India Nail Care Market, By Region, Competition, Forecast & Opportunities, 2020-2030F

The India Nail Care Market was valued at USD 1.24 Billion in 2024, and is expected to reach USD 1.58 Billion by 2030, rising at a CAGR of 4.12%. Steady growth in the market is being driven by rising awareness of personal grooming and an increase in disposable incomes, particularly among urban consumers. Social media influence, changing beauty standards, and expanding access through online and offline retail channels have boosted demand for nail polishes, removers, nail treatments, and manicure-pedicure kits. Salons and beauty parlors are also playing a significant role in making nail care services more accessible. Additionally, the market is witnessing a growing shift toward organic and chemical-free nail products, aligning with broader health-conscious and wellness trends among consumers.

Key Market Drivers

Rising Awareness and Adoption of Personal Grooming and Beauty Trends

The increasing emphasis on personal grooming and evolving beauty preferences is a major driver of the India Nail Care Market. Influenced by global beauty trends and fueled by platforms like Instagram, YouTube, and TikTok, consumers - especially younger demographics - are investing in nail aesthetics as a form of self-expression. Nail art, manicures, and pedicures have become integral to beauty routines not only in metropolitan areas but also in tier 2 and tier 3 cities, where growing disposable income is expanding access to premium nail care. Consumers are now more educated about nail health and prefer specialized products such as gel polishes, nail strengtheners, and cuticle oils. The transformation of nail care from basic hygiene to a fashionable lifestyle statement continues to strengthen demand across urban and semi-urban markets.

Key Market Challenges

High Dependence on Imports and Limited Domestic Manufacturing

The India Nail Care Market faces significant challenges due to its reliance on imported materials and products, especially for high-end nail polishes, gels, acrylics, and treatment formulations. Imports from regions such as the USA, Europe, and South Korea dominate the premium segment, exposing the domestic market to fluctuations in currency value, customs duties, and global supply chain disruptions. Limited local manufacturing capabilities in terms of innovation, R&D, and quality standards hinder the development of competitive homegrown alternatives. Small-scale Indian brands often struggle to meet growing consumer expectations around safety and performance. This dependence restricts the growth potential of indigenous players and keeps pricing elevated, making premium products less accessible for mass-market consumers.

Key Market Trends

Rise of Nail Art and Customization as a Mainstream Trend

Nail art and customization have become a mainstream trend in India, transforming nail care into a creative and fashionable experience. Social media platforms have amplified the popularity of nail art, inspiring consumers to experiment with intricate designs, seasonal themes, and bold colors. Salons across urban and semi-urban centers now offer specialized nail art services, including 3D effects, glitter accents, and customized hand-painted designs. At the same time, brands are developing DIY-friendly kits, vibrant nail polishes, and innovative tools such as stickers and stamping accessories that support at-home customization. There is also growing demand for time-saving formulations such as peel-off polishes and quick-dry products. This emphasis on individuality and self-care is reshaping the nail care landscape, encouraging product innovation and expanding service offerings across the country.

Key Market Players

• Modi-Mundipharma Beauty Products Pvt. Ltd.
• Chanel (India) Private Limited
• Amway India Enterprises Private Limited
• Hindustan Unilever Limited (Lakme)
• Colorbar Cosmetics Private Limited
• Oriflame India Private Limited
• Lotus Herbals Pvt. Ltd.
• Brand Agency (London) Ltd
• Pureplay Skin Sciences (India) Private Limited
• L’oreal India Private Limited

Report Scope:

In this report, the India Nail Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

India Nail Care Market, By Product Type:

• Nail Polish
• Nail Accessories
• Nail Strengthener
• Nail Polish Remover
• Others

India Nail Care Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Specialty Stores
• Online
• Others

India Nail Care Market, By Region:

• North
• South
• East
• West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India Nail Care Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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