Kids Smartwatch Market Report 2026

The kids smartwatch market size has grown rapidly in recent years. It will grow from $2.27 billion in 2025 to $2.63 billion in 2026 at a compound annual growth rate (CAGR) of 16.3%. The growth in the historic period can be attributed to increasing smartphone penetration among parents, rising awareness of child safety solutions, growth of wearable electronics adoption, declining costs of basic smart components, expansion of digital parenting tools.

The kids smartwatch market size is expected to see rapid growth in the next few years. It will grow to $4.53 billion in 2030 at a compound annual growth rate (CAGR) of 14.5%. The growth in the forecast period can be attributed to rising demand for real time child tracking, growth of connected family ecosystems, increasing focus on child digital engagement, expansion of esim and cellular connectivity, rising disposable income among urban households. Major trends in the forecast period include rising demand for child safety and gps enabled smartwatches, growing adoption of educational and interactive watch features, increasing integration of parental control and monitoring apps, expansion of cellular enabled standalone kids smartwatches, rising preference for durable and water resistant designs.

The kids smartwatch market is set to experience growth due to the increasing focus on child safety. Child safety encompasses practices, measures, and regulations aimed at safeguarding children from harm, injury, and abuse. This heightened emphasis on child safety stems from factors such as heightened awareness of child risks, concerns regarding health and development, and parental worries. Kids' smartwatches typically offer two-way communication, allowing children to make and receive calls from a pre-approved list of contacts. This feature ensures that children can easily reach out to their parents or guardians in case of need, and vice versa. For example, in December 2023, the Department of Child Safety, Seniors, and Disability Services, an Australian government agency, reported an 8.8% increase in finalized investigations by Child Safety compared to 2022, totaling 29,772 investigations. Consequently, the growing focus on child safety is a driving force behind the kids smartwatch market.

Leading companies in the kids smartwatch market are introducing innovative products such as water-resistant watches to enhance safety and connectivity for young users. Water-resistant watches are designed to withstand exposure to water to varying degrees without damage. For instance, in May 2024, Google LLC launched the FitBit Ace LTE, a new smartwatch specifically designed for children. This addition to the FitBit lineup aims to enable parents to monitor their children's health and activity levels more effectively. The FitBit Ace LTE features a durable, water-resistant design and a vibrant, easy-to-read display. It offers fitness tracking features such as step counting, activity monitoring, and sleep tracking, providing parents with insights into their children's daily routines and overall well-being.

In May 2025, COSMO Technologies Ltd., a UK-based pharmaceutical company, partnered with The Week Junior Ltd. The collaboration aims to enable children to safely and thoughtfully explore, engage with, and understand the world around them through technology. The Week Junior Ltd, based in the UK, provides news and educational content for children, offering informative and accessible articles designed to foster curiosity and critical thinking skills.

Major companies operating in the kids smartwatch market are VTech Holdings Limited, Garmin Ltd., Xplora Technologies AS, TickTalk Tech LLC, Gabb Wireless Inc., Verizon Communications Inc. (Gizmo Watch), myFirst (OAXIS International Pte Ltd.), COSMO Technologies Inc., Bark Technologies Inc., Pinwheel Inc., Fitbit LLC (Google LLC), Sekyo Innovations Private Limited, BBK Electronics Corporation (Imoo), Noise (Nextbox Technologies Private Limited), WachMe Wearables, WatchOut Wearables, Turet Smart Wearables, PunnkFunnk Innovations, Rogbid Smart Wearables, Pixbee Wearables.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs on electronic components such as semiconductors, batteries, sensors, and display modules have increased production costs for kids smartwatches. Asia pacific manufacturing hubs, particularly china and southeast asia, are most affected due to high dependency on imported components. These tariffs have led to moderate price increases and longer supply cycles for entry level devices. However, they are encouraging supply chain diversification, regional assembly, and development of cost optimized smartwatch designs for children.

The Kids Smartwatch market research report is one of a series of new reports that provides kids smartwatch market statistics, including kids smartwatch industry global market size, regional shares, competitors with a kids smartwatch market share, detailed kids smartwatch market segments, market trends and opportunities, and any further data you may need to thrive in the kids smartwatch industry. This kids smartwatch market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

A children's smartwatch is a portable and wearable computing device tailored for kids, typically taking the form of a watch. It offers a local touchscreen interface for daily use and is often paired with a smartphone app for management and monitoring. Many children's smartwatches support voice or video calls, allowing for approved contacts to be added while restricting unknown numbers.

Children's smartwatches are primarily categorized into functional and smart types. Functional types focus on providing various features beyond basic timekeeping. They support compatibility with iOS, Android, and other operating systems, and connect via Bluetooth, Wi-Fi, cellular networks, and NFC. These smartwatches are sold through supermarkets, convenience stores, specialty shops, and online channels, catering to users aged 0-6 years old and 7-12 years old.North America was the largest region in the kids smartwatch market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the kids smartwatch market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the kids smartwatch market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The kids smartwatch market consists of sales of communication watches, educational watches, camera watches, and waterproof watches. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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