Italy Ski Market Report and Forecast 2025-2034

The Italy ski market is projected to grow at a CAGR of 1.60% between 2025 and 2034. The market is being driven by the robust growth of the tourism sector in the country.

Italy Ski Market Growth

Sustainable manufacturers of skiing apparel and accessories are adopting eco-friendly materials like organic cotton, recycled polyester, and plant-based insulation materials to cater to evolving consumer demand. Besides, striking geometric patterns and bold designs inspired by the natural world are injecting individuality and vibrancy into different skiing apparel. The choice of yellow colour, which boosts people's visibility on snow-covered slopes, has become highly popular among ski jacket manufacturers. Pastel colours (especially mint) have also garnered increasing consumer appeal due to their soothing shades, which provide a delightful contrast against snow-covered peaks.

In 2023-24, Italy received nearly 134 million international travellers, which was a year-on-year growth of 13.4%. The Italy market for ski contributes to 0.5% of the national GDP growth while reporting an annual turnover of EUR 11 billion. As per the International Report on Snow and Mountain Tourism 2022, Italy is home to 220 ski resorts, which puts it in the third position after the USA and France globally. It is also a global leader in artificial snowmaking, which leads to the expansion of the ski resort industry and contributes to the economic development of its mountainous communities. Technological innovations that preserve artificial snow and fight the impact of climate change are expected to contribute to the market growth in the coming years.

Italy Ski Industry Segmentation

Italy Ski Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Skis and Poles
• Ski Boots
• Ski Protective Gear and Accessories

Market Breakup by Distribution Channel

• Online
• Offline

Market Breakup by Region

• Lombardy
• Lazio
• Veneto
• Emilia-Romagna
• Piedmont
• Tuscany
• Others

Italy Ski Market Share

Based on region, the market can be segmented into Lombardy, Lazio, Veneto, Emilia-Romagna, Piedmont, and Tuscany, among others. Over the forecast period of 2025-2034, Lombardy and Lazio are projected to grow at a CAGR of 2.1% and 1.7%, respectively, due to the increasing influx of tourists and the anticipated growth of the ski resort industry.

Leading Companies in the Italy Ski Market

Major ski manufacturers are expected to focus on establishing their stores in regions like Livigno, Cormayeur, Cervinia, and Val Gardena to enhance product sales and provide home door delivery services.

• Rossignol Group
• Black Crows
• Salomon SAS
• HEAD Sport GmbH
• Atomic Austria GmbH
• Fischer Sports GmbH
• K2 Sports Europe GmbH
• Marker Dalbello Völkl (International) GmbH
• ELAN Ltd.
• Amer Sports Corporation
• Others