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Polishes in India

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    Report

  • 15 Pages
  • June 2025
  • Region: India
  • Euromonitor International
  • ID: 238084
Polishes in India continues to post modest growth, sustained largely by its legacy position in home and personal care routines. However, changing consumer lifestyles are beginning to subtly alter category dynamics. One notable shift is the gradual decline in demand for traditional shoe polish, as casual footwear and sneakers increasingly replace formal shoes in both work and social settings. This trend is particularly evident among younger consumers and urban professionals.

The Polishes in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Polishes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Steady growth continues as evolving lifestyles reshape usage patterns
  • Reckitt Benckiser leads with heritage brands amid limited innovation
  • Traditional retail channels continue to dominate category sales
PROSPECTS AND OPPORTUNITIES
  • Declining leather shoe usage prompts need for category reinvention
  • Demand rises for multipurpose and value-enhanced polish products
  • Private label and eco-friendly offerings present disruptive potential
CATEGORY DATA
  • Table 1 Sales of Polishes by Category: Value 2019-2024
  • Table 2 Sales of Polishes by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Polishes: % Value 2020-2024
  • Table 4 LBN Brand Shares of Polishes: % Value 2021-2024
  • Table 5 Forecast Sales of Polishes by Category: Value 2024-2029
  • Table 6 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
HOME CARE IN INDIA
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2019-2024
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2019-2024
  • Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 10 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 13 Distribution of Home Care by Format: % Value 2019-2024
  • Table 14 Distribution of Home Care by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources