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Dog Food in Italy

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    Report

  • 31 Pages
  • May 2025
  • Region: Italy
  • Euromonitor International
  • ID: 1345831
Value sales of dog food are projected to increase in Italy in 2025, despite ongoing challenges. Although the dog population has experienced marginal growth between 2024 and 2025, volume sales of dog food are expected to decline within the mid-priced and economy segments. In contrast, premium products are expected to maintain positive retail value and volume growth, with therapeutic products emerging as a key driver.

The Dog Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dog Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation and personalisation drive growth amid economic pressures
  • Leading players focus on innovation, sustainability and specialised nutrition
  • Pet shops and superstores hold a stable lead while hypermarkets record growth
PROSPECTS AND OPPORTUNITIES
  • Premiumisation and targeted nutrition are set to drive growth in dog food
  • Retail e-commerce offers dog food companies opportunities for growth
  • Innovations will focus on natural ingredients and alternative protein sources
  • Summary 1 Dog Food by Price Band 2025
CATEGORY INDICATORS
  • Table 1 Dog Owning Households: % Analysis 2020-2025
  • Table 2 Dog Population 2020-2025
  • Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
  • Table 4 Sales of Dog Food by Category: Volume 2020-2025
  • Table 5 Sales of Dog Food by Category: Value 2020-2025
  • Table 6 Sales of Dog Food by Category: % Volume Growth 2020-2025
  • Table 7 Sales of Dog Food by Category: % Value Growth 2020-2025
  • Table 8 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
  • Table 9 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
  • Table 10 NBO Company Shares of Dog Food: % Value 2020-2024
  • Table 11 LBN Brand Shares of Dog Food: % Value 2021-2024
  • Table 12 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
  • Table 13 Distribution of Dog Food by Format: % Value 2020-2025
  • Table 14 Forecast Sales of Dog Food by Category: Volume 2025-2030
  • Table 15 Forecast Sales of Dog Food by Category: Value 2025-2030
  • Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
  • Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030
PET CARE IN ITALY
EXECUTIVE SUMMARY
  • Pet care in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for pet care?
MARKET INDICATORS
  • Table 18 Pet Populations 2020-2025
MARKET DATA
  • Table 19 Sales of Pet Food by Category: Volume 2020-2025
  • Table 20 Sales of Pet Care by Category: Value 2020-2025
  • Table 21 Sales of Pet Food by Category: % Volume Growth 2020-2025
  • Table 22 Sales of Pet Care by Category: % Value Growth 2020-2025
  • Table 23 NBO Company Shares of Pet Food: % Value 2020-2024
  • Table 24 LBN Brand Shares of Pet Food: % Value 2021-2024
  • Table 25 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
  • Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
  • Table 27 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
  • Table 28 Distribution of Pet Care by Format: % Value 2020-2025
  • Table 29 Distribution of Pet Care by Format and Category: % Value 2025
  • Table 30 Distribution of Dog and Cat Food by Format: % Value 2020-2025
  • Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2025
  • Table 32 Forecast Sales of Pet Food by Category: Volume 2025-2030
  • Table 33 Forecast Sales of Pet Care by Category: Value 2025-2030
  • Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 2 Research Sources