Latin America Stevia Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The Latin America stevia market attained a value of USD 195.45 Million as of 2024 and is anticipated to grow at a CAGR of 10.00% during the forecast period of 2025 to 2034. Rising awareness of obesity, diabetes, and health threats posed by sugar, coupled with government legislation such as sugar taxes and front-of-pack labelling, is compelling food and beverage producers to turn towards stevia as a natural low-calorie sweetener option. The market is thus expected to reach a value of nearly USD 506.95 Million by 2034.

Latin America Stevia Market Growth

The Latin American stevia market is growing vigorously due to the growing health awareness and government programs for reducing sugar consumption. Stevia has emerged as a top choice as natural sweeteners gain popularity amid the rising fears of obesity, diabetes, and well-being. It is being consumed by consumers looking for natural sweeteners over traditional high-calorie sugar and artificial sweeteners.

Cross-category extension of product offerings is a key growth driver. Stevia has entered the dairy range, energy drinks, condiments, and even confectionery products, targeting a wide range of consumers. Manufacturers are introducing new stevia blends, blending it with fibers and exotic sugars to enrich taste and texture, thus bolstering the growth of Latin America stevia market.

Multinational and domestic food companies are adding stevia to reformulated foods to keep pace with evolving consumer tastes. For instance, leading beverage manufacturers in Brazil have been able to curtail sugar levels in soft drinks by substituting them with stevia-based alternatives. Likewise, bakery companies in Mexico have launched stevia-sweetened bread and pastry products, addressing health-aware consumers.

The growing volumes of start-ups and higher investment in research and development are driving product innovation at a faster pace. With the Latin American governments promoting sugar reduction strategies and food firms concentrating on clean-label foods, the stevia market in the region is predicted to grow at a faster pace in the upcoming years.

Key Trends and Recent Developments

The market grows with demand for functional drinks, organic products, sugar reduction policies, and keto-friendly, plant-based sweeteners, and thus shaping the Latin America stevia market dynamics and trends.

November 2023

Ingredion expands PureCircle’s stevia production facility in Malaysia, increasing bioconversion capacity fourfold to enhance supply of best-tasting stevia ingredients. This supports sugar reduction efforts, offering clean-tasting solutions for food and beverage reformulations worldwide.

May 2023

ADM expanded its Brazil operations by increasing crush capacity by 400,000 metric tons and acquired Buckminster Química to enhance its sustainably sourced product offerings across food, feed, fuel, industrial, and consumer markets.

April 2022

Sweegen's Signature stevia, including Rebaudiosides E and I, is approved in Colombia amid rising health concerns, supporting sugar reduction efforts and enabling brands to create innovative, healthier food and beverage products.

March 2022

ADM has opened its first Latin American innovation center in Hortolândia, Brazil, investing $4.7 million. Featuring advanced pilot plants and flavor labs, the facility enhances ADM’s human nutrition capabilities, strengthening its position in food, beverage, e-commerce, and foodservice markets.

Growing Demand for Stevia in Functional Beverages

Functional beverages, such as stevia-sweetened energy drinks, sports drinks, and herbal infusions, are on the rise in Latin America. Consumers looking for natural, sugar-free hydration are compelling brands to get creative with stevia-based products that both taste great and provide health benefits, thus pushing the growth of the Latin America stevia market.

Expansion of Organic and Non-GMO Stevia

As food sourcing awareness grows, organic and non-GMO stevia demand increases throughout Latin America. Consumers want stevia sourced from sustainable, pesticide-free farming, and so producers are incentivized to produce more organic-certified products to meet this growing niche segment.

Regulatory Push for Sugar Reduction

Latin American governments are enforcing tougher controls on the consumption of sugar, such as taxing sugary drinks and better labeling of foods. These efforts are driving stevia's popularity as a natural sweetener and are encouraging manufacturers to reformulate products using healthier, sugar-free alternatives, thereby helping to create new trends in the Latin America stevia market.

Stevia’s Role in Plant-Based and Keto Diets

Growing demand for keto and plant-based diets in Latin America is propelling stevia demand as a go-to sweetener. Stevia's zero-calorie, plant-based character makes it the perfect sugar alternative for consumers interested in health-conscious low-carb and vegan lifestyles.

Latin America Stevia Market Trends

The Latin America stevia market is growing strongly, supported by growing consumer demand for natural and plant-based sweeteners. The growing health-aware population is driving demand for sugar substitutes in beverages, dairy, and confectionery. Clean-label and organic stevia products are also gaining popularity as consumers demand ingredient transparency, thus shaping new trends in the Latin America stevia market.

Food and beverage companies are experimenting with stevia blends, pairing it with other natural sweeteners such as monk fruit and allulose in order to enhance taste profiles. Support from regulatory bodies for sugar reduction programs is also prompting brands to use stevia in re-formulated products. Growing e-commerce and retail channels are also increasing the reach of stevia-based products. With increasing demand for functional and low-calorie foods, stevia has been projected to lead Latin America's natural sweetener market.

Latin America Stevia Industry Segmentation

The report titled “Latin America Stevia Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Extract Type

• Leaf
• Powder
• Liquid

Market Breakup by Application

• Food and Beverages
• Oral Care
• Pharmaceuticals
• Tabletop Sweetener
• Others

Market Breakup by Region

• Brazil
• Argentina
• Maxico
• Colombia
• Chile
• Peru

Latin America Stevia Market Share

Leaf, powder, and liquid forms are picking up popularity because consumers are becoming more interested in natural sweeteners. As per Latin America stevia market analysis, stevia leaf is being marketed for conventional and herbal tea infusions, which will attract consumers who care about their health and want minimally processed options. Powdered stevia is also picking up popularity in bakery, confectionery, and dairy products because it offers convenience and shelf stability. Food and drink companies are formulating powdered stevia into products to meet sugar reduction demands.

According to the Latin America stevia industry analysis, liquid stevia is experiencing strong expansion in the beverage market, such as in soft drinks, flavored water, and functional drinks, because of its ease of solubility and accurate dosing advantage. Furthermore, increasing demand for home-use liquid sweeteners is propelling retail sales. With Latin America further adopting clean-label and plant-based offerings, all three extract forms are poised to grow across categories with expanding regulatory approvals and end-user awareness of sugar substitutes.

Competitive Landscape

Key Latin America stevia market players are emphasizing growth in sustainable sourcing, improving stevia extraction technologies, and creating high-purity sweeteners such as Reb M and Reb D. Firms look to address growing consumer demand for natural, zero-calorie solutions by providing innovative formulations that align with regional palates. Secondly, Latin America stevia companies are investing in local farmer partnerships, supply chain efficiency, and clean-label solutions for the food and beverage space to enhance sugar reduction activities and healthier formulations.

PureCircle Limited

PureCircle Limited, founded in 2001 and having its headquarters in Kuala Lumpur, Malaysia, is a leader in high-purity stevia extracts like Reb M and Reb D, offering natural, zero-calorie sweeteners for the food and beverage market across the globe.

Cargill, Incorporated

Cargill, Incorporated, established in 1865 and headquartered in Minnesota, United States, provides EverSweet® stevia sweetener, applying cutting-edge fermentation technology to manufacture high-quality steviol glycosides, facilitating sugar reduction in dairy, beverages, and confectionery foods.

Archer Daniels Midland Company

Archer Daniels Midland Company, founded in 1902 and based in Illinois, United States, offers innovative stevia-based sweetener solutions by utilizing its sugar-reduction expertise to meet applications in bakery, beverages, and nutritional products under clean-label and plant-sourced formulations.

Ingredion Incorporated

Ingredion Incorporated, established in 1906 and based in Illinois, United States, provides stevia-based sweeteners under its PureCircle brand, providing natural sugar substitutes for the increasing need for lower-calorie formulations across snacks, dairy, and beverages.

Other key players in the Latin America stevia market report include Tate & Lyle PLC, among others.