+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Debit Cards in Italy

  • PDF Icon

    Report

  • 22 Pages
  • February 2026
  • Region: Italy
  • Euromonitor International
  • ID: 2167655
In 2025, the number of debit cards in circulation in Italy declined slightly, mainly due to consumers streamlining their card portfolios. At the same time, transaction volumes continued to rise, driven by Italians' growing use of debit cards for everyday purchases in both physical and online stores. The popularity of debit cards is further enhanced by features that support digital payments, their automatic availability at account opening, and minimal fees and no interest charges.

This Debit Card Transactions in Italy report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Commercial Debit Card Transactions, Personal Debit Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Debit Card Transactions market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Positive performance for debit cards in 2025
INDUSTRY PERFORMANCE
  • Transaction volumes rise, but card circulation declines slightly
  • Digital payments via debit cards continue to increase
  • Issuers and operators work to improve sustainability and inclusivity credentials
WHAT’S NEXT?
  • Bright future ahead for debit cards in Italy
  • Rewards schemes are on the rise
  • Sustainability will remain an important factor for many Italians
COMPETITIVE LANDSCAPE
  • Consorzio Bancomat and Visa remain the main operators in Italy
  • Intesa Sanpaolo leads card circulation in 2025
CATEGORY DATA
  • Table 1 Debit Cards: Number of Cards in Circulation 2020-2025
  • Table 2 Debit Cards Transactions 2020-2025
  • Table 3 Debit Cards in Circulation: % Growth 2020-2025
  • Table 4 Debit Cards Transactions: % Growth 2020-2025
  • Table 5 Debit Cards: Number of Cards by Issuer 2020-2024
  • Table 6 Debit Cards: Number of Cards by Operator 2020-2024
  • Table 7 Debit Cards Payment Transaction Value by Issuer 2020-2024
  • Table 8 Debit Cards Payment Transaction Value by Operator 2020-2024
  • Table 9 Forecast Debit Cards: Number of Cards in Circulation 2025-2030
  • Table 10 Forecast Debit Cards Transactions 2025-2030
  • Table 11 Forecast Debit Cards in Circulation: % Growth 2025-2030
  • Table 12 Forecast Debit Cards Transactions: % Growth 2025-2030
COUNTRY REPORTSFINANCIAL CARDS AND PAYMENTS IN ITALY
EXECUTIVE SUMMARY
  • Growth for financial cards in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Growth for financial cards as businesses increase adoption
  • Wallets and wearables are growing trends in Italy
  • Commercial cards and payments increase in 2025
WHAT’S NEXT?
  • Positive outlook for financial cards in the years ahead
  • Consumer behaviour set to evolve, with demand for rapid everyday payment solutions
  • Artificial intelligence will enhance security and operational efficiency
COMPETITIVE LANDSCAPE
  • Intesa Sanpaolo and Unicredi remain the leading players
  • Banks pursue mergers and acquisitions to improve their range of services
MARKET INDICATORS
  • Table 13 Number of POS Terminals: Units 2020-2025
  • Table 14 Number of ATMs: Units 2020-2025
  • Table 15 Value Lost to Fraud 2020-2025
  • Table 16 Card Expenditure by Location 2025
  • Table 17 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
  • Table 18 Domestic versus Foreign Spend 2025
MARKET DATA
  • Table 19 Financial Cards by Category: Number of Cards in Circulation 2020-2025
  • Table 20 Financial Cards by Category: Number of Accounts 2020-2025
  • Table 21 Financial Cards Transactions by Category: Value 2020-2025
  • Table 22 Financial Cards by Category: Number of Transactions 2020-2025
  • Table 23 Consumer Payments by Category: Value 2020-2025
  • Table 24 Consumer Payments by Category: Number of Transactions 2020-2025
  • Table 25 M-Commerce by Category: Value 2020-2025
  • Table 26 M-Commerce by Category: % Value Growth 2020-2025
  • Table 27 Financial Cards: Number of Cards by Issuer 2020-2024
  • Table 28 Financial Cards: Number of Cards by Operator 2020-2024
  • Table 29 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
  • Table 30 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
  • Table 31 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
  • Table 32 Forecast Financial Cards by Category: Number of Accounts 2025-2030
  • Table 33 Forecast Financial Cards Transactions by Category: Value 2025-2030
  • Table 34 Forecast Financial Cards by Category: Number of Transactions 2025-2030
  • Table 35 Forecast Consumer Payments by Category: Value 2025-2030
  • Table 36 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
  • Table 37 Forecast M-Commerce by Category: Value 2025-2030
  • Table 38 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources