18.3.21. Playwire LLC
18.3.22. Pubfinity LLC
18.3.23. Rapidfire Inc.
18.3.24. Super League Enterprise, Inc.
18.3.25. Venatus Media Limited
18.3.26. WPP PLC
19. ResearchAI
20. ResearchStatistics
21. ResearchContacts
22. ResearchArticles
23. Appendix
List of Figures
FIGURE 1. IN-GAME ADVERTISING MARKET RESEARCH PROCESS
FIGURE 2. GLOBAL IN-GAME ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 3. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REGION, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 4. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 5. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2024 VS 2030 (%)
FIGURE 6. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 7. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2024 VS 2030 (%)
FIGURE 8. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 9. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2024 VS 2030 (%)
FIGURE 10. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 11. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2024 VS 2030 (%)
FIGURE 12. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 13. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2024 VS 2030 (%)
FIGURE 14. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 15. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2024 VS 2030 (%)
FIGURE 16. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 17. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2024 VS 2030 (%)
FIGURE 18. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 19. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 20. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 21. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2024 VS 2030 (%)
FIGURE 22. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 23. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 24. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 25. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 26. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 27. IN-GAME ADVERTISING MARKET SHARE, BY KEY PLAYER, 2024
FIGURE 28. IN-GAME ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2024
FIGURE 29. IN-GAME ADVERTISING MARKET: RESEARCHAI
FIGURE 30. IN-GAME ADVERTISING MARKET: RESEARCHSTATISTICS
FIGURE 31. IN-GAME ADVERTISING MARKET: RESEARCHCONTACTS
FIGURE 32. IN-GAME ADVERTISING MARKET: RESEARCHARTICLES
List of Tables
TABLE 1. IN-GAME ADVERTISING MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
TABLE 3. GLOBAL IN-GAME ADVERTISING MARKET SIZE, 2018-2024 (USD MILLION)
TABLE 4. GLOBAL IN-GAME ADVERTISING MARKET SIZE, 2025-2030 (USD MILLION)
TABLE 5. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
TABLE 6. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REGION, 2025-2030 (USD MILLION)
TABLE 7. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
TABLE 8. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
TABLE 9. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2024 (USD MILLION)
TABLE 10. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2025-2030 (USD MILLION)
TABLE 11. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, BY REGION, 2018-2024 (USD MILLION)
TABLE 12. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, BY REGION, 2025-2030 (USD MILLION)
TABLE 13. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIGHTING, BY REGION, 2018-2024 (USD MILLION)
TABLE 14. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIGHTING, BY REGION, 2025-2030 (USD MILLION)
TABLE 15. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, BY REGION, 2018-2024 (USD MILLION)
TABLE 16. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, BY REGION, 2025-2030 (USD MILLION)
TABLE 17. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIRST-PERSON SHOOTER, BY REGION, 2018-2024 (USD MILLION)
TABLE 18. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIRST-PERSON SHOOTER, BY REGION, 2025-2030 (USD MILLION)
TABLE 19. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY THIRD-PERSON SHOOTER, BY REGION, 2018-2024 (USD MILLION)
TABLE 20. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY THIRD-PERSON SHOOTER, BY REGION, 2025-2030 (USD MILLION)
TABLE 21. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2024 (USD MILLION)
TABLE 22. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2025-2030 (USD MILLION)
TABLE 23. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STEALTH, BY REGION, 2018-2024 (USD MILLION)
TABLE 24. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STEALTH, BY REGION, 2025-2030 (USD MILLION)
TABLE 25. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2024 (USD MILLION)
TABLE 26. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2025-2030 (USD MILLION)
TABLE 27. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, BY REGION, 2018-2024 (USD MILLION)
TABLE 28. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, BY REGION, 2025-2030 (USD MILLION)
TABLE 29. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GRAPHIC ADVENTURE, BY REGION, 2018-2024 (USD MILLION)
TABLE 30. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GRAPHIC ADVENTURE, BY REGION, 2025-2030 (USD MILLION)
TABLE 31. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEXT ADVENTURE, BY REGION, 2018-2024 (USD MILLION)
TABLE 32. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEXT ADVENTURE, BY REGION, 2025-2030 (USD MILLION)
TABLE 33. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VISUAL NOVELS, BY REGION, 2018-2024 (USD MILLION)
TABLE 34. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VISUAL NOVELS, BY REGION, 2025-2030 (USD MILLION)
TABLE 35. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2024 (USD MILLION)
TABLE 36. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2025-2030 (USD MILLION)
TABLE 37. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, BY REGION, 2018-2024 (USD MILLION)
TABLE 38. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, BY REGION, 2025-2030 (USD MILLION)
TABLE 39. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INDIVIDUAL SPORTS, BY REGION, 2018-2024 (USD MILLION)
TABLE 40. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INDIVIDUAL SPORTS, BY REGION, 2025-2030 (USD MILLION)
TABLE 41. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY RACING, BY REGION, 2018-2024 (USD MILLION)
TABLE 42. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY RACING, BY REGION, 2025-2030 (USD MILLION)
TABLE 43. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEAM SPORTS, BY REGION, 2018-2024 (USD MILLION)
TABLE 44. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEAM SPORTS, BY REGION, 2025-2030 (USD MILLION)
TABLE 45. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2024 (USD MILLION)
TABLE 46. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2025-2030 (USD MILLION)
TABLE 47. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, BY REGION, 2018-2024 (USD MILLION)
TABLE 48. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, BY REGION, 2025-2030 (USD MILLION)
TABLE 49. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REAL-TIME STRATEGY, BY REGION, 2018-2024 (USD MILLION)
TABLE 50. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REAL-TIME STRATEGY, BY REGION, 2025-2030 (USD MILLION)
TABLE 51. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TURN-BASED STRATEGY, BY REGION, 2018-2024 (USD MILLION)
TABLE 52. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TURN-BASED STRATEGY, BY REGION, 2025-2030 (USD MILLION)
TABLE 53. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2024 (USD MILLION)
TABLE 54. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2025-2030 (USD MILLION)
TABLE 55. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2024 (USD MILLION)
TABLE 56. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2025-2030 (USD MILLION)
TABLE 57. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BANNER, BY REGION, 2018-2024 (USD MILLION)
TABLE 58. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BANNER, BY REGION, 2025-2030 (USD MILLION)
TABLE 59. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY REGION, 2018-2024 (USD MILLION)
TABLE 60. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY REGION, 2025-2030 (USD MILLION)
TABLE 61. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYABLE, BY REGION, 2018-2024 (USD MILLION)
TABLE 62. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYABLE, BY REGION, 2025-2030 (USD MILLION)
TABLE 63. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REWARD-BASED, BY REGION, 2018-2024 (USD MILLION)
TABLE 64. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REWARD-BASED, BY REGION, 2025-2030 (USD MILLION)
TABLE 65. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
TABLE 66. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2025-2030 (USD MILLION)
TABLE 67. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AROUND-THE-GAME, BY REGION, 2018-2024 (USD MILLION)
TABLE 68. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AROUND-THE-GAME, BY REGION, 2025-2030 (USD MILLION)
TABLE 69. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AWAY-FROM-THE-GAME, BY REGION, 2018-2024 (USD MILLION)
TABLE 70. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AWAY-FROM-THE-GAME, BY REGION, 2025-2030 (USD MILLION)
TABLE 71. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BLENDED IN-GAME, BY REGION, 2018-2024 (USD MILLION)
TABLE 72. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BLENDED IN-GAME, BY REGION, 2025-2030 (USD MILLION)
TABLE 73. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2024 (USD MILLION)
TABLE 74. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2025-2030 (USD MILLION)
TABLE 75. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CO-OPERATIVE PLAY, BY REGION, 2018-2024 (USD MILLION)
TABLE 76. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CO-OPERATIVE PLAY, BY REGION, 2025-2030 (USD MILLION)
TABLE 77. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MASSIVELY MULTIPLAYER ONLINE, BY REGION, 2018-2024 (USD MILLION)
TABLE 78. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MASSIVELY MULTIPLAYER ONLINE, BY REGION, 2025-2030 (USD MILLION)
TABLE 79. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MULTIPLAYER, BY REGION, 2018-2024 (USD MILLION)
TABLE 80. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MULTIPLAYER, BY REGION, 2025-2030 (USD MILLION)
TABLE 81. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SINGLE-PLAYER, BY REGION, 2018-2024 (USD MILLION)
TABLE 82. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SINGLE-PLAYER, BY REGION, 2025-2030 (USD MILLION)
TABLE 83. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2024 (USD MILLION)
TABLE 84. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2025-2030 (USD MILLION)
TABLE 85. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY LONG-SESSION PLAY, BY REGION, 2018-2024 (USD MILLION)
TABLE 86. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY LONG-SESSION PLAY, BY REGION, 2025-2030 (USD MILLION)
TABLE 87. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHORT-SESSION PLAY, BY REGION, 2018-2024 (USD MILLION)
TABLE 88. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHORT-SESSION PLAY, BY REGION, 2025-2030 (USD MILLION)
TABLE 89. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2024 (USD MILLION)
TABLE 90. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2025-2030 (USD MILLION)
TABLE 91. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, BY REGION, 2018-2024 (USD MILLION)
TABLE 92. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, BY REGION, 2025-2030 (USD MILLION)
TABLE 93. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CASINO GAMES, BY REGION, 2018-2024 (USD MILLION)
TABLE 94. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CASINO GAMES, BY REGION, 2025-2030 (USD MILLION)
TABLE 95. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SIMULATION GAMES, BY REGION, 2018-2024 (USD MILLION)
TABLE 96. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SIMULATION GAMES, BY REGION, 2025-2030 (USD MILLION)
TABLE 97. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2024 (USD MILLION)
TABLE 98. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2025-2030 (USD MILLION)
TABLE 99. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, BY REGION, 2018-2024 (USD MILLION)
TABLE 100. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, BY REGION, 2025-2030 (USD MILLION)
TABLE 101. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE GAMES, BY REGION, 2018-2024 (USD MILLION)
TABLE 102. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE GAMES, BY REGION, 2025-2030 (USD MILLION)
TABLE 103. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY EDUCATIONAL GAMES, BY REGION, 2018-2024 (USD MILLION)
TABLE 104. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY EDUCATIONAL GAMES, BY REGION, 2025-2030 (USD MILLION)
TABLE 105. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2024 (USD MILLION)
TABLE 106. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2025-2030 (USD MILLION)
TABLE 107. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, BY REGION, 2018-2024 (USD MILLION)
TABLE 108. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, BY REGION, 2025-2030 (USD MILLION)
TABLE 109. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COMPETITIVE GAMES, BY REGION, 2018-2024 (USD MILLION)
TABLE 110. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COMPETITIVE GAMES, BY REGION, 2025-2030 (USD MILLION)
TABLE 111. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SOCIAL GAMES, BY REGION, 2018-2024 (USD MILLION)
TABLE 112. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SOCIAL GAMES, BY REGION, 2025-2030 (USD MILLION)
TABLE 113. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2024 (USD MILLION)
TABLE 114. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2025-2030 (USD MILLION)
TABLE 115. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
TABLE 116. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2025-2030 (USD MILLION)
TABLE 117. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, BY REGION, 2018-2024 (USD MILLION)
TABLE 118. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, BY REGION, 2025-2030 (USD MILLION)
TABLE 119. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY NINTENDO, BY REGION, 2018-2024 (USD MILLION)
TABLE 120. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY NINTENDO, BY REGION, 2025-2030 (USD MILLION)
TABLE 121. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYSTATION, BY REGION, 2018-2024 (USD MILLION)
TABLE 122. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYSTATION, BY REGION, 2025-2030 (USD MILLION)
TABLE 123. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY XBOX, BY REGION, 2018-2024 (USD MILLION)
TABLE 124. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY XBOX, BY REGION, 2025-2030 (USD MILLION)
TABLE 125. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2024 (USD MILLION)
TABLE 126. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2025-2030 (USD MILLION)
TABLE 127. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, BY REGION, 2018-2024 (USD MILLION)
TABLE 128. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, BY REGION, 2025-2030 (USD MILLION)
TABLE 129. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SMARTPHONE, BY REGION, 2018-2024 (USD MILLION)
TABLE 130. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SMARTPHONE, BY REGION, 2025-2030 (USD MILLION)
TABLE 131. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TABLET, BY REGION, 2018-2024 (USD MILLION)
TABLE 132. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TABLET, BY REGION, 2025-2030 (USD MILLION)
TABLE 133. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2024 (USD MILLION)
TABLE 134. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2025-2030 (USD MILLION)
TABLE 135. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PC, BY REGION, 2018-2024 (USD MILLION)
TABLE 136. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PC, BY REGION, 2025-2030 (USD MILLION)
TABLE 137. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VIRTUAL REALITY, BY REGION, 2018-2024 (USD MILLION)
TABLE 138. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VIRTUAL REALITY, BY REGION, 2025-2030 (USD MILLION)
TABLE 139. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2024 (USD MILLION)
TABLE 140. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2025-2030 (USD MILLION)
TABLE 141. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2024 (USD MILLION)
TABLE 142. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2025-2030 (USD MILLION)
TABLE 143. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2024 (USD MILLION)
TABLE 144. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2025-2030 (USD MILLION)
TABLE 145. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2024 (USD MILLION)
TABLE 146. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2025-2030 (USD MILLION)
TABLE 147. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2024 (USD MILLION)
TABLE 148. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2025-2030 (USD MILLION)
TABLE 149. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2024 (USD MILLION)
TABLE 150. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2025-2030 (USD MILLION)
TABLE 151. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2024 (USD MILLION)
TABLE 152. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2025-2030 (USD MILLION)
TABLE 153. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
TABLE 154. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2025-2030 (USD MILLION)
TABLE 155. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2024 (USD MILLION)
TABLE 156. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2025-2030 (USD MILLION)
TABLE 157. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2024 (USD MILLION)
TABLE 158. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2025-2030 (USD MILLION)
TABLE 159. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2024 (USD MILLION)
TABLE 160. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2025-2030 (USD MILLION)
TABLE 161. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2024 (USD MILLION)
TABLE 162. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2025-2030 (USD MILLION)
TABLE 163. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2024 (USD MILLION)
TABLE 164. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2025-2030 (USD MILLION)
TABLE 165. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2024 (USD MILLION)
TABLE 166. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2025-2030 (USD MILLION)
TABLE 167. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
TABLE 168. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2025-2030 (USD MILLION)
TABLE 169. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2024 (USD MILLION)
TABLE 170. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2025-2030 (USD MILLION)
TABLE 171. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2024 (USD MILLION)
TABLE 172. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2025-2030 (USD MILLION)
TABLE 173. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
TABLE 174. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
TABLE 175. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2024 (USD MILLION)
TABLE 176. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2025-2030 (USD MILLION)
TABLE 177. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2024 (USD MILLION)
TABLE 178. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2025-2030 (USD MILLION)
TABLE 179. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2024 (USD MILLION)
TABLE 180. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2025-2030 (USD MILLION)
TABLE 181. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2024 (USD MILLION)
TABLE 182. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2025-2030 (USD MILLION)
TABLE 183. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2024 (USD MILLION)
TABLE 184. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2025-2030 (USD MILLION)
TABLE 185. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2024 (USD MILLION)
TABLE 186. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2025-2030 (USD MILLION)
TABLE 187. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2024 (USD MILLION)
TABLE 188. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2025-2030 (USD MILLION)
TABLE 189. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
TABLE 190. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2025-2030 (USD MILLION)
TABLE 191. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2024 (USD MILLION)
TABLE 192. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2025-2030 (USD MILLION)
TABLE 193. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2024 (USD MILLION)
TABLE 194. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2025-2030 (USD MILLION)
TABLE 195. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2024 (USD MILLION)
TABLE 196. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2025-2030 (USD MILLION)
TABLE 197. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2024 (USD MILLION)
TABLE 198. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2025-2030 (USD MILLION)
TABLE 199. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2024 (USD MILLION)
TABLE 200. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2025-2030 (USD MILLION)
TABLE 201. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2024 (USD MILLION)
TABLE 202. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2025-2030 (USD MILLION)
TABLE 203. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
TABLE 204. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2025-2030 (USD MILLION)
TABLE 205. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2024 (USD MILLION)
TABLE 206. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2025-2030 (USD MILLION)
TABLE 207. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2024 (USD MILLION)
TABLE 208. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2025-2030 (USD MILLION)
TABLE 209. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2018-2024 (USD MILLION)
TABLE 210. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2025-2030 (USD MILLION)
TABLE 211. CANADA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2024 (USD MILLION)
TABLE 212. CANADA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2025-2030 (USD MILLION)
TABLE 213. CANADA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2024 (USD MILLION)
TABLE 214. CANADA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2025-2030 (USD MILLION)
TABLE 215. CANADA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2024 (USD MILLION)
TABLE 216. CANADA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2025-2030 (USD MILLION)
TABLE 217. CANADA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2024 (USD MILLION)
TABLE 218. CANADA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2025-2030 (USD MILLION)
TABLE 219. CANADA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2024 (USD MILLION)
TABLE 220. CANADA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2025-2030 (USD MILLION)
TABLE 221. CANADA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2024 (USD MILLION)
TABLE 222. CANADA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2025-2030 (USD MILLION)
TABLE 223. CANADA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2024 (USD MILLION)
TABLE 224. CANADA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2025-2030 (USD MILLION)
TABLE 225. CANADA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
TABLE 226. CANADA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2025-2030 (USD MILLION)
TABLE 227. CANADA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2024 (USD MILLION)
TABLE 228. CANADA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2025-2030 (USD MILLION)
TABLE 229. CANADA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2024 (USD MILLION)
TABLE 230. CANADA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2025-2030 (USD MILLION)
TABLE 231. CANADA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2024 (USD MILLION)
TABLE 232. CANADA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2025-2030 (USD MILLION)
TABLE 233. CANADA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2024 (USD MILLION)
TABLE 234. CANADA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2025-2030 (USD MILLION)
TABLE 235. CANADA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2024 (USD MILLION)
TABLE 236. CANADA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2025-2030 (USD MILLION)
TABLE 237. CANADA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2024 (USD MILLION)
TABLE 238. CANADA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2025-2030 (USD MILLION)
TABLE 239. CANADA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
TABLE 240. CANADA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2025-2030 (USD MILLION)
TABLE 241. CANADA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2024 (USD MILLION)
TABLE 242. CANADA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2025-2030 (USD MILLION)
TABLE 243. CANADA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2024 (USD MILLION)
TABLE 244. CANADA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2025-2030 (USD MILLION)
TABLE 245. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2024 (USD MILLION)
TABLE 246. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2025-2030 (USD MILLION)
TABLE 247. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2024 (USD MILLION)
TABLE 248. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2025-2030 (USD MILLION)
TABLE 249. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2024 (USD MILLION)
TABLE 250. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2025-2030 (USD MILLION)
TABLE 251. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2024 (USD MILLION)
TABLE 252. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2025-2030 (USD MILLION)
TABLE 253. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2024 (USD MILLION)
TABLE 254. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2025-2030 (USD MILLION)
TABLE 255. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2024 (USD MILLION)
TABLE 256. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2025-2030 (USD MILLION)
TABLE 257. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2024 (USD MILLION)
TABLE 258. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2025-2030 (USD MILLION)
TABLE 259. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
TABLE 260. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2025-2030 (USD MILLION)
TABLE 261. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2024 (USD MILLION)
TABLE 262. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2025-2030 (USD MILLION)
TABLE 263. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2024 (USD MILLION)
TABLE 264. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2025-2030 (USD MILLION)
TABLE 265. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2024 (USD MILLION)
TABLE 266. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2025-2030 (USD MILLION)
TABLE 267. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2024 (USD MILLION)
TABLE 268. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2025-2030 (USD MILLION)
TABLE 269. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2024 (USD MILLION)
TABLE 270. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2025-2030 (USD MILLION)
TABLE 271. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2024 (USD MILLION)
TABLE 272. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2025-2030 (USD MILLION)
TABLE 273. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
TABLE 274. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2025-2030 (USD MILLION)
TABLE 275. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2024 (USD MILLION)
TABLE 276. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2025-2030 (USD MILLION)
TABLE 277. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2024 (USD MILLION)
TABLE 278. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2025-2030 (USD MILLION)
TABLE 279. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2024 (USD MILLION)
TABLE 280. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2025-2030 (USD MILLION)
TABLE 281. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2024 (USD MILLION)
TABLE 282. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2025-2030 (USD MILLION)
TABLE 283. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2024 (USD MILLION)
TABLE 284. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2025-2030 (USD MILLION)
TABLE 285. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2024 (USD MILLION)
TABLE 286. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2025-2030 (USD MILLION)
TABLE 287. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2024 (USD MILLION)
TABLE 288. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2025-2030 (USD MILLION)
TABLE 289. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2024 (USD MILLION)
TABLE 290. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2025-2030 (USD MILLION)
TABLE 291. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2024 (USD MILLION)
TABLE 292. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2025-2030 (USD MILLION)
TABLE 293. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
TABLE 294. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2025-2030 (USD MILLION)
TABLE 295. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2024 (USD MILLION)
TABLE 296. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2025-2030 (USD MILLION)
TABLE 297. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2024 (USD MILLION)
TABLE 298. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2025-2030 (USD MILLION)
TABLE 299. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2024 (USD MILLION)
TABLE 300. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2025-2030 (USD MILLION)
TABLE 301. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2024 (USD MILLION)
TABLE 302. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2025-2030 (USD MILLION)
TABLE 303. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2024 (USD MILLION)
TABLE 304. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2025-2030 (USD MILLION)
TABLE 305. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2024 (USD MILLION)
TABLE 306. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2025-2030 (USD MILLION)
TABLE 307. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
TABLE 308. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2025-2030 (USD MILLION)
TABLE 309. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2024 (USD MILLION)
TABLE 310. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2025-2030 (USD MILLION)
TABLE 311. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2024 (USD MILLION)
TABLE 312. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2025-2030 (USD MILLION)
TABLE 313. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2024 (USD MILLION)
TABLE 314. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2025-2030 (USD MILLION)
TABLE 315. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2024 (USD MILLION)
TABLE 316. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2025-2030 (USD MILLION)
TABLE 317. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2024 (USD MILLION)
TABLE 318. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2025-2030 (USD MILLION)
TABLE 319. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2024 (USD MILLION)
TABLE 320. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2025-2030 (USD MILLION)
TABLE 321. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2024 (USD MILLION)
TABLE 322. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2025-2030 (USD MILLION)
TABLE 323. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2024 (USD MILLION)
TABLE 324. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2025-2030 (USD MILLION)
TABLE 325. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2024 (USD MILLION)
TABLE 326. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2025-2030 (USD MILLION)
TABLE 327. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
TABLE 328. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2025-2030 (USD MILLION)
TABLE 329. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2024 (USD MILLION)
TABLE 330. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2025-2030 (USD MILLION)
TABLE 331. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2024 (USD MILLION)
TABLE 332. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2025-2030 (USD MILLION)
TABLE 333. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2024 (USD MILLION)
TABLE 334. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2025-2030 (USD MILLION)
TABLE 335. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2024 (USD MILLION)
TABLE 336. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2025-2030 (USD MILLION)
TABLE 337. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2024 (USD MILLION)
TABLE 338. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2025-2030 (USD MILLION)
TABLE 339. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2024 (USD MILLION)
TABLE 340. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2025-2030 (USD MILLION)
TABLE 341. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
TABLE 342. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2025-2030 (USD MILLION)
TABLE 343. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2024 (USD MILLION)
TABLE 344. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2025-2030 (USD MILLION)
TABLE 345. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2024 (USD MILLION)
TABLE 346. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2025-2030 (USD MILLION)
TABLE 347. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2024 (USD MILLION)
TABLE 348. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2025-2030 (USD MILLION)
TABLE 349. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2024 (USD MILLION)
TABLE 35

Samples

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Companies Mentioned

The companies profiled in this In-Game Advertising market report include:
  • AdInMo Ltd.
  • Adverty AB
  • Amazon Web Services, Inc.
  • Anzu Virtual Reality Ltd.
  • AppsFlyer Ltd.
  • Bidstack
  • Blizzard Entertainment, Inc.
  • Chartboost, Inc. by Zynga
  • Electronic Arts Inc.
  • Frameplay Corporation
  • Gadsme
  • Google LLC by Alphabet Inc.
  • GumGum, Inc.
  • InMobi Pte. Ltd.
  • Ironsource Ltd.
  • MediaSpike, Inc
  • Motive Interacttuive Inc.
  • NeoReach
  • Network N
  • Overwolf, Ltd.
  • Playwire LLC
  • Pubfinity LLC
  • Rapidfire Inc.
  • Super League Enterprise, Inc.
  • Venatus Media Limited
  • WPP PLC

Table Information

Report AttributeDetails
No. of Pages184
PublishedAugust 2025
Forecast Period2025 - 2030
Estimated Market Value ( USD ) in 2025 $ 6.2 Billion
Forecasted Market Value ( USD ) by 2030 $ 9.04 Billion
Compound Annual Growth Rate7.8%
Regions CoveredGlobal
No. of Companies Mentioned27

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About the In Game Advertising Market

In-game advertising (IGA) is a form of advertising that is integrated into video games. It is used to promote products, services, and brands within the context of the game. IGA can take many forms, such as product placement, virtual billboards, and branded items. It is a growing form of advertising, as it allows brands to reach a large and engaged audience. IGA is a form of digital marketing, and is often used in combination with other digital marketing strategies. It is a cost-effective way to reach a large audience, and can be used to target specific demographics. It also allows for more creative and interactive forms of advertising, such as branded mini-games and interactive product placements. Some companies in the IGA market include IGA Worldwide, Double Fusion, and Adscape Media. Show Less Read more

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