Latin America Spa Market Report and Forecast 2025-2034

The Latin America spa market size was approximately USD 8.33 Billion in 2024. The market is estimated to grow at a CAGR of 6.40% during 2025-2034 to reach a value of USD 15.49 Billion by 2034.

A shift in consumers’ attitude has increased importance given to personal grooming and health. As a result, demand for spa and other wellness activities has surged to relieve stress and chronic pain, along with improving skin health.

Countries like Brazil, Argentina, and Mexico have transformed their thermal spots into resort areas or spas that provide a range of services, including mineral water baths, mud baths, massages, and treatments for exfoliating and moisturising the body.

Key Trends and Developments

Expansion of the tourism sector; growing awareness of selfcare and personal wellness; growing adoption of traditional methodologies; and rising preference for custom spa services are favouring the Latin America spa market growth

Latin America Spa Market Trends

As individuals become more conscious of their overall well-being, there is a growing emphasis on self-care and relaxation. People are seeking ways to manage stress, improve mental health, and enhance their physical and emotional well-being. Spas provide a dedicated space for wellness treatments and therapies, aligning with the rising demand for holistic health solutions.

LATAM is home to a multitude of hot springs, stretching along the volcanic regions of the Andes from Panama to the tip of Patagonia. Some of these natural thermal spots are transformed into resort areas or spas, that provide consumers services ranging from mud baths, mineral water baths, and massages, to moisturising and exfoliating body treatments.

The Latin America spa market benefits from the expanding travel and tourism sector within the region. The tourism economy, which encompasses all sectors around services to travelers, accounted for around 10% of GDP of Latin America in 2019. Many tourists seek spa experiences as part of their vacation or business trips, particularly in popular tourist destinations or luxury resorts.

Market Segmentation

“Latin America Spa Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Hotel and Resort Spa
• Salon Spa
• Medical Spa
• Thermal Sprin Spa
• Destination Spa
• Others

Market Breakup by Region

• Brazil
• Argentina
• Mexico
• Chile
• Others

Based on type, hotel and resort spas dominate the Latin America spa market share

A rise in hotels and resorts listing themselves and their spa services online supports their growth. Latin America is considered to have some of the best hot springs in the world and part of these thermal spots have been developed into resort areas or spas.

The increased focus on personal care and rising beauty consciousness among consumers aid the demand for salon spa services.

Competitive Landscape

Spa facilities are incorporating locally sourced ingredients to develop specialised treatments that target specific health, beauty, and anti-ageing concerns

Other notable players operating in the Latin America spa market include Mira Serra Parque Hotel, Hilton Worldwide Holdings Inc., Kurotel, Llao Llao Resort, Golf & Spa, Lapinha Spa, and Lake Vilas Charm Hotel, among others.

Latin America Spa Market Analysis by Region

Wellness is gaining importance among the population of Brazil catering to an increased number of lodging facilities that offer spas. Cities such as Poços De Caldas in Brazil have grown to be bustling spa towns, with many resorts due to the increased demand for self-care and wellness.

Cities such as Buenos Aires offer luxurious spa hotels with soothing treatments such as facials, body care, massage, manicures, hand and foot care, whirlpool, body scrub, and aromatherapy steam bath along with rooms with cityscape views, attracting tourists to experience the services offered.

Luxury hotel spas can be found in Mexico's coastal resorts of Riviera Maya or Cabo San Lucas. Natural hot springs are abundant in Mexico and attract both tourists and residents alike. In the country, there are resort-like hot springs that are often accompanied by additional amenities such as day spas and, in some cases, on-site lodging.