After a very positive 2022 during which saw sunglasses recorded double-digit growth in value and volume terms, 2023 is set to be a more complex year for the category. The dynamic growth seen in 2022 was linked to the category’s ongoing recovery after the decline seen in 2020 following the outbreak of COVID-19. Consumers became more active as COVID-19 fears subsided and the remaining restrictions were eased - including the lifting of the obligation to wear protection face masks indoors in public...
The Sunglasses in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Sunglasses market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
SUNGLASSES IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sunglasses set to suffer from the impact of reduced purchasing power
Licensing remains an important strategy within sunglasses
Luxottica confirms its leadership, followed by Kering Eyewear
PROSPECTS AND OPPORTUNITIES
Sunglasses should benefit from the gradual recovery of consumer purchasing power and tourism
Retail e-commerce set to continue gaining share as leading players invest in expanding and improving their online offer and services
Sustainability will continue to play an increasingly important role
CATEGORY DATA
Table 1 Sales of Sunglasses: Volume 2018-2023
Table 2 Sales of Sunglasses: Value 2018-2023
Table 3 Sales of Sunglasses: % Volume Growth 2018-2023
Table 4 Sales of Sunglasses: % Value Growth 2018-2023
Table 5 NBO Company Shares of Sunglasses: % Value 2018-2022
Table 6 LBN Brand Shares of Sunglasses: % Value 2019-2022
Table 7 Distribution of Sunglasses by Format: % Value 2018-2023
Table 8 Forecast Sales of Sunglasses: Volume 2023-2028
Table 9 Forecast Sales of Sunglasses: Value 2023-2028
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2023-2028
Table 11 Forecast Sales of Sunglasses: % Value Growth 2023-2028
EYEWEAR IN ITALY
EXECUTIVE SUMMARY
Eyewear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for eyewear?
MARKET DATA
Table 12 Sales of Eyewear by Category: Volume 2018-2023
Table 13 Sales of Eyewear by Category: Value 2018-2023
Table 14 Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 15 Sales of Eyewear by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Eyewear: % Value 2018-2022
Table 17 LBN Brand Shares of Eyewear: % Value 2019-2022
Table 18 Distribution of Eyewear by Format: % Value 2018-2023
Table 19 Forecast Sales of Eyewear by Category: Volume 2023-2028
Table 20 Forecast Sales of Eyewear by Category: Value 2023-2028
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2023-2028
The Sunglasses market is a subset of the Eye Care and Eyewear industry. It is composed of companies that design, manufacture, and distribute sunglasses. These products are designed to protect the eyes from the sun's ultraviolet (UV) rays, as well as to enhance the wearer's appearance. Sunglasses are available in a variety of styles, colors, and materials, and can be tailored to fit individual needs.
In addition to providing protection from UV rays, sunglasses can also be used to reduce glare and improve visibility in bright light. They can also be used to reduce eye strain and fatigue, and to improve contrast and depth perception. Sunglasses are also used to enhance the wearer's appearance, and can be used to make a fashion statement.
The Sunglasses market is highly competitive, with many companies offering a wide range of products. Some of the major players in the market include Ray-Ban, Oakley, Maui Jim, Prada, Gucci, and Versace. Other companies in the market include Costa, Smith Optics, Revo, and Bolle. Show Less Read more
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