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In-Car Entertainment in Italy

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    Report

  • 22 Pages
  • August 2025
  • Region: Italy
  • Euromonitor International
  • ID: 1449483
In 2025, retail volume sales of in-car entertainment in Italy declined by 18% to 293,000 units, continuing a trend of moderate decline compared to previous years. This performance signals that it is reaching new lows due to a shifting paradigm in car ownership. Italy, facing one of the lowest birth rates globally and an ageing population, is witnessing a significant change in how younger generations perceive car ownership.

The In-Car Entertainment in Italy report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: In-Car Navigation, In-Car Speakers, In-Dash Media Players.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the In-Car Entertainment market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Demand for in-car entertainment continues to decline due to reliance on smartphones and move away from second-hand cars
  • New players avoid entering in-car entertainment due to falling demand
  • Specialists retain lead, while e-commerce makes further gains
PROSPECTS AND OPPORTUNITIES
  • In-car entertainment will continue to experience declines over the forecast period
  • Tariffs will force players to consider new routes for in-car entertainment
  • New car sales to potentially hinder aftersales market
CATEGORY DATA
  • Table 1 Sales of In-Car Entertainment by Category: Volume 2020-2025
  • Table 2 Sales of In-Car Entertainment by Category: Value 2020-2025
  • Table 3 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
  • Table 4 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
  • Table 6 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
  • Table 7 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
  • Table 8 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
  • Table 9 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
  • Table 10 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030
CONSUMER ELECTRONICS IN ITALY
EXECUTIVE SUMMARY
  • Consumer electronics in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Channel developments
  • What next for consumer electronics?
MARKET DATA
  • Table 12 Sales of Consumer Electronics by Category: Volume 2020-2025
  • Table 13 Sales of Consumer Electronics by Category: Value 2020-2025
  • Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
  • Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
  • Table 18 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
  • Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
  • Table 20 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
  • Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
  • Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources