In 2024, home care packaging unit volumes increased by 1% in Italy due to several evolving consumer and market dynamics. One of the key drivers was the continued emphasis on hygiene and cleanliness among Italian consumers, which evolved from being a lingering post-pandemic habit into a broader lifestyle change. As a result, home care routines have been increasingly prioritised, fuelling demand for products such as surface cleaners, laundry detergents and dishwashing liquids.
This Home Care Packaging in Italy report offers insight into key trends and developments driving packaging across the category.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Home Care Packaging in Italy report offers insight into key trends and developments driving packaging across the category.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care Packaging market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS2024 DEVELOPMENTS
- Consumer habits and retail shifts driving home care packaging growth in Italy
- Amcor and Mediacor launch a recyclable pouch for Nana
- Industry players rely on PET, folding cartons and HDPE to meet diverse consumer needs
- Volumes expected to fall due to ongoing economic pressure on Italian households
- PET bottles expected to gain share due to their recyclability and versatility
