India Automotive Acoustic Engineering Services Market, By Region, Competition, Opportunities & Forecast, 2021-2031F

The India Automotive Acoustic Engineering Services Market was valued at USD 329.23 Million in 2025, and is expected to reach USD 507.54 Million by 2031, rising at a CAGR of 7.48%. The India Automotive Acoustic Engineering Services market is witnessing steady growth driven by rising demand for noise, vibration, and harshness (NVH) optimization in vehicles. As consumers prioritize in-cabin comfort and acoustic quality, automakers are investing in advanced engineering services to reduce engine noise, road noise, and wind turbulence.

The growing shift toward electric and hybrid vehicles is further contributing to this demand, as the absence of engine noise in EVs magnifies other unwanted sounds, making acoustic treatment more critical. Expanding GDP and rising disposable incomes are encouraging greater demand for premium and mid-range vehicles with superior comfort features, accelerating the need for high-quality acoustic solutions. For instance, India’s GDP expanded by 6.7% year-on-year in the first quarter of fiscal 2025 (Q2 CY2024), supported by early signs of rural consumption recovery despite mixed overall private consumption trends.

Market Drivers

Increasing Electric Vehicle Demand

The rapid growth of electric vehicles is significantly influencing the need for advanced acoustic engineering services in the automotive sector. Unlike internal combustion engines, electric drivetrains operate with minimal mechanical noise, which causes other ambient sounds like tire-road interaction, wind turbulence, and cabin vibrations to become more noticeable to occupants. This shift is leading manufacturers to focus more on sound quality and acoustic treatment to maintain a premium in-cabin experience. As the EV market expands, automakers are turning to acoustic simulation tools, active noise cancellation systems, and new materials to mitigate these unwanted noises.

The silent nature of EVs also introduces the requirement for artificial sound design to alert pedestrians, especially in urban areas, necessitating specialized acoustic engineering inputs. With rising EV adoption across passenger and commercial segments, companies offering acoustic engineering services are seeing a surge in demand for modeling, prototyping, and testing of low-noise vehicle systems.

For instance, In 2024, India's electric vehicle (EV) industry achieved a significant milestone, with sales increasing by 26.5% year-on-year to 1.94 million units, according to Vahan data from the Ministry of Road Transport and Highways. This growth elevated the country's EV penetration to 7.46%, up from 6.39% in 2023. Despite this progress, traditional petrol vehicles remain dominant, comprising 73.69% of the 26.04 million vehicles sold in 2024. The average number of petrol, diesel, CNG, or hybrid vehicles sold per EV improved to 12.43, compared to 15.67 in 2023 and 21.05 in 2022.

Key Market Challenges

High Cost of Advanced Testing Infrastructure

One of the major challenges facing the automotive acoustic engineering services industry is the high cost of advanced testing and simulation infrastructure. Setting up facilities equipped with anechoic chambers, vibration analysis tools, and 3D acoustic simulation software requires significant capital investment, which can be a barrier for small and mid-sized service providers.

These facilities must replicate a wide range of environmental and mechanical conditions to assess NVH characteristics accurately, and maintaining such precision equipment adds recurring expenses. The increasing complexity of modern vehicles, including hybrid powertrains, connected components, and lightweight materials, demands more sophisticated testing methodologies that are not always affordable or accessible. Service providers are also required to keep their tools and technologies updated with the latest standards and software updates, which adds to operational overheads.

Key Market Trends

Integration of AI and Machine Learning in Acoustic Design

Artificial intelligence and machine learning are reshaping the way acoustic engineering services are delivered in the automotive industry. These technologies are being used to predict sound behavior, identify patterns in noise propagation, and optimize acoustic materials based on real-time data. By analyzing vast datasets from simulation runs, machine learning models can forecast how changes in vehicle architecture, materials, or layout will impact NVH performance, allowing for quicker and more accurate design iterations.

AI is also enabling the automation of acoustic tuning by identifying optimal configurations without requiring physical prototyping. This not only reduces development time but also cuts costs associated with manual testing. In electric vehicles, AI algorithms can be trained to generate artificial propulsion sounds that are both safe for pedestrians and pleasant for occupants. Deep learning models are also being used to detect and isolate vibration sources, improving the precision of diagnosis in complex systems.

Key Market Players

• Siemens Digital Industries Software (Siemens AG)
• Robert Bosch GmbH
• Continental Engineering Services GmbH (Continental AG)
• Bertrandt AG
• Schaeffler Engineering GmbH
• Autoneum Holding Ltd
• IAC Acoustics (Catalyst Acoustics Group)
• AVL List GmbH
• EDAG Engineering Group AG
• FEV Group GmbH

Report Scope:

In this report, the India Automotive Acoustic Engineering Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

India Automotive Acoustic Engineering Services Market, By Vehicle Type:

• Passenger Cars
• Commercial Vehicle

India Automotive Acoustic Engineering Services Market, By Propulsion Type:

• ICE
• Electric

India Automotive Acoustic Engineering Services Market, By Application:

• Drivetrain
• Powertrain
• Body & Structure
• Interior
• Others

India Automotive Acoustic Engineering Services Market, By Process:

• Designing
• Development
• Testing

India Automotive Acoustic Engineering Services Market, By Region:

• North
• South
• East
• West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India Automotive Acoustic Engineering Services Market.

Available Customizations:

With the given market data, the publisher offers customizations according to the company’s specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).