In 2025, retail volume sales of wearable electronics in Italy rose by 1% to reach 2.4 million units. While the overall category performance remained stable, this growth was the result of shifting market dynamics. Incumbent brands such as Apple Watch continued to hold strong appeal among Italian consumers, but the local market also witnessed the rise of lower-priced products from brands such as Huawei and Xiaomi.
The Wearable Electronics in Italy report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Activity Wearables, Smart Wearables.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Wearable Electronics in Italy report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Activity Wearables, Smart Wearables.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wearable Electronics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGSCONSUMER ELECTRONICS IN ITALYDISCLAIMER
2025 DEVELOPMENTS
PROSPECTS AND OPPORTUNITIES
CATEGORY DATA
EXECUTIVE SUMMARY
MARKET DATA
SOURCES
