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Credit Cards in Italy

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    Report

  • 28 Pages
  • February 2026
  • Region: Italy
  • Euromonitor International
  • ID: 2167652
In 2025, commercial credit cards in Italy saw increased circulation, driven by businesses seeking greater control over expenses and cash flow through deferred payments and instalment options. However, the number of personal credit cards declined as consumers favoured more flexible and cost-effective alternatives, such as charge cards.

This Credit Card Transactions in Italy report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Commercial Credit Card Transactions, Personal Credit Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Credit Card Transactions market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Positive performance for credit cards in 2025
INDUSTRY PERFORMANCE
  • Commercial credit cards boost category growth
  • New business solutions enhance corporate expense management
  • Innovative payment solutions help boost credit card usage
WHAT’S NEXT?
  • Number of cards set to decline as Italians rationalise card portfolios
  • Flexible payment options will reshape Italy’s credit card landscape
  • AI presence within credit cards will continue apace
COMPETITIVE LANDSCAPE
  • Findomestic and Agos remain the main players, together with Visa
  • Deutsche Bank is the leading issuer, with a range of cards on offer
CATEGORY DATA
  • Table 1 Credit Cards: Number of Cards in Circulation 2020-2025
  • Table 2 Credit Cards Transactions 2020-2025
  • Table 3 Credit Cards in Circulation: % Growth 2020-2025
  • Table 4 Credit Cards Transactions: % Growth 2020-2025
  • Table 5 Commercial Credit Cards: Number of Cards in Circulation 2020-2025
  • Table 6 Commercial Credit Cards Transactions 2020-2025
  • Table 7 Commercial Credit Cards in Circulation: % Growth 2020-2025
  • Table 8 Commercial Credit Cards Transactions: % Growth 2020-2025
  • Table 9 Personal Credit Cards: Number of Cards in Circulation 2020-2025
  • Table 10 Personal Credit Cards Transactions 2020-2025
  • Table 11 Personal Credit Cards in Circulation: % Growth 2020-2025
  • Table 12 Personal Credit Cards Transactions: % Growth 2020-2025
  • Table 13 Credit Cards: Number of Cards by Issuer 2020-2024
  • Table 14 Credit Cards: Number of Cards by Operator 2020-2024
  • Table 15 Credit Cards Payment Transaction Value by Issuer 2020-2024
  • Table 16 Credit Cards Payment Transaction Value by Operator 2020-2024
  • Table 17 Commercial Credit Cards: Number of Cards by Issuer 2020-2024
  • Table 18 Commercial Credit Cards: Number of Cards by Operator 2020-2024
  • Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2020-2024
  • Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2020-2024
  • Table 21 Personal Credit Cards: Number of Cards by Issuer 2020-2024
  • Table 22 Personal Credit Cards: Number of Cards by Operator 2020-2024
  • Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2020-2024
  • Table 24 Personal Credit Cards Payment Transaction Value by Operator 2020-2024
  • Table 25 Forecast Credit Cards: Number of Cards in Circulation 2025-2030
  • Table 26 Forecast Credit Cards Transactions 2025-2030
  • Table 27 Forecast Credit Cards in Circulation: % Growth 2025-2030
  • Table 28 Forecast Credit Cards Transactions: % Growth 2025-2030
  • Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2025-2030
  • Table 30 Forecast Commercial Credit Cards Transactions 2025-2030
  • Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2025-2030
  • Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2025-2030
  • Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2025-2030
  • Table 34 Forecast Personal Credit Cards Transactions 2025-2030
  • Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2025-2030
  • Table 36 Forecast Personal Credit Cards Transactions: % Growth 2025-2030
COUNTRY REPORTSFINANCIAL CARDS AND PAYMENTS IN ITALY
EXECUTIVE SUMMARY
  • Growth for financial cards in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Growth for financial cards as businesses increase adoption
  • Wallets and wearables are growing trends in Italy
  • Commercial cards and payments increase in 2025
WHAT’S NEXT?
  • Positive outlook for financial cards in the years ahead
  • Consumer behaviour set to evolve, with demand for rapid everyday payment solutions
  • Artificial intelligence will enhance security and operational efficiency
COMPETITIVE LANDSCAPE
  • Intesa Sanpaolo and Unicredi remain the leading players
  • Banks pursue mergers and acquisitions to improve their range of services
MARKET INDICATORS
  • Table 37 Number of POS Terminals: Units 2020-2025
  • Table 38 Number of ATMs: Units 2020-2025
  • Table 39 Value Lost to Fraud 2020-2025
  • Table 40 Card Expenditure by Location 2025
  • Table 41 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
  • Table 42 Domestic versus Foreign Spend 2025
MARKET DATA
  • Table 43 Financial Cards by Category: Number of Cards in Circulation 2020-2025
  • Table 44 Financial Cards by Category: Number of Accounts 2020-2025
  • Table 45 Financial Cards Transactions by Category: Value 2020-2025
  • Table 46 Financial Cards by Category: Number of Transactions 2020-2025
  • Table 47 Consumer Payments by Category: Value 2020-2025
  • Table 48 Consumer Payments by Category: Number of Transactions 2020-2025
  • Table 49 M-Commerce by Category: Value 2020-2025
  • Table 50 M-Commerce by Category: % Value Growth 2020-2025
  • Table 51 Financial Cards: Number of Cards by Issuer 2020-2024
  • Table 52 Financial Cards: Number of Cards by Operator 2020-2024
  • Table 53 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
  • Table 54 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
  • Table 55 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
  • Table 56 Forecast Financial Cards by Category: Number of Accounts 2025-2030
  • Table 57 Forecast Financial Cards Transactions by Category: Value 2025-2030
  • Table 58 Forecast Financial Cards by Category: Number of Transactions 2025-2030
  • Table 59 Forecast Consumer Payments by Category: Value 2025-2030
  • Table 60 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
  • Table 61 Forecast M-Commerce by Category: Value 2025-2030
  • Table 62 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources